Fresh Perspectives on Localized Content ROI
This 45-minute webinar is an exciting opportunity for senior localization, translation, and content professionals to gain fresh insight on some ingrained challenges.
What you can expect:
Welcome & Introduction, Donna Moore, Global Director of Marketing, Welocalize
How do I demonstrate the value and ROI of localized digital content? Jon Boon, Lead Analytics Consultant, SearchStar, a Welocalize company
How can I leverage data and introduce a culture of data literacy to my team and organization? Ryan Webb, Conversion & Analytics Director, SearchStar, a Welocalize company
Live Q&A
Key Topics:
- Moving from linguistic KPIs to performance KPIs
- Using Analytics: What ROI data can be collected from localized content?
- Extracting stories from data and not just numbers: Eight key insights
- Answering key business questions with data
- Applying digital marketing best practices to localization