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Welocalize 20 Year Anniversary

Welocalize Celebrates 20th Anniversary

The 7th Largest LSP in the World Announces 20 Years in the Business

Frederick, Maryland – June 14, 2017 – Welocalize, global leader in innovative translation and localization solutions, is celebrating its 20th anniversary this year. Since 1997, Welocalize has grown to become a world leader in managed language services and is one of the most well-respected brands in the industry, supporting businesses across the entire global journey from patent filing through digital marketing, localization and quality validation.

Welocalize founders Smith and Julia Yewell formed the company in 1997 in the basement of their home. The company has now grown to over 1,500 employees based in 22 offices all over the world. Welocalize translates and culturally adapts content for many leading global brands into 175 languages and 400 language pairs and last year processed 1.16 billion words.

“We started Welocalize in 1997 with the idea of helping businesses go global and 20 years later, many of our clients get the bulk of their revenue from overseas. The urgency and importance of Welocalize and the provision of language services has escalated over the past two decades, driven by globalization, increased business activity over the internet and the rapid uptake of digital content,” said Smith Yewell, Welocalize CEO and co-founder. “Welocalize is delighted to be celebrating its 20th anniversary and I’m proud of our hard-working global teams and appreciate the loyalty of our clients and employees whose professionalism has helped Welocalize to grow and succeed over the past two decades.”

“The first word Welocalize translated back in 1997 was pathfinder. We weren’t too sure how to go about translating just one brand name but we did what the client asked of us. We translated pathfinder into multiple languages and delivered it to the client,” said Julia Yewell, Welocalize Co-Founder. “That was one word and today we process billions of words per year. To see one word lead to where we are today has been an incredible experience.”

The Welocalize family of companies includes Park IP Translations, a leader in legal language services, Adapt Worldwide, a multilingual digital marketing agency, Agostini Associati, a leader in financial services translations and Welocalize Life Sciences. Welocalize has made a number of significant acquisitions since 1997 to help establish strong expertise across all industry sectors and to further enable clients to be supported across the whole global journey. In 2012 Welocalize acquired Park IP Translations to establish the company in the regulated industries space followed by the acquisition of Texas-based CD Language Solutions (CDLS) and Italy-based Agostini Associati in 2014. 2016 saw the acquisition of London-based Adapt Worldwide, formerly Traffic Optimiser, and the acquisitions of Europe-based Nova Language Services and California-based Global Language Solutions (GLS), both now known as Welocalize Life Sciences. In June 2015, Norwest Equity Partners, a leading middle market investment firm, announced that it had made a significant investment in Welocalize.

“Welocalize is now serving a wider range of clients and doing things we wouldn’t have dreamed would have been possible 20 years ago. It is the dedication to our four company pillars: customer service, innovation, quality and global teamwork that has kept the company ahead of the competition continuously delivering customer-centric solutions,” said Erin Wynn, Welocalize Chief Customer Officer. “Welocalize is proud to be celebrating its 20th anniversary and I truly believe it is Welocalize’s strong culture and talented global teams who have helped Welocalize grow from a small startup to become one of the world leaders in global language solutions.”

Welocalize helps businesses to communicate with customers, partners and employees around the world, launch new products internationally and deliver critical communications to their target audiences.

In 2016, Welocalize was named by independent research firm, Common Sense Advisory (CSA) as the 7th largest language service provider (LSP) in the world and 4th largest in North America. For more information, visit www.welocalize.com

Please take a look at a short video Welocalize created to mark the occasion.

Welocalize, Inc., founded in 1997, offers innovative language services to help global brands reach audiences around the world in more than 175 languages. We provide translation and localization services, talent management, language tools, automation and technology, quality and program management. Our range of managed language services include machine translation, digital marketing, validation and testing, interpretation, staffing and enterprise translation management technologies. We specialize in consumer, technology, manufacturing, learning, oil and gas, travel and hospitality, marketing and advertising, finance, legal and life sciences industry language solutions. With more than 1,500 full-time employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Spain, Italy, Romania, Poland, Hungary, Japan and China. www.welocalize.com

Welocalize Presents at Localization Game Changers 2016 TAUS Events in Portland

Frederick, Maryland – October 24, 2016 – Welocalize, global leader in innovative translation and localization solutions, will be participating in the upcoming TAUS events including the TAUS Annual Conference, October 24-25 and TAUS Quality Evaluation (QE) Summit on October 26. Both events will take place in Portland, Oregon.

“TAUS brings together business leaders and experts in globalization and localization to discuss the latest issues and challenges for creating innovative and efficient translation workflows,” said Smith Yewell, Welocalize CEO and TAUS Advisory Board Member. “The discussions at TAUS events are incredibly insightful, focusing on advancements in data analysis, machine translation, language technology and translation automation which all play an important role in the future of the industry.”

