Welocalize Launches Re-Branded and ‘Different’ Website

Frederick, Maryland, USA – January 2013. We are excited and proud to announce the re-brand of our company website, welocalize.com. Our company is all about ‘doing things differently’ and our goal was to have our website express this philosophy.

The creative architect behind the new welocalize.com brand is Welocalize Marketing Director, Molly Barbour. “My background is entertainment marketing from my 10 years with the Discovery Channel. I was looking to expand upon that storytelling experience and apply it to our industry in a different way. Storytelling is powerful; it connects us. The pathfinder video, by Smith, tells the story of how Welocalize started. I wanted our visitors to be captivated visually the moment they arrive. And less is more; we simplified the content and provided a peak into our company culture. Check out our gallery under ‘weculture’ and the video bios of our executive team. There are nuggets of personality throughout the website. I’m profoundly affected by visuals and conversational copy so this was our goal; create a beautiful visual experience while telling a story and putting everything through our brand filter, ‘doing things differently.’”

Welocalize CEO, Smith Yewell commented on the website launch, “Our new website is different to what you are used to seeing from Welocalize or any other service provider in the localization industry. With the launch of the new website, we have endeavoured to tell our story in a unique and different way. We hope our clients, partners, and employees enjoy the new site, and we’d love to hear what you think.”

About Welocalize
Welocalize offers integrated translation services and products to support the need for on-demand translation. We provide globalization consulting, translation, localization, testing solutions, and enterprise translation management tools that are optimized to be able to deliver on-demand translation in over 120 languages. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. Please visit www.welocalize.com for more information.

Welocalize Media Contacts:
US: Lindsey Sherman, Lindsey.sherman@welocalize.com
Europe/Asia: Louise Law, Louise.law@welocalize.com

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