How do you streamline your localization processes to increase languages, volume, & reduce time to market?
In this live webinar, Tara Yukawa, VP of Marketing Solutions at OneAffiniti and Darin Goble, VP of Solutions at Welocalize chat about the highs and lows of developing a streamlined localization solution, sharing real-life insights on how to scale rapidly and leverage data to boost performance.
As a leading provider of scalable, through-channel marketing programs, OneAffiniti supports global Fortune 100 brands, to organize and rollout global campaigns (with multilingual content) to drive sales. They needed to develop a scalable tech-enabled localization solution, to connect the content and translation systems, streamline, and develop efficient workflows to deliver business outcomes -> reducing time to market, adding new languages, and managing high volume, high quality multilingual marketing campaigns.
Working with Welocalize, OneAffiniti developed their localization tech stack, advising on best-of-breed technology, guiding OneAffiniti to the right connectors, and bringing in key partners to establish scalable, low touch workflows. And crucially, leveraging KPIs, consumption data, and performance analytics to measure and improve customer campaign activity.
What you’ll learn: