Using Data to Show Localization ROI

WEBINAR

WED, 28 APRIL

8AM PDT / 11AM EDT / 4PM BST

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About the Webinar

How do you measure the impact and effectiveness of your localization program? That’s the million (or billion) dollar question. The answer lies in the data – and how you represent it in a meaningful way to be able to measure performance and make better business decisions.  

Localization programs can generate multiple data sources, for example, through the translation management system (TMS) and digital marketing campaigns. Turning data into information and presenting it in a way that key executive stakeholders can understand and use to help develop successful global growth strategies is key to demonstrating the truly amazing value and ROI of localization. 

Building on discussions from Time to See Language as an Investment (And Not a Cost), this Welocalize webinar dives deeper into localization measurement and the role of data in programs 

This webinar will be approximately 45 minutes.

Webinar Host: Steve MauleGlobal Customer Success, Welocalize 

Guest Speakers: Emma Keane, Localization Manager, Balsam BrandsPatricia Doest, Head of Localization, Preply, and Rucha L.Sheth, Researcher & Analyst, Nimdzi.

What you can expect to learn….  

  • Identifying data for localization managers: How wider data sources outside of localization KPIs can show brand impact and ROI.
  • Gather data that proves value: How data is collected and collated within localization workflows.
  • Work with others: How to work with other teams such as marketing to make better brand and localization decisions.

Can’t make the live event? Don’t worry! Anyone who registers will receive a link to the recording. 

Meet the Speakers

Emma Keane, Localization Manager, Balsam Brands

Based in Dublin, Ireland, Emma is an experienced localization and marketing strategist with over 15 years experience. She currently manages the localization program for multi-brand e-retailer, Balsam Brands.

Patricia Doest, Head of Localization, Preply

Patricia has worked in the localization industry for over 20 years and has in-depth knowledge and experience of managing complex localization and data-driven processes. She is based in Barcelona, Spain.

Rucha L. Sheth, Researcher & Analyst, Nimdzi Insights

Over the past 13 years, Rucha has worked with various LSPs and is an avid linguistic and technology enthusiast. As a researcher and writer at Nimdzi, she specializes in localization and internationalization topics for global growth programs.

Steve Maule, Global Customer Success, Welocalize

Steve has over 10 years’ experience in the localization and language services industry. He has in-depth knowledge on how to develop global language strategies and at Welocalize works with many leading brands to ensure multilingual success.

“Change mindsets to change the perception of localization and show data in a meaningful way so that stakeholders can see how localization positively impacts global business outcomes.”

Steve Maule, Global Sales Director, Welocalize

“Localization teams are almost like mini-start-ups. You need to maintain operations, make a business case for resourcing, manage partners, develop your strategy, and deliver results based on what your global business needs.”

Cristina Triviño, Marketing Localization Team Manager, Atlassian

“Be that translator that we all are – translate how localization performs into a language that executive stakeholders understand.”

Nancy Ferreira da Rocha, Senior Localization Program Manager, FedEx

“Don’t think you have to count and report on everything – you don’t have to boil the ocean. Keep track of meaningful data and present it to executives in a language they understand.”

Alison Toon, Senior CSA Analyst, CSA Research

“Don’t think you have to count and report on everything – you don’t have to boil the ocean. Keep track of meaningful data and present it to executives in a language they understand.”

Alfonso Carrillo Senior Manager, Globalization and Translation Services, Cisco