Your Guide to Performance-Led Website Localization
Did you know…60% of the top 10 million websites are in English but only 16% of the global population speaks English as their native language?
Making your website available in multiple languages can often be an afterthought – with website translation being something that is discussed once the English version has gone live.
We’ve co-authored a guide with Adapt, our digital marketing agency, bringing together expertise on website localization and digital performance marketing expertise to ensure your multilingual sites are optimized for international users.
What you’ll learn…
- The different elements in a website that need to be localized
- The four main stages of website localization
- Multilingual performance marketing: how to drive customers to your website with international SEO and conversion optimization
- The importance of testing by international users