App Store Optimization (ASO) is important to enable your global app to be found in the millions of other online apps, by users all over the world. The visibility of your app to potential users in app store search results depend on its ranking. The higher the ranking, the more traffic will be attracted to click through to your app page so any changes to the largest app store in the world will have an impact on global sales.

Many app users browse and purchase apps from the Apple App Store. If you’re an app publisher or marketers, you’ve probably already heard about the iOS 11 App Store overhaul announced at Apple’s Worldwide Developers Conference (WWDC) 2017. The highly anticipated iOS 11 software update finally became available to the public on September 19, 2017.

To help global app developers navigate the new changes in iOS 11 App Store, Welocalize has produced a guide which outlines the most important updates and changes. This Welocalize guide provides expert insights from Agata Jajszczyk, App Store Optimization at Welocalize’s multilingual digital marketing agency, Adapt Worldwide, on how to capitalize the multitude of new opportunities that have come about as a result of these changes. Each topic covered in the guide is supported by expert analysis and a special Welocalize Recommended Approach section to help and support you on your future ASO strategy.


  • Changes to Layout and Editorial Content
  • Changes to App Store Copy
  • Changes to Videos and Screenshots
  • Ratings and Reviews
  • In-App Purchases

For more Welocalize expert knowledge and guidance on how to maximize the effectiveness of your global multilingual digital marketing and ASO strategy, click here to contact the Adapt Worldwide team.