At the TAUS Annual Conference 2016, Welocalize VP of Language Technology Solutions, Olga Beregovaya, will be hosting “Modernizing Pricing and Business Models,” with panelists John Tinsley from Iconic Translation Machines, Wayne Bourland from Dell and Chris Grebisz, Chief Innovation Officer at Welocalize. The discussion will look at the technology and processes that need to be put in place to drive the next generation economic models in translation.

Welocalize Director of Client Solutions, Darin Goble, will also be contributing to the discussions at the TAUS Annual Conference as part of a special panel of stakeholders in the industry who will be answering a wide range of questions posed by attendees.

Olga Beregovaya will be participating in the TAUS QE Summit in Portland, taking part as a panelist for two sessions on October 26. The first panel discussion focuses on the topic of transparency in the translation process and how the transparency of business intelligence data is an important way to ensure translation quality expectations are met. Olga’s second session, “How to Pump up Your MT Quality,” looks at MT quality and different ways to improve MT engines.

TAUS will hold their annual Rock ‘n Roll dinner as part of the TAUS Annual Conference. All attendees are invited to an evening of good food and great music performed by The TAUS HAUS band, which features the musical talents of Welocalize CEO, Smith Yewell. This year’s evening event will take place on Monday October 24 at The Secret Society in Portland.

taus_member_markAs part of the TAUS event activities in Portland, Welocalize will be organizing tours of their multilingual product and software testing laboratory in Portland. TAUS attendees will be able to tour the Welocalize facility that processes thousands of testing hours per week in over 60 languages for functional and linguistic testing and content validation.

Welocalize is a member sponsor of TAUS. For more information about TAUS, visit www.taus.net.

Welocalize, Inc., founded in 1997, offers innovative language services to help global brands reach audiences around the world in more than 175 languages. We provide translation and localization services, talent management, language tools, automation and technology, quality and program management. Our range of managed language services include machine translation, digital marketing, validation and testing, interpretation, staffing and enterprise translation management technologies. We specialize in consumer, technology, manufacturing, learning, oil and gas, travel and hospitality, marketing and advertising, finance, legal and life sciences industry language solutions. With more than 1000 full-time employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Spain, Italy, Romania, Poland, Japan and China. www.welocalize.com

What Localization Buyers Really Really Want

stevem_dublin2016by Steve Maule

Traveling back from Dublin after attending another great Welocalize LocLeaders event and Localization World conference, I thought about some key content I gathered from the various presentations, discussions and meetings. Simply listening and talking with localization colleagues and clients, I learned so much more about key topics within the globalization and localization industry and what keeps localization leaders up at night.

At LocLeaders Forum 2016 Dublin and LocWorld31, I spent time with many of Welocalize’s valued new and long-term clients and there were a number of thoughts that circulated before, during and after the event. In addition to the main discussion points that took place at LocLeaders Dublin, here are some of the main questions that cropped up and that we addressed in our conversations last week. I added some of my own insights. Sharing these will help other organizations to understand the latest common localization issues.

Questions from Localization Buyers at LocWorld and LocLeaders:

I would like to learn from other companies and localization managers what their biggest challenges are in trying to mature the localization process within their organization.”

LocLeaders 2016 Dublin SmithAttend industry events like LocLeaders and LocWorld! You will get open, transparent discussion and shared experience from colleagues and experts. Follow language service buyers and industry thought leaders on social media, including @Welocalize @Adaptww and @ParkIPTrans.  Read reports from relevant research and industry organizations like Common Sense Advisory (CSA) and TAUS. There are valuable publications and news updates you will receive from Multilingual Magazine and Slator News.

Smith Key Performance Indicators LocWorld“What quality KPIs and hierarchy of operational and production metrics do other clients use?”

Localization buyers were very frank, tt varies. Quality is a moving target. In today’s globalization activities, it depends on content type, industry and business goals. One approach to quality and KPIs does not suit all. Different content types and industries have different quality expectations. For technical content, you need high levels of quality and more rigid KPIs, for more creative and low impact content, quality will vary and needs to be flexible. Expecting an industry standard for all ignores the requirement to align quality to business outcomes.

“What internal team structures have proved successful for other companies?”

In Welocalize CEO Smith Yewell’s opening presentation at LocLeaders Dublin, he referred to the fact that localization can have a centralized and decentralized approach and be successful. There has to be some form of central body and responsibility; however, there are many organizations where decentralized models also work best.  The shift we see is moving toward a more variable cost balance to help clients manage risk to achieving business goals and targets, which may require smaller numbers of full-time employees supported by resources that are provided by an LSP (language services provider).

“How do I get buy-in from the rest of the business and demonstrate cost-efficiencies within localization?”

Communication and education are fundamental. Talk to colleagues and stakeholders on the importance and benefits of localization. It is always surprising how many people are not aware of the importance of a good localization program and how it can help to increase international revenue. Take part in presentations, share results and analyses and distribute internal communications. Having an internal web presence will help give the localization function brand identity. Running joint internal marketing programs with existing LSPs will also help get additional buy-in and support.  Any internal communication campaign will get increased visibility of globalization activities, especially if you can include expamples of how you are helping others in the organization achieve their goals.

