Our panel of experts discusses the AI revolution in international marketing and how marketing and localization professionals can scale their efforts, thanks to AI-driven tools, in several areas, including content creation, translation accuracy, streamlining processes, and increasing cost-efficiency.

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AI in Multilingual Marketing: What’s Next?

Watch our session featuring Hugh McCallion, Solutions Director at Welocalize, Bruno Herrmann, Consultant, Global Content Operations and Product Strategy, and Lahcène Guerrouj, Head of Content Marketing, NEOM.

Together, they explore:

👉 The complexities of tailoring campaigns for different cultures and languages.

👉 AI’s influence on marketing: Brand building versus performance and creativity versus data-driven measurement.

👉 Preparing for AI adoption: Building skills like prompt engineering to maximize AI’s potential.

👉 Navigating AI challenges: Ensuring trust in data and balancing automation with human validation.