Welocalize Prioritizes Engagement, Logistics and Usability

We recently held another great LocLeaders Forum in Berlin.  I opened the forum with a discussion of the priorities upon which Welocalize is focusing: engagement, logistics and usability. The common refrain of faster, better, cheaper is often heard across our industry; however, practical answers on how to achieve these goals are sometimes hard to come by.  Here is my take on it.


I have learned over the years that a fully engaged team is the leading driver of success.  This includes all roles in the supply chain.  How do we promote engagement?  We have to reach out and work with folks to try and make their jobs more satisfying.  Welocalize routinely surveys both internal and external team members to log benchmarks and build continuous improvement plans.  We organize forums for staff, vendors and clients – quite often including all three in one room.  We invest in training, such as post-editing machine translation training for our translators.  Investments also must include technology to make tasks easier to perform and this ties into the next area, logistics.


We move a lot of things around all over the world: files, words and people.  The details are complex and attention to detail is very dependent upon tools and technology.  We endeavor to link the automation of logistics to engagement to produce a more positive experience by making people’s jobs easier to perform.  To be most effective, the approach needs to be centered on interoperability and open architecture.  With the entire supply chain linked in an interoperable way, we can look at defining new frontiers.  For Welocalize, that new frontier is increasing the efficacy of logistics management through predictive analytics.  To use the weather forecast analogy, we want to be able to inform our customers when to carry an umbrella.  We want to take risk management to a new level through machine learning and predictive analytics supported by big data.  In this context, we can inform decisions around what matters most to end users, usability.


We translate content.  So where and how that content is used is the leading driver in the time, cost quality equation.  This is where multiple levels of quality and pricing models are beginning to be supported by data rather than emotion.  We are trying to drive answers around business outcomes – not simply translation metrics.

In summary, to move the time, cost and quality imperative to the next level, we need to integrate the three focus areas above in ever deeper ways.  And this is where it starts to be a lot of fun!

Thanks to all who took part in the LocLeaders Forum 2015 in Berlin. I look forward to continuing the conversation and meeting up with you all again.