Videojet Partners with Welocalize to Develop Multilingual COVID-19 Email Campaign
CASE STUDY: Same Day Turnaround of Urgent Customer Communications
“The Welocalize team did a spectacular job supporting us with our COVID-19 email campaign to our global customers. We needed to move quickly, and the team managed eight email packages for eight countries, turning it around in 24 hours. The collaboration between Videojet and Welocalize is truly excellent. I couldn’t thank the team enough.’
– John Coleman, Content Marketing Director Videojet
In light of COVID-19, with global communities in lockdown and self-isolation, driving impactful digital communications is crucial to keep customers engaged, maintain business operations, and protect brand reputation.
Videojet Technologies Inc. is a world leading manufacturer of coding, printing, and laser marking products and solutions. They serve the food and beverage market and during the COVID-19 pandemic, facing significant challenges – they need to keep their customers producing.
REACHING GLOBAL CUSTOMERS
The global marketing team wanted to proactively reach global customers with an offer that they could connect their products to the Videojet Cloud for free, enabling remote monitoring, diagnoses, and potential fixes to ensure they experience no interruption of service. Videojet developed source emails, with supporting video and landing pages, detailing the offer and how customers could quickly adjust how they worked with Videojet. This email campaign was targeted at eight countries and required an urgent, 24-hour turnaround.
WELOCALIZE SUPPORTS URGENT TURNAROUND OF EMAIL COMMUNICATIONS
Welocalize and Videojet established their relationship in 2013, developing a scalable, global content strategy and localization program which supports many product launches and marketing campaigns. Welocalize has dedicated teams of linguists and engineers in place all over the world, all familiar with the Videojet brand and product range.
When the email campaign request came in, Welocalize’s first move was to engage the relevant talent teams in Europe and Asia, and develop a rapid turnaround translation workflow, allocating target deadlines for each stage. This included source evaluation and preparation of translation kits, DTP and multimedia engineering (video), QA and email testing, with final delivery to members of the Videojet team. Welocalize teams liaised with in-country marketing managers to manage the email testing process before the final send. Videojet marketing managers from each region had to review and sign off each individual email campaign.
Videojet are able to continuously monitor and analyze the delivery and performance of the email campaign. Using this data, further email communications can be developed, ensuring customers are kept fully informed and service is not impacted.
‘The Welocalize team have gone above and beyond their level of service. We’re getting good response from the COVID-19 email campaign and it’s opened up a fresh line of communication with our customers. We can continue to process feedback and engage, ensuring our customers receive a high- quality experience from Videojet, even during the COVID-19 pandemic.’’
– John Coleman, Content Marketing Director, Videojet