WED, 3 MARCH
WED, 3 MARCH
What is the role and perception of language and localization at your organization? Is it a cost or an investment? Although localization drives global growth, opinions vary across teams even within the same company. In this webinar, experts from Atlassian, FedEx, and CSA Research will join Welocalize for an online, interactive program. They’ll discuss how to measure and monitor the ROI of language strategy and investment, consider the business case for outsourcing, and share real-life insights on how to influence and change the mindset of key stakeholders.
This webinar will be approximately 45 minutes.
Webinar Host: Steve Maule, Global Customer Success, Welocalize
Guest Speakers: Nancy Ferreira da Rocha, Senior Localization Program Manager, FedEx, Cristina Triviño, Marketing Localization Team Manager, Atlassian, and Alison Toon, Senior Analyst at CSA Research.
What you can expect to learn…
What are the common challenges? Insights on the role and perception of language strategy and localization in global organizations.
How do you structure teams and key players? Do you outsource localization and language?
How do you measure ROI? What systems can be used to demonstrate content performance and localization ROI.
How do you influence key executives and stakeholders? Changing the mindset and way of thinking.
Can’t make the live event? Don’t worry! Anyone who registers will automatically receive a link to the recording.
‘Excellent event with inspiring and thought-provoking conversations!’
‘I learned a lot about performance analytics for multilingual digital content.’
‘Expert insights on AI, NLP, and automation in localization.’