How do you measure the impact and effectiveness of your localization program (Localization ROI)? That’s the million (or billion) dollar question. The answer lies in the data – and how you represent it in a meaningful way to be able to measure performance and make better business decisions.
Localization programs can generate multiple data sources, for example, through the translation management system (TMS) and digital marketing campaigns. Turning data into information and presenting it in a way that key executive stakeholders can understand and use to help develop successful global growth strategies is key to demonstrating the truly amazing value and ROI of localization.
Building on discussions from Time to See Language as an Investment (And Not a Cost), this Welocalize webinar dives deeper into localization measurement and the role of data in programs.
This webinar is approximately 45 minutes.
Webinar Host: Steve Maule, Global Customer Success, Welocalize
Guest Speakers: Emma Keane, Localization Manager, Balsam Brands, Patricia Doest, Head of Localization, Preply, and Rucha L.Sheth, Researcher & Analyst, Nimdzi.
What you can expect to learn….
“Change mindsets to change the perception of localization and show data in a meaningful way so that stakeholders can see how localization positively impacts global business outcomes.”
“Localization teams are almost like mini-start-ups. You need to maintain operations, make a business case for resourcing, manage partners, develop your strategy, and deliver results based on what your global business needs.”
“Be that translator that we all are – translate how localization performs into a language that executive stakeholders understand.”
“Don’t think you have to count and report on everything – you don’t have to boil the ocean. Keep track of meaningful data and present it to executives in a language they understand.”
“Don’t think you have to count and report on everything – you don’t have to boil the ocean. Keep track of meaningful data and present it to executives in a language they understand.”