Thank you for spending time with us!
We covered a lot of ground but here were some standout discussion points:
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It’s an eye-opener that marketing and localization teams feel the same and experience similar challenges. Work together and build a great customer experience and brand story.
Digital content assets have different objectives. Define the appropriate KPIs first then track. Use data to provide analytics and report performance.
There are a number of digital platforms – Google, Baidu, Facebook, Twitter and more. Each have different algorithms and different ways of optimization. Be fluent in each platform!
We’re having more and more conversations with brands about integrating NLP and AI into the product itself to reach global audiences.
We use MT on customer feedback, knowledge bases, social media, and sentiment analysis for product development. Good for analyzing new market opportunities.