welocalize hires new production lead

Multilingual publishing veteran joins solutions-focused production team

Frederick, MD United States, February 1, 2008 – Welocalize Inc., a leading provider of integrated globalization services with operational centers in five countries, has added Maxwell Hoffmann, a leading publishing expert in the localization industry, to its growing team of expert solution providers. Hoffmann will work out of the Welocalize office in Portland, Oregon.

Hoffmann joins the Welocalize team at a time when customers are demanding cutting edge solutions for their global content needs. With experience managing large-scale publishing solutions, he will play a key role in coordinating project-specific production and designing solutions tailored to customer needs. “Maxwell is a recognized publishing authority and has been active in the localization community for years, on both the client and vendor side,” explains Smith Yewell, Welocalize CEO. “His deep knowledge and talent are illustrative of the individuals we seek to continue building a great company. We are delighted to have him on board.”

With nearly 25 years of desktop publishing experience, Hoffmann has also specialized in multilingual publishing, document conversion, XML and process training in the localization industry for over 10 years. Hoffmann has created single-source publishing solutions for over 15 years, and has trained over 1,250 customers and sales professionals on multi-platform, scalable tech doc solutions and localization best practices. “Welocalize is a great company with a highly talented staff that shares great ideas company-wide,” says Hoffmann. “I am thrilled to be a key team member in this trail-blazing enterprise and look forward to exceeding customer expectations.”

Hoffmann recently served as Manager of Consulting & Training Solutions at ENLASO Corporation, where he provided training and consulting in XML, multilingual publishing, data migration and project management. He also served as Product Marketing Manager and Director of Worldwide Sales Training for FrameMaker at Frame Technology. In 2007, he was designated an Adobe Community Expert on FrameMaker by Adobe Systems, and continues to advise Adobe on product development and marketing.

About Welocalize

Welocalize offers integrated globalization services for the fluid and rapid deployment of enterprise content and applications to international markets. In response to unique customer needs, we provide globalization consulting, translation, localization and testing solutions that manage risk, improve repeatability and ensure transfer of knowledge from project to project.

Our clients include Autodesk, Inc.; Canon; Cisco Systems; Computer Associates; IBM; Microsoft; Sun; Symantec and Xerox. With over 400 employees worldwide, Welocalize maintains 9 offices in the United States, Germany, Ireland, Japan and China . Please visit www.welocalize.com for more information.

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