“How can I measure the return on content?”

For some content types this is tricky and it is bundled up with the overall sale of a product. For example, if you have developed a number of technical manuals to enter a new language market, you could attribute all new sales to localization. There are other factors involved in launching a product in a new market. Localization is one success factor. For multilingual digital campaigns, you can measure the return on translation investment by calculating cost per click and conversion rates for each language variant. Huw Aveston, co-managing director of Welocalize’s multilingual digital agency, Adapt Worldwide talked about how localization translates to sales and revenue. If you’re translating digital content, you can easily measure click through and conversions using some basic analytic tools.

“What are the latest options in terms of CMS integration and improving context for translators working with CAT tools?”

In-context translation and review is now recognized to be an importance factor in successful localization. There are many technologies utilized by Welocalize which help get the right information and metadata to the right people, enabling CMS to work with TMS. We develop many connectors to enable data to flow between the various translation and authoring tools. READ MORE HERE.

Understanding what buyers of localization want is of utmost importance to Welocalize. The challenges, issues and strategic goals that drive globalization must be shared within the industry and LSPs have to continually gather inputs to make sure we continue to deliver excellence. There were some great conversations in Dublin. Thanks to everyone I met and who provided me with insights. Look forward to seeing you all again next year in Barcelona!

Steve and Emma at LocWorldSteve

Steve.maule@welocalize.com

Steve Maule is Business Development Director at Welocalize.

 

 

How to Predict the Future

By Smith Yewell, Welocalize CEO

The Welocalize LocLeaders Forum 2015: Game Changers in Silicon Valley was a big success. Attendance was at its highest level ever. Many industry leading companies were in the audience and the presentations throughout the day were insightful and thought-provoking.

I kicked off the day with a presentation titled “How to Predict the Future.” I described my vision around predictive analytics and why I believe that it will fundamentally change how localization programs are organized.

There are three core tenets to my vision:

  • The Internet of Things (IoT) both enables and drives the need for a new localization paradigm.
  • Some of fundamentals of the Uber car service model can also be applied to our industry.
  • The “black box” localization model of years past cannot keep up with the today’s business velocity.

To briefly summarize my thoughts on these three areas,  I will describe the reasons I see for change in each of these areas.

When I joined the industry in the late ‘90s, Internet speeds were slower, projects were slower and release cycles were slower.  The proliferation of devices and their connectivity had yet to change the world.  Thus, change was slow in the localization industry.  Change is now accelerating in our industry, and in nearly every industry, to keep up with the fast pace of the Internet of Things.  The old ways of performing localization are beginning to break down.  Old methods are too slow and not predictive enough.

People ask me what will be the “Uber” of translation.  While I believe there are many ideas we can borrow from the company Uber, there are also many fundamental differences based upon complexity of teams serving teams versus the simplicity in individuals serving individuals.  The top thing we can learn is the power of transparency in the supply chain.  If we know who is on the job and where they are in the cycle, we can predict where there might be risks.

We must move from black box to glass box.  Rather than telling a client what happened, we need to tell a client what might happen.  This is where we can add the greatest business value.  Higher velocity creates greater risk. There is simply not enough time in product cycles to continue doing things the old way.  The new way to manage risk is through a transparent supply chain configured on open and interoperable technology.

The paradigm is to analyze the data and make predictions on what can make our clients more successful in international markets, not how many translation errors there were in a 1,000 word project.

Smith

You can watch below the most recent version of “How to Predict the Future Video,” delivered by Smith Yewell at the Welocalize Employee Roadshow in Portland, Oregon.  A version of this presentation was delivered live at LocLeaders Forum 2015 Silicon Valley and LocWorld29 in Santa Clara.

How to Predict the Future by Welocalize CEO Smith Yewell from doing things differently on Vimeo.

Inside LocWorld29 and LocLeaders 2015 Silicon Valley

LocLeaders 2015 twoLocalization World Conference 29 and Welocalize’s LocLeaders Forum 2015: Game Changers events recently took place in Silicon Valley. The world’s globalization and localization leaders descended on Santa Clara, California, to discuss significant topics like the future of localization, big data, predictive analytics, MT, agile development, content types, quality and much more.

The theme of Welocalize’s LocLeaders Forum event at the Levi’s Stadium was Game Changers. The sheer quality and prime location of the event meant significant global organizations were in attendance, sharing valuable insights on topics of data to drive localization decisions, economics, the future of our industry and the pending disruption that will drive us all to think and “act” differently. Big global brands and start-ups were open in sharing challenges and best practices, keeping the conversations forward-thinking.

Here are five highlights from both events:

#1 – PREDICT THE FUTURE

Smith Yewell Predicting the FutureThe Welocalize LocLeaders Forum 2015 event had record attendance. Welocalize CEO Smith Yewell kicked-off the day with his opening pitch on the “Future of Localization,” which he continued the discussion at the LocWorld29 keynote session on Friday, October 16 in the Santa Clara Convention Center. Improving our ability to predict the future, we can increase business efficiency and improve the overall localization workflow. The Holy Grail is balancing the equation of TIME, MONEY and QUALITY and reaching optimum levels for all three, regardless of content type.

