Next Generation Localization for World’s Largest Travel Site
Frederick, Maryland – July 10th, 2012 Global translation leader, Welocalize, has developed an innovative localization strategy for the world’s largest travel site, TripAdvisor, based on the principles of Operational Excellence (OPEX) and using the Localization Maturity Model (LMM) developed by research firm Common Sense Advisory
As part of TripAdvisor’s overall localization strategy, Welocalize used the principles of Operational Excellence – by removing waste and unnecessary workflows and creating convenience and value added tasks. Welocalize also introduced the LMM methodology and worked closely with TripAdvisor to develop an optimized model. Developed by Common Sense Advisory, the LMM moves and “matures” the client up through a series of localization and quality management practices; identifying and eliminating unproductive and costly practices through to introducing sophisticated levels of process, organization and translation automation.
TripAdvisor now use Welocalize’s open-source Translation Management System, GlobalSight, to streamline, manage, and process its translation content. TripAdvisor has over 50 million visitors a month and 60 million reviews and opinions which are read by people all over the world.
Lorna Whelan, Senior Localization Manager at TripAdvisor, said, “It is critical for all our travel sites to be available, real-time, 24 hours a day. New content is posted all the time so there is no room for waste or error. Teaming up with Welocalize has reaped numerous benefits. The solution saves us hundreds of hours of engineering and project management every year.” Whelan continued, “Welocalize’s GlobalSight is streamlining our workflow so our translations move in a continuous flow with no costly waste. And it’s a long-term strategy. Watch this space. We’ve just completed phase 2 and are now entering phase 3 which will take trip TripAdvisor to the next level of localization maturity and optimization.”
Antoine Rey, Welocalize Senior Director, Europe & Asia Sales commented, “Working with TripAdvisor has been an important experience for Welocalize – the partnership is a great match. They were completely open and willing to evolve their translation processes to a higher level. The availability of multilingual content is a strategic direction at the corporate level.” Rey continued, “The combination of Welocalize’s OPEX strategy and Common Sense Advisory’s Localization Maturity Model has resulted in a very sophisticated localization strategy which delivers excellent results.”
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012
**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012
©2012 TripAdvisor, Inc. All rights reserved.
Welocalize offers integrated translation services and products to support the need for on-demand translation. We provide globalization consulting, translation, localization, testing solutions, and enterprise translation management tools that are optimized to be able to deliver on-demand translation in over 120 languages. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. Please visit www.welocalize.com for more information.