For global businesses, framing localization as an investment, not a cost is vital to global growth.
- ◽ Localizing marketing content is key to reaching global audiences.
- ◽ Depending on the intended impact and performance of the marketing content, there are different approaches with key differences.
- ◽ Traditional localization looks at measures such as quality, turnaround time, and cost per word to measure operational performance. But to measure the true value and performance of localized marketing content, you need to look at metrics such as site traffic and analytics, engagement, and conversion rates.
- ◽ Working together means sharing goals, data, KPIs and learning to speak each other’s language.