Smith reminded us the driving force behind predicting the future is by use of algorithms and intelligent use of predictive data analysis. In the localization industry, we collect and have access to volumes of data. We can use disruptive and innovative technology and good dashboards to analyze and present this data. Ultimately, we can preempt translation needs, matching the right translators to the right content. Smith finished his sessions with a thought provoking quote from Alan May, “The best way to predict the future is to invent it.” Judging by the conversations at the Welocalize booth in the LocWorld exhibition hall, this approach generated high levels of interest and provoked new ways of thinking about the future of localization.

#2 – IT’S NOT JUST ABOUT WORDS ANYMORE

Industry veteran Derek McCann, who recently joined Welocalize’s leadership team in North America, provided a visionary look into the future at LocLeaders Forum 2015. Having worked with Microsoft for more than 20 years and managing many complex localization programs for Microsoft Windows, he brings a breadth of experience that benefits Welocalize’s clients. Derek held the crowd’s attention by articulating his thoughts on game changing ideas and innovations in the localization industry, drawing on his client-side experience and bringing a fresh perspective to the game. Derek explained that although nothing bad has happened within the localization industry, things are changing. His emphasis is to stop talking and start doing. He drove home the fact that we are now working in an environment which is no longer just about words or even volumes; it is all about the customer experience. This was a key point that was raised in many LocWorld sessions, including a great panel discussion on customer experience, “Reimagining Localization – It’s All about the User”, hosted by Welocalize’s Sadry Assouad and led by Maria Hanabusa from learning giant, Blackboard.

#3 – YOUR REVENUE TODAY IS NOT YOUR REVENUE TOMORROW

The focus of LocWorld29 was the Internet of Things (IoT), a frequently discussed and debated subject in many sectors. Scott Amyx delivered the opening keynote on day one at LocWorld29, “How Wearables and IoT are Reshaping Localization.” Scott likened this new wave in technology to the Industrial Revolution, opening new lines of revenue for existing companies and creating a large influx of startups. With the emergence of new markets, more adoption of delivered IoT services and the rapid uptake of wearable technology, the needs of clients looking for savvy localization programs will change. The way we communicate is changing. Higher use of shorter phrases to accommodate tiny screens and sensor displays, emoticons, global abbreviations driven by social media, changing software programming techniques, all affect translation projects and localization workflows. For many software development cycles, there is no longer one release date, only constant iterations of software updates and features driving an agile model.  All the more reason to predict the workflow to keep up with continuous demand. New target languages from growing economies, like China, and changing content types will also drive new revenue streams and maybe eliminate current revenue sources.

#4 – LOCALIZE IN CONTEXT

Blind translation does not deliver accurate brand content. Linguists, translators, engineers and reviewers have to have content in context. The teams must be provided with the relevant metadata and information to enable messages and functions to be translated. The increase of “in context” localization will be through use of the right LSP technology tools, integration with client tools and automated access to the most up-to-date content information.

#5 – CLIENT STORIES KEEP IT REAL

The high percentage of “real life” client stories at LocWorld29 made the content authentic and credible. We heard localization stories straight from clients and end-users. One highlight was the session delivered by Francesco Pugliano from eBay, who talked about software design and language barriers through examples from one of the world’s most familiar global brands. The HP Case Study, “Engaging your Audience with Global-ready Rich Media” as part of Scott Abel’s Global Content Strategies track charted the story of how HP had approached the challenge of distributing rich printer content to a multilingual audience. Welocalize’s Tuyen Ho led an open and transparent session, “What’s on the mind of an Enterprise TMS Buyer?” which featured incredible contributions from Tim Brandall at Netflix, Inger Jurajda at National Instruments and Julian Mira at Cisco Systems. Hearing these real-life experience kept the LocWorld29 event relevant and fresh.

Smith Yewell is LocWorld Keynote Predicting the FurtureThere were so many highlights at LocWorld29 and LocLeaders Silicon Valley. We will capture more insights directly from event attendees in our upcoming LocLeaders Magazine, which we will publish in November. We look forward to continuing the discussions with colleagues and new friends we made in Santa Clara. Did you attend LocWorld29 or LocLeaders Silicon Valley 2015?

I would love to hear what stood out for you.

Louise

Louise.law@welocalize.com

Louise Law is Global Communications Manager at Welocalize.

Five Consumer Technology Trends Impacting Localization

Some of the biggest and innovative technology trends in the consumer market will have a dramatic impact on global localization strategies for all industries. Some “science fiction” concepts that have been bandied around for decades are quickly turning into reality. From a localization perspective, these new technologies and products have to be market-ready for the world.

