For companies operating in multiple countries, establishing and managing an experience that is customer-centric, consistent, and on-brand is a challenge.

Although 68.9% of websites feature English content, English is widely used in only a few major economies: Australia, New Zealand, UK, Ireland, and North America, according to CSA Research, Can’t Read, Won’t Buy – BCB, 2020.

“Our 2020 findings show that if a company chooses to not localize the buying experience they risk losing 40% or more of the total addressable market—the consumers that prefer selecting and buying products at local-language sites.”

Simply translating website or e-commerce content won’t cut it. To drive long-term customer loyalty (and profit), you have to localize all of the touchpoints – from digital advertising and SEO, product information and customer support through to the checkout process and shipping.

This Welocalize webinar looks at the various touchpoints of the CX, focusing on some emerging content types and techniques, specifically multimedia and digital marketing. You’ll hear different perspectives from our team of experts who including Rebecca Ray, Director, CSA Research, Michael Anderson, Senior Multimedia Engineer, and Joe Johnston, Senior Analytics Consultant, SearchStar.

This webinar will be approximately 45 minutes.

Webinar Host: Ryan Webb, Conversion and Analytics Director, Welocalize

Presenters: Rebecca Ray, Director, CSA Research, Michael Anderson, Senior Multimedia Engineer, and Joe Johnston, Senior Analytics Consultant, SearchStar

What you can expect….

• Understanding the touchpoints. What is your CX? Who owns the various components?
• Achieving global consistency vs local relevance. What are the benefits vs. challenges?
• Unifying localization and marketing teams and their goals. How do you balance central and local activities?
• Emerging content types. As the use of video and animation increases within CX, what are some localization considerations?
• Digital marketing in tandem. As brands are increasingly driven by digital marketing activity, how do you manage a global CX?
• Get set for global growth. How do you start and scale CX for new target markets?
• Q&A

Can’t make the live event? Don’t worry! Anyone who registers will automatically receive a link to the recording.