Category: Uncategorized

What does an experienced linguist and language quality manager get up to in an average working day? Welocalize’s Louise Law chats with Elena McDonnell about her career at Welocalize as a language specialist, her new role in quality, and her position as program director for Women in Localization. Hi, Elena. Great to “virtually” chat with…

A hybrid approach of human and machine is the most effective strategy. Professional human translators have always been the go-to way of translating documents for legal proceedings. They have the linguistic expertise, a better understanding of cultural context and the ability to make judgment calls on what and how to translate. However, machine translation (MT)…

Imagine a digital universe bustling with billions of users across the globe, interacting through virtual reality spaces in real time. For the average user, it means achieving a new level of immersion in gaming, entertainment, social networking, and shopping. For businesses, it’s a whole new world of possibilities for the customer experience. With the metaverse just…

Africa conjures many images. Scorching-hot deserts, wildlife safaris, nomadic tribes, and a low-tech but emerging economy are just some of them. However, the most common misconceptions are that Africa is a country and everyone there speaks African.   Africa at a Glance Africa is a continent, not a country. It comprises 54 countries, and each…

User-generated content (UGC) contains a treasure trove of information that companies can leverage.  UGC can uncover customer complaints, experiences, and praises of a company’s product or service. Sharing UGC encourages conversations about your company or product, boosting awareness and consumer engagement.   The Rise in User-Generated Content  User-generated content is any form of media or content…

Language evolves over time. We no longer speak or communicate in the English that Shakespeare wrote his plays in. The words, the pronunciations, and the grammar rules have all changed. In fact, we no longer communicate in the same language as our grandparents. The Generational Language Gap Our language changes throughout our lifetime. This is…

Artificial Intelligence (AI) is redefining the world as we know it. Incredible technology innovations have, and continue to, change business and society in more ways than we ever once thought possible. But AI is a complicated concept with so many different topics, use cases, and possibilities to explore, where do you start?  Our Director of…

What unifies Brazil, Portugal, Mozambique, and Macau? These countries and territories are united by the language their residents speak: Portuguese. It’s among the 10 most spoken languages in the world. Portuguese is spoken by over 220 million people spread over 10 countries and states in the world. Only 5% of native Portuguese speakers reside in…

Metaverse is the next big thing in business and technology. According to Bloomberg, the global metaverse market is projected to reach US$800 billion by 2024. What started as immersive, persistent 3D games has expanded to live entertainment, such as virtual concerts and sporting events. Now, prices for virtual land are skyrocketing as companies and individuals…

Leveraging user-generated content (UGC) in your marketing campaigns can increase your audience engagement, and in turn, your sales. However, the use of UGC is coupled with the risk of legal ramifications such as privacy breaches, trademark violations and copyright infringement. Therefore, it is crucial to learn UGC laws and regulations to remain compliant. Continue reading…