Here are five key trends in the consumer technology world that will challenge and change the way the localization industry advances:

BIG DATA & ANALYTICS: Use of big data to gain better insights is no new concept; however, techniques in data and predictive analytics are advancing quickly in making every day business decisions. Knowing and anticipating customer’s wants and needs will impact global business strategies. Savvy localization leaders need to leverage and harness the power of big data to identify new markets. Anticipating customer’s needs also means the localization program can be more predictive. If you can anticipate demand in certain markets for a particular product, localization efforts and resources can be rapidly deployed before it even happens. You can predict the future. See Welocalize CEO Smith Yewell’s keynote session at LocWorld Silicon Valley 2015, “How to Predict the Future”

INTERNET OF THINGS (IoT): Embedded technology will, in some shape of form, affect the way we live our everyday lives. Toothbrushes, printers, appliances, watches, automobiles and production equipment that rely on electronic components are destined to become smarter in mass markets and as a result, become safer and more efficient. Thanks to the IoT and cloud technology, life may become more efficient and that means all devices need to be interfaced and programmed in multiple languages so they can communicate in a language understood by the user no matter where they are located.

GAMING AND ENTERTAINMENT: Entertainment experiences have become more life-based and realistic over the past decade. Every sense is stimulated. You see, hear and feel the experience, usually in 3D or 4D, simulating our own realities. Immersing ourselves in content that is not only graphically beautiful but relevant and personal is a guaranteed way to grab a consumer’s attention. Virtual reality gaming techniques are being developed to take the entertainment and gaming experience to the next level. Headsets that can sense feelings, tell you how to behave or predict your interests? Now that’s a localization challenge.

WEARABLES: The creativity of wearables is brilliant. They are still quite expensive for the mass markets, though they are growing in mass market appeal. Over the next few years, prices may go down as technology becomes more widely adapted and alternative products enter to capture different pricing options. The localization of wearables has the same implications as the growth of mobile and tablets usage – smaller screens, more use of iconography and the importance of delivering appropriate and localized content onto multiple platforms.

ROBOTS AND DRONES: Huge strides have been made in robotics and the use of drones over the past decade with more progress to come. Robots already have a place on assembly and production lines in the manufacturing sector and maybe soon they will be performing manual labor tasks. Prototypes have been made for robots who can perform more complex tasks, like surgery or technical repair work. Although robots and drones are programmed by technology, they still need to interact with multilingual humans. So even robots will need to be localized to have a global impact.

What do you think? Are there any futuristic innovations that you think will impact the globalization and localization industry?

Louise

Louise.law@welocalize.com

Welocalize Sponsors and Presents at Localization World 2015 in Silicon Valley

Frederick, Maryland – October 7, 2015 – Welocalize, global leader in innovative translation and localization solutions, is a sponsor and exhibitor at the upcoming Localization World 2015 conference taking place at the Santa Clara Convention Center in Silicon Valley, October 13-16.

LocWorldLogoTaglineSmWEBWelocalize CEO Smith Yewell is a featured keynote along with his guest panelists Andy Jacobson from Blackboard, Walter Paulsen from Qvivr and Sergio Pelino from Google. The topic for their discussion, which takes place Friday, October 16 at 11:30 AM, is “How to Predict the Future.”

Senior Director of Corporate Development at Welocalize, Tuyen Ho, is moderating two panel discussions at LocWorld. The first session, “What’s On the Mind of an Enterprise TMS Buyer?,” takes place Thursday, October 15 at 2:45 PM with panelists Tim Brandall from Netflix, Inger Jurajda from National Instruments and Julien Mira from Cisco. Tuyen’s second panel, “Dynamic Website Content: Is it Possible to Keep Multiple Multilanguage Sites in Sync?,” takes place Friday, October 16 at 10:00 AM and features Rick Redondo from Marketo and Scott Yancey from Cloudwords.

Welocalize’s Leslie Yewell will join Marie Hanabusa from Blackboard to deliver a joint presentation, “Reimagining Localization — It’s All about the User,” on Friday, October 16 at 2:15 PM.

The Welocalize team will meet with industry colleagues and localization buyers at exhibit #203, sharing insights and perspectives on a wide range of trending subjects including globalization, managed services, websites, apps, testing, transcreation and language automation solutions.

“Welocalize plays an important role in this year’s Localization World event in Silicon Valley,” said Smith Yewell, CEO at Welocalize.  “We will be generating thought-provoking discussions around topics that are going to change our industry, like predictive analytics, the Internet of Things and personalization of the customer experience. We will also be introducing our latest leadership team member, Derek McCann, VP of the Western Region, North America at Welocalize. Prior to joining us, Derek spent 23 years running some of the largest localization program in the world at Microsoft.”

LOCLEADERS FORUM SILICON VALLEY 2015Prior to Localization World, Welocalize will host their exclusive client event, LocLeaders Forum 2015 Silicon Valley: Game Changers, taking place at the Levi’s Stadium in Santa Clara on Wednesday, October 14. This premier event provides a peer collaboration forum for global brands and localization leaders to discuss strategies, economics and innovative approaches to global market demands for localization and culturally-adapted communications. For additional information, visit http://web.welocalize.com/LocLeaders-SiliconValley2015_Game_Changers.html.

