Fresh Approaches to Digital Patient Recruitment Campaigns

Combining the power of localized content with digital marketing to reach more clinical trial patients

Moderator: Alex Whelan, Global Account Lead, Clinical Research, Welocalize Life Sciences 

Presenters: Hugh McCallion, Managing Director, Adapt Worldwide, a Welocalize company | Dan Fallon, Managing Director, SearchStar, a Welolcalize company 

Patient recruitment, engagement, and even treatment have evolved significantly over the past few years, increasingly shifting from face-to-face to digital. In the past, patients looking for information, trials, or treatment would visit their doctor and review a leaflet or flyer about a trial. In today’s digital world combined with a push toward telehealth due to new technologies and the current pandemic, we engage via email and social, search for treatments and trials online, and visit our doctors via video conferencing. How can the patient recruitment process take advantage of this change in behavior?

In this webinar, our digital marketing and localization experts share how you can utilize tried and tested digital attraction techniques to develop your patient recruitment campaigns. You’ll leave with a better understanding of international digital marketing—from the various platforms available to creating culturally appropriate messaging – to take forward for your next campaign.

Key Topics:

• The digital transformation of clinical trial recruitment
• Navigating and maximizing digital advertising platforms
• Understanding and implementing digital recruitment campaigns
• Cultural and language factors for advertising and recruitment effectiveness