CHAPTER 1:
Website Translation
What does a global-first, multilingual website look like?
Two-thirds of internet users worldwide prefer to read content in their native language.
What does a global-first, multilingual website look like?
Website translation is a massive undertaking.
Translating your website is essential to its international success
Website translation sets you up for success. But you still need to grab it.
Translating a website involves more than just converting the language. It also requires adapting the website to the foreign market’s language, locale, and culture. This process considers linguistic, cultural, and technical differences while ensuring that the original intent of the source text is preserved so that the website appears to have been originally written in the target language.
During this process, many different elements within a website need to be adapted:
- Website Copy
- Forms & Pop-ups
- Transactional Elements
- Geographical References
- Images & Colors
- URLs
- Cultural References
- Legal Text
- Character Sets
- Formats & Units of Measure
- Layout