Global Tech Brand Serves Relevant Content to International Customers
Global tech brand engages Welocalize to enhance its content relevance program.
This case study explores how a global technology brand partnered with Welocalize to significantly enhance its content relevance program, effectively scaling across international markets to deliver reliable search results. Together, we achieved:
- Onboarded over 1300 raters across 15 locales in the first 20 months
- 150 million tasks completed annually
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The Challenge
Our technology client required a system capable of handling diverse workflows across numerous languages, with a requirement for data relevance, search relevance, content moderation, and ad quality. The diversity of the content, including image, text, audio, and video workflows, posed a substantial challenge.
Inconsistent Quality and Relevance
There were concerns regarding the consistent quality and relevance of content across the vast and varied customer base. The global reach necessitated expertise in over 65 languages, involving distinct market cultural nuances and preferences.
Scalability and Adaptability
Given the expansive global markets and the requirement to manage over 8,000 remote workers, the system needed to be adaptable to various workflows and rapidly scale to meet demand while maintaining high-quality outputs.
The Solution
A collaboration with Welocalize was initiated to tackle these challenges. Welocalize devised a comprehensive remote worker model, incorporating the client’s task platform to create a fully managed service solution:
Diverse and Expert Teams
Welocalize assembled a team of Process Strategists, Quality Program Architects, an Internal Quality Assessor, and other experts to create a system for managing remote workers. This team was instrumental in developing more than 125 workflows, covering 65 languages, and effectively managing remote workers involved in tasks like content rating, grading, and annotating.
Dynamic and Responsive Strategy
A responsive and flexible team was established, capable of quickly adapting to and implementing changes. Welocalize provided quality assurance and emphasized data-driven reporting and confidentiality. The well-being of the rater teams was a high priority, with programs put in place to protect remote workers.
The Results
Within the first 20 months, we achieved remarkable scale, with over 1300 raters onboarded across 15 locales, completing a staggering 22 million tasks. The continued collaboration has fostered an efficient environment, with over 150 million tasks completed annually.
“As our relationship continues to flourish, our collaboration stands as a testament to what can be achieved through a dedicated and expert approach to content relevance and moderation at a global scale.”
Through an emphasis on fair compensation audits and adherence to DEI and accessibility norms, the partnership ensured quality and compliance without compromise. Integrating a quality control and super-rater program further reinforced the commitment to quality.
Furthermore, the collaboration incorporated various pricing options, including cost-per-task and performance-based pricing, alongside regular reviews to foster a cost-neutral continuous improvement environment, demonstrating a commitment to quality and financial efficiency.