This case study delves into how Mouser Electronics, a global distributor of electronic components, partnered with Welocalize to significantly accelerate its marketing translation process using Welocalize’s AI-enabled solution, OPAL-Marketing.

This collaboration aimed to overcome the challenges of lengthy translation times and inefficient manual processes, thereby speeding up the launch of global campaigns in 19 different languages.

Together, we achieved:

• Faster Market Entry: Reduced the translation process from 3 weeks to just 6 days, halving time to market.
• Enhanced Efficiency: Minimized dependence on the design team by 50%, integrating marketing automation software with Opal-Marketing to repurpose English language assets.
• Cost Savings: Leveraged translation memory to realize cost savings and enhanced Opal-Marketing’s analytics to improve budget forecasting.
• Improved Quality: Increased campaign quality through in-context review, ensuring translations are both accurate and contextually appropriate.

“Before OPAL-Marketing, we were looking at 2-3 weeks to go through a translation process. Now, our process time is a max of 6 days… We have been able to cut our time to market pretty much in half.”

Aimee Smith, Marketing Automation Manager, Mouser Electronics

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The Challenge

In a highly competitive and fast-evolving global electronics market, Mouser Electronics faced significant delays in launching marketing campaigns due to slow and cumbersome translation processes.

The traditional approach relied heavily on third-party translation services and manual coordination across central and regional marketing teams, leading to:

• Extended production cycles and delays in email communications.
• Challenges in monitoring and tracking projects across different regions.
• Limited visibility into translation spending, making budget management difficult.
• Excessive use of design resources for managing translation projects.

The Solution

To address these challenges, Mouser Electronics partnered with Welocalize. This partnership aimed to transform Mouser Electronics’ translation strategy by leveraging OPAL-Marketing’s powerful marketing automation integration capabilities. The solution provided:

• Global transparency of translation projects.
• Automated workflows, reducing reliance on manual processes.
• Strategic insights into translation spending through advanced analytics.
• Integration with existing marketing tools, allowing for seamless repurposing of content and design assets.

The Results

The integration of OPAL-Marketing within Mouser Electronics’ operations has significantly sped up their translation process. Phasing out outdated manual tasks significantly boosted automation levels, allowing the team to concentrate on crafting more personalized and impactful content.

With these strategic enhancements, Mouser Electronics is now able to deliver timely, localized content to a global audience regularly, ensuring their marketing communications are both relevant and efficient and achieving:

• Faster Market Entry: Reduced the translation process from 3 weeks to just 6 days, halving time to market.
• Enhanced Efficiency: Minimized dependence on the Design team by 50%, integrating marketing automation software with OPAL-Marketing to repurpose English language assets.
• Cost Savings: Leveraged translation memory to realize cost savings and enhanced OPAL-Marketing’s analytics to improve budget forecasting.
• Improved Quality: Increased campaign quality through in-context review, ensuring translations are both accurate and contextually appropriate.

This success story of OPAL-Marketing’s integration underscores its role in revolutionizing how content is localized, setting a new benchmark for efficiency and personalization. These advances were pivotal in enabling Mouser Electronics to achieve enhanced fiscal planning and more effective global outreach, significantly benefiting their bottom line.