Impact Sourcing in Africa

welocalize August 23, 2022

The future of business, and how businesses run, is always evolving. 77% of consumers prefer to buy from socially responsible brands, and 73% of investors say corporate social responsibility (CSR) efforts contribute to their investment decisions.

An area where organizations can make a positive social impact is talent acquisition, particularly impact sourcing. Impact sourcing creates opportunities for global brands to hire talent from disadvantaged sectors as part of their CSR.

Benefits of Impact Sourcing

Impact sourcing provides job opportunities, professional development, and higher wages to disenfranchised workers, moving them and their families to middle-income status.

Some of the business benefits include:

  • Lower costs. There is a significant cost arbitrage in impact sourcing compared to traditional BPO workers.
  • Large, untapped talent pool. There is a high unemployment rate in rural areas in emerging countries in Asia and Africa.
  • Engaged workforce. Impact workers are highly motivated, given they can work for better pay at a stable job.
  • Lower attrition. Impact workers have a 15% to 40% lower attrition rate than other outsourcing employees, thus lowering hiring and training costs.
  • Social impact. There is a substantial economic ripple effect not just on the families but also on local communities.

“Impact sourcing is really a win-win situation for employers and employees. Employers can hire a new workforce they can train, while the employees’ quality of life will improve as will their societies,” adds Frédérique Froment-Kelleghan, Senior Manager, Transforming Talent Program, Welocalize.

Impact Sourcing in Africa

There’s no shortage of talent in Africa. There is only a shortage of job opportunities. According to the African Bank Development Group, 10 to 12 million young Africans enter the workforce each year, however, only 3 million formal jobs are created annually. Africa presents a deep, untapped pool of young, educated, and motivated workers for outsourcers and multinational companies setting up shared services centers.


This Welocalize guide, CSR and Impact Sourcing in Africa assists organizations with their CSR and impact sourcing initiatives.

Key insights and takeaways from the guide include: 

  • What impact sourcing is, how it benefits companies and communities, and what the landscape and talent pool looks like in Africa.
  • Converging factors driving growth on this continent and the opportunities they present for companies looking to tap a new market.
  • Benefits of impact sourcing in Africa and other regions.
  • Challenges facing businesses, including infrastructure and stability.
  • The major language groupings in Africa. According to One World Nations Online, there are approximately 3,000 ethnic groups and 1,500 to 2,000 African languages.
  • Languages global brands should prioritize for entering the African market based on population and internet penetration.
  • Market entry suggestions, including working with partners like social enterprise Digital Divide Data (DDD) and Sozo Consulting.

“Through our Transforming Talent program, Welocalize practices impact sourcing in Africa through strategic partnerships with DDD and Sozo Consulting. Our partners bring their experience building infrastructures and hiring in country, while Welocalize provides the training and localization expertise,” comments Froment-Kelleghan. “The key to success here is training. You can bring young talent to the next level and give them the opportunity to grow their career in localization. The end results are evident: Welocalize now has three operational teams of upskilled translators in Tanzania, Ethiopia, and Nigeria.”



There is no shortage of talent in Africa. Only a shortage of opportunities. This new guide from @Welocalize looks at #ImpactSourcing in #Africa and how it benefits #global companies and communities. Click To Tweet


For a full list of African languages that Welocalize supports, download PDF now.

Further reading:

The Languages of Africa

The Power of Impact Sourcing and Why it Matters


For more information about Welocalize localization solutions for Africa, get in touch with us here.