Tag: Digital Content

At a height of 100m up the amazing A’DAM Tower in central Amsterdam, the altitude wasn’t a problem at Global Transformation Summit (GTS) but keeping up with the many shared experiences and fast exchange of ideas was! GTS Amsterdam brought together global brands, connecting international business leaders and senior marketing and localization professionals. What was the common ground? Content, data, and reaching global audiences. Many…

You’re part of a successful organization. Your strategy includes an objective to expand into other markets and, with that in mind, you’re localizing digital content because you know it’s best practice for efficiency, consistency and scalability.  But how do you take that knowledge one-step further and report on the performance of that content to demonstrate that it’s…