For more information on LocWorld29 Silicon Valley visit http://locworld.com.

About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 157 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With more than 600 employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Italy, Japan and China.

Welocalize Discusses Innovation and the Future of Localization at 2015 TAUS Events in North America

Frederick, Maryland – October 1, 2015– Welocalize, global leader in innovative translation and localization solutions, will lead industry discussions at the TAUS Roundtable taking place in Washington DC, October 6, and the TAUS Annual Conference 2015, in San Jose, October 12-13.

“We’re delighted to welcome senior members of the Welocalize leadership team to the TAUS Roundtable in Washington and the TAUS Annual Conference in Silicon Valley,” said Jaap van der Meer, director and founder of TAUS. “The success of TAUS events are based on insights and input from buyers of language services and expert contributions from key global players in the translation and localization industry, like Welocalize. At this year’s TAUS events in North America, we are looking at how we can harness translation data and use innovative technology to predict future workflows, as well as discussing other key TAUS topics like MT, quality and the latest innovations, including the TAUS Quality Dashboard.”

At the TAUS Roundtable in Washington DC, Welocalize CEO and TAUS Advisory Board Member Smith Yewell will present “How to Predict the Future,” where he will outline new ways of using data and predictive analytics for rethinking how localization programs are implemented, quantified and justified today.

“The future of our industry lies in the ability to align localization programs to measurable business outcomes, which we can achieve by using big data and translation automation technology to predict and quantify results,” said Smith Yewell, Welocalize CEO. “We will be sharing our experience and findings at the upcoming TAUS events to help shape the future of localization.”

Olga Beregovaya, VP of Technology Solutions at Welocalize, will be moderating “Let Google and Microsoft Run with It: The Many Uses of MT,” at the TAUS Annual Conference 2015 in Silicon Valley, October 12-13. Her panel session focuses on how machine translation opens up many new markets and brings content to a wider global audience.

Welocalize’s VP of Software Development, Doug Knoll, will also be contributing to industry discussions at the TAUS Annual Conference as a panelist for “Datafication of Translation.”

Olga Beregovaya will be presenting Welocalize StyleScorer at the TAUS Insider Innovation Contest. StyleScorer is an innovative technology, part of the Welocalize weMT suite of language automation tools that provides linguistic style analysis to help streamline translation review software.

As part of the TAUS Annual Conference, Smith Yewell will be demonstrating his musical talents as a member of the TAUS HAUS Band, performing at the TAUS Rock ‘n Roll Dinner, taking place on Monday, October 12 at 6:30PM at The Continental Bar in San Jose.

For more information about TAUS Roundtable visit: https://events.taus.net/events/conferences/taus-roundtable-washington-dc.

For more information about the TAUS Annual Conference visit: https://events.taus.net/events/conferences/taus-annual-conference-2015.

taus_member_mark_on_whiteAbout TAUS – TAUS is a resource center for the global language and translation industries. Our mission is to enable better translation through innovation and automation. We envision translation as a standard feature, a utility, similar to the internet, electricity and water. Translation available in all languages to all people in the world will push the evolution of human civilization to a much higher level of understanding, education and discovery. We support all translation operators – translation buyers, language service providers, individual translators and government agencies – with a comprehensive suite of online services, software and knowledge that help them to grow and innovate their business. We extend the reach and growth of the translation industry through our execution with sharing translation data and quality evaluation metrics. For more information about TAUS, please visit: https://www.taus.net.

About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 157 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With more than 600 employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Italy, Japan and China. www.welocalize.com

Welocalize Sponsors Fundraiser for The Aslan Project

Frederick, Maryland – September 14, 2015 – Welocalize, global leader in innovative translation and localization solutions, is proud to sponsor the upcoming charity event that celebrates The Aslan’s Project’s transformative work to improve access to pediatric cancer care in low-income countries. This special evening event is taking place on Thursday, September 17, 2015, at Jones Day in Washington, DC.

The Aslan Project is dedicated to reducing the disparity between the high number of children that survive cancer in the United States compared to much lower survival rates in more impoverished regions around the globe. The Aslan Project has built a program to improve pediatric cancer treatment and care in Ethiopia, developing a model that can be applied throughout the developing world.

Welocalize CEO Smith Yewell is on the Board of Directors at The Aslan Project, a non-profit charity organization. Welocalize has made a charitable contribution to support this upcoming event.

“By supporting the Aslan Project, Welocalize is able to help kids and adolescents with cancer in low-income countries like Ethiopia receive the diagnosis, treatment and care they need, including housing, nutritional and psycho-social support, to patients and their families,” said Smith Yewell, Welocalize CEO and member of the Board of Directors at the Aslan Project. “This special evening event will help raise awareness and funds needed to drive the work of this incredible organization.”

The evening event starts at 6:00 PM EDT with cocktails, hors d’oeuvres and a silent auction. There is a program presentation at 7:15 PM detailing the extensive work of The Aslan Project followed by a paddle call to help raise money for the charity. To find out more information about The Aslan Project, visit www.aslanproject.org.

The Aslan ProjectAbout The Aslan Project – Inspired by a young cancer patient from Ethiopia, Temesgen Gamacho, The Aslan Project was founded by a group of doctors, nurses, and family members of children with cancer who believe passionately that no matter where they are born, all children deserve a chance at surviving cancer. Our work is driven by the core belief that sustainable improvements in pediatric and adolescent cancer care in developing countries are possible by establishing and empowering a broad network of local stakeholders to become champions of change.

About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 157 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With more than 600 employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Italy, Japan and China. www.welocalize.com

Media Contacts:

US: Jamie Glass at Jamie.glass@welocalize.com

Europe/Asia: Louise Law at louise.law@welocalize.com

Getting to Know Welocalize CEO Smith Yewell

A 10 Minute Interview with Smith Yewell, Welocalize CEO and Co-Founder

As part of our Getting to Know Welocalize blog series, Smith provides a candid interview with Welocalize Communications Manager Louise Law. Here are his words.

You founded Welocalize in 1997, what inspired you to set up the company?

During my time in the U.S. Army, I was stationed in Germany.  I was fortunate to be able to travel all around Europe.  It is not until you live outside the United States that you can appreciate that the whole world does not speak English.  This is how the idea for Welocalize started.  I also really enjoy learning about different cultures and working with people from around the world.  It makes life really interesting.

You have acquired quite a few companies over the past decade to build the Welocalize Group. What is key to a successful acquisition?

Shared values is the key. From that base, trust can be built. And from there, we have been fortunate to retain so many great people from the acquired companies.  Welocalize is a story of extraordinary people from 14 companies all over the world.

Describe your management style.

I have always believed that good management is about the ability to organize and inspire people in a collaborative way to achieve what they believed might not be possible.  We are here to create something really special.  When people say it can’t be done, we do it.

Can you share your vision of what Welocalize should achieve in the next five years?

My vision is to fully realize our personal and company potential, creating an insanely great company: the most-well respected, revered and trusted brand in the industry.

What can’t you live without?

Family.

Is there a particular role model who inspires you?

I think there are two types of people: those who accomplish really special things and those who sit around wondering how the other person did it.  The former inspires me.

How many languages can you speak?

1.25

What advice would you give your 18-year-old self?

Enjoy it!

What’s the worst bit about being Welocalize CEO?

We have had some hard times over the years during economic downturns and had to cut staff.  That has always been the absolute worst part.

And the best?

Nothing better than seeing folks having fun at their full potential.

Is there a book that has particularly shaped your way of thinking?

Many years ago, Chris Grebisz (Welocalize EVP and General Manager for North America) recommended a book called Endurance, by Alfred Lansing about Shackleton’s voyage to the Antarctic.  It’s a great read. It is a testament to extraordinary leadership against all odds.  Try it out.

Why do you think Welocalize can beat the competition and be the best LSP in the world?

I am convinced that our people have more potential than anyone else out there.  Fully realizing that potential is why I am here.

Welocalize supports a lot of charities, in and out of the localization industry. What drives the Welocalize corporate philanthropy?

Community is a big part of our cultural values.  We care about each other, and we care about the broader communities where we live and work.  We give back because that is the right thing to do.

 

MORE GETTING TO KNOW WELOCALIZE

The Getting to Know Welocalize blog series highlights our team members around the globe and the work they do for our valued clients.  In their words, it gives you a look into how Welocalize’s diversity, culture, and expertise empower us in doing things differently. You can view all here Getting to Know Welocalize posts here: http://web.welocalize.com/Getting-To-Know-Welocalize.html

Getting to Know Welocalize CEO Smith Yewell http://www.welocalize.com/getting-to-know-welocalize-ceo-smith-yewell

Getting to Know Welocalize in Germany – Day in the Life of Antje Hecker, Production Business Director at Welocalize in Germany http://www.welocalize.com/getting-to-know-welocalize-in-germany/

Getting to Know Welocalize and Agostini Associati – Day in the Life of Guido Panini, Sales and Marketing Manager at Agostini Associati, a Welocalize Company http://www.welocalize.com/getting-to-know-welocalize-and-agostini-associati/

Getting to Know Welocalize Quality and Training -A Day in the Life of Liz Thomas, Senior Director of Quality and Training at Welocalize http://www.welocalize.com/getting-to-know-welocalize-quality-and-training/

Getting to Know Welocalize in the United Kingdom – A Day in the Life of Joanna Hasan, Enterprise Program Manager http://www.welocalize.com/getting-to-know-welocalize-in-the-united-kingdom/

Getting to Know Welocalize Marketing http://www.welocalize.com/getting-to-know-welocalize-marketing/

Getting to Know Welocalize Business Development Europe – A Day in the Life of Steve Maule, Welocalize Business Development Director in Europe http://www.welocalize.com/getting-to-know-welocalize-business-development-europe/

Getting to Know Welocalize Interns by Louise Donkor, Welocalize Global Marketing and Sales Support http://www.welocalize.com/getting-to-know-welocalize-interns/

Getting to Know Welocalize Business Development in North America – A Day in the Life of Monique Nguyen http://www.welocalize.com/getting-to-know-welocalize-business-development-in-north-america/

Getting to Know Welocalize in China –An Interview with Alex Matusescu, Director of Operations http://www.welocalize.com/getting-to-know-welocalize-in-china/

Getting to Know Welocalize in Japan -Interview with Kohta Shibayama, Senior Project Manager in Tokyo http://www.welocalize.com/getting-to-know-welocalize-in-japan/

Getting to Know Welocalize Development -Interview with Doug Knoll, VP of Software Development at Welocalize http://www.welocalize.com/getting-to-know-welocalize-development/

Getting to Know Park IP Translations Operations – A Day in the Life of Nicole Sheehan, Regional Director of Operations at Park IP Translations, a Welocalize Company http://parkip.com/getting-to-know-park-ip-translations-operations/

Getting to Know Park IP Translations http://parkip.com/getting-to-know-park-ip-translations/

Getting to Know Welocalize – Ten Interesting Facts You May NOT Know About Welocalize http://www.welocalize.com/getting-to-know-welocalize/

Getting to Know Welocalize Staffing – A Day in the Life of Brecht Buchheister http://www.welocalize.com/getting-to-know-welocalize-staffing/

Welocalize Sponsors Localization World 2015 in Berlin

Frederick, Maryland – May 28, 2015 – Welocalize, global leader in innovative translation and localization solutions, is proud to sponsor and exhibit at the Localization World 2015 conference taking place at the Maritim Hotel in Berlin, Germany on June 3-5.

Welocalize team members and industry experts including Smith Yewell, Welocalize CEO and co-founder, will be taking part in a number of conference sessions at LocWorld28 and meeting at exhibition booth #36 with an expected 500 global business executives from 45 countries.

In recognition of the large gathering of localization leaders and global brand organizations from around the world, Welocalize will also host their semi-annual event, LocLeaders Berlin 2015 on June 3.  This year’s exclusive event, “Elevate Results,” will focus on peer-to-peer conversations about elevating engagement, awareness, and influence.

“Welocalize is excited to be leading conversations and participating in discussions on localization hot topics at Localization World 2015 in Berlin including the Internet of Things, translation automation, quality, language technology and how localization professionals can build a sphere of influence, raising the awareness and profile of localization within a global organization,” said Jamie Glass, VP of global marketing at Welocalize.

The following details Welocalize participation in sessions at Localization World 2015:

  • Welocalize Senior Solutions Architect Vincent Swan will host “GlobalSight Boot Camp” on Wednesday, June 3. He will provide an update on features and functionality in the new version release of GlobalSight 8.6, the popular open-source translation management system.
  • Welocalize Senior Business Director Antoine Rey will be a featured panelist in the discussion “The Internet of Things,” detailing the impact of connected products on the localization industry, taking place Thursday, June 4.
  • Welocalize’s Steve Maule will join Karen Loughrey from Optimizely to deliver a joint presentation, “Structuring Localization at a Tech Start-up,” on Friday, June 5. In this presentation, Optimizely and Welocalize will discuss the key challenges that start-ups face along the road to building localization in a fast growth environment.

LocWorldLogoTaglineSmWEBLocalization World 2015 Berlin is produced by MultiLingual Computing, Inc., and The Localization Institute. Speakers at LocWorld28 include representatives from Adobe Systems, Canon, eBay, Facebook, Intel, Microsoft, PayPal, Salesforce, SAP, and other prominent multinational companies.  For more information, visit www.localizationworld.com.

To learn more about the exclusive event Welocalize LocLeaders Forum Berlin: Elevate Results visit http://bit.ly/LocLeadersBerlin.

About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 157 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With more than 600 employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Italy, Japan and China. www.welocalize.com

Media Contacts:
US: Jamie Glass
Jamie.glass@welocalize.com
Europe/Asia: Louise Law
louise.law@welocalize.com

A Case for Geo Champions

ThinkstockPhotos-461940211Welocalize recently hosted a conversation with localization leaders in Boston, Massachusetts focused on the topic of Geo Champions.  Smith Yewell, CEO and Co-Founder of Welocalize facilitated the discussion, with our featured guest Nancy Anderson, Senior Director of Globalization at EMC Corporation.

The event took place at Café ArtScience in Cambridge, which provided the perfect setting for an engaging dialogue with industry leaders from some of Boston’s top global organizations.

What are Geo Champions?  EMC has defined the role as an in-market localization team member who works directly with the local field and leadership to define and deliver language programs.

EMC set up the Geo Champion role nearly a decade ago and it is constantly evolving.  When the role was first introduced, they primarily