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AI will be the most dominant trend for global marketers in 2025. The continued focus on leveraging AI to do more with less at speed will be critical for driving multilingual campaigns that deliver strong business outcomes.

Content Creation

GenAI tools like ChatGPT and DALL-E enable marketers to produce high-quality, multilingual content at unprecedented speeds. As GenAI continues to evolve, it will become an essential tool for global marketers, allowing them to create more content in less time and with fewer resources.

Marketing Translation and Workflows

Traditional marketing translation methods involve lengthy cycles of human translation and review, which can delay the launch of global campaigns. One of AI’s most significant impacts on marketing is its ability to streamline translation and localization processes.

Moreover, AI optimizes marketing workflows, automates repetitive tasks, and provides deep insights through advanced data analytics. Marketers can now make data-driven decisions faster than ever, adjusting real-time campaigns based on AI-generated insights.

Personalization

By analyzing vast amounts of data, AI can create highly personalized marketing experiences that resonate with individual customers. This level of personalization is particularly important in global marketing. AI tools enable marketers to tailor their messages to different audiences, ensuring their content is relevant and engaging.