WEDNESDAY, 18 NOV 2020
Replacing our annual conference is a series of 3 pre-recorded seminars from industry leaders Google, Conductor & Beyo Global, launching October 2020. This, the final installment of the series, focuses on the future of SEO and features talks from industry superstars Stephan Bajaio and Patrick Reinhart (Conductor), as well as Adapt Worldwide’s Gurdeep Gola.
Conductor’s SEO platform helps marketers create and optimize content so it gets found. They offer services and support that empower marketing teams to drive results and put their customers’ needs first.
*This seminar is pre-recorded and those who register will be sent a personal link to watch on-demand when the event launches on November 18th 2020.
You’ll hear about:
Taking a different approach to our seminar format, Pat, Stephan and Gurdeep will discuss the unknowns and certainties of what SEO will look like in 2021 and beyond.
They will argue that, while the goalposts of marketing won’t shift dramatically in 2021, squeezed budgets coupled with higher acquisition costs will fuel an expectation of efficiency to fuel growth. And that will mean a need to ensure deeper partnerships across channels, paid search, and conversion to leverage learnings and goals.
Fundamentally, this is a huge opportunity for SEO to play an even more central role in the marketing mix. And together, Pat, Stephan and Gurdeep will cover the varying importance of attribution, user experience, data, and technology in taking full advantage of the opportunity next year and beyond.