Automating the Localization Workflow. What Works?

Is there a right or wrong approach to technology and process within the localization workflow? How do global brands implement a scalable technology platform and translation management system (TMS) that automates and delivers tangible business outcomes?

Listen to industry experts Alfonso Carrillo, Senior Manager of Globalization and Translation Services at Cisco and Darin Goble, Vice President of Solutions at Welocalize discuss key elements of an enterprise localization program and how the different approaches to workflow and automation can impact global growth and overcome inefficiencies. This is a unique opportunity to hear about Cisco’s global journey and live program – with insights on the highs and lows of managing multilingual content across multiple stakeholders, LSPs, customers, and countries.

Key Topics:

  • What is the role of automation in a centralized, scalable localization program?
  • What are the challenges and opportunities of streamlining localization workflow?
  • Expert insights on how (and why) automation is so important
  • Real life experiences on how to incorporate technology into current workflows – choosing the right TMS, managing language automation including machine translation (MT) and AI-driven solutions
  • How to use data to make better business decisions, such as increased productivity and reduced costs
  • Who owns the workflow? Do you purchase or partner with an LSP?
  • What are the key success factors?

Meet the Speakers

Mandy Morgan, Senior Client Services Director, Welocalize

Mandy has worked in the language services industry for over 14 years and is focused on the development and optimization of localization programs for the world’s leading software and technology companies.

Darin Goble, Vice President, Solutions, Welocalize

Darin has over 25 years’ experience producing global ready localization solutions for many leading global brands. He heads up Welocalize’s solutions team and is responsible for deploying innovation and technology to Welocalize clients all over the world.

Alfonso Carrillo, Senior Manager, Globalization and Translation Services, Cisco

Alfonso has worked at Cisco for nearly 13 years and is responsible for Cisco’s Globalization and Translation Services (GTS) organization. He manages a global team and Cisco’s LSP partners to drive localization within Cisco, enabling product and services to reach international markets.

Attendee Feedback

‘Great networking. Helpful and actionable insights.’ 

Lucy, Bayer 

Attendee Feedback

‘It’s always important to learn from each other. It’s interesting to see everyone has the same challenges within localization.’

Lonneke, Adidas

Attendee Feedback

‘I learned a lot about performance analytics for multilingual digital content.’

Fabiënne, Awin