Thank you to our dedicated followers of the Welocalize Innovators Blog. We are committed to share knowledge and thought leadership about current trends and topics related to globalization strategies, localization best practices, innovation, translation tools and resources, as well as expertise from Welocalize team members and industry leaders.
As we wave good-bye to 2015, we thought we would share with you the top 10 most visited Welocalize posts this year.
Global Marketing is always evolving and with the growth of the Internet and digital business, the landscape has changed on how we connect with global customers and enter new geographical markets. This blog identifies top trends for B2B global marketing and is great reading for anyone involved in global content planning, production and localization.
Guest blogger and Fellow of the Institute of Scientific and Technical Communicators (ISTC) David Farbey wrote this excellent blog which looks at the upcoming trends that he thinks will influence technical communications. From responsive design and adaptive content to augmented reality and wearable technology, David covers some important concepts in this blog.
Transcreation is the cultural adoption of a message from one language to another, beyond translation and localization. This blog shares some instances where global brands usage of transcreation was a good idea.
Companies in the oil and gas sector have to meet growing a global demand for energy. In all their activities, they have to consider regulatory, safety and environmental concerns for employees and communities all over the world. Localization and translation plays an important role and this blog identifies three trends in the oil and gas sector that impact localization.
Culture affects our beliefs and values, how we perceive the world and even the way we market to consumers. Localization goes beyond language. This blog highlights three areas to consider when developing and localizing global brand materials.
Global business leaders, localization experts and colleagues gathered at two important events in June: LocWorld 28 and Welocalize LocLeaders Forum 2015. Find out more about the conversations and discussion topics at these events in Berlin.
The Internet of Things (IoT) is an important concept and was included in many discussions and reports in 2015. This blog looks at the potential impact of the IoT on localization and translation.
This blog looks at the various components required to drive a localization strategy, including how to overcome common challenges and what actions need to be taken to guarantee success.
When it comes to global brands, image and reputation is everything. Using some of the global brands featured in the report, Interbrand’s Best 100 Global Brands of 2014, this blog looks at how top global organization have managed to keep their appeal worldwide and continue to build brand equity in new markets.
Driving a global content strategy is the most viable way to get brand attributes and content seen and heard around the world in a cost-effective manner. There are a number of online media channels used to effectively push out digital marketing content. This post highlights five of the best.
MUST-READ POST: How To Predict the Future, by Smith Yewell, Welocalize CEO. This keynote discussion caused a great stir when Smith presented his thoughts on predictive analytics at the LocWorld29 event in Silicon Valley. A must-read post for anyone in globalization and localization. If you want to learn more about the presenter, take a look at Getting to Know Welocalize CEO, Smith Yewell.
What was your favorite Welocalize blog in 2015? We would love to hear.
The Welocalize Marketing team would like to wish everyone a Happy New Year and we look forward to publishing even more compelling content and blogs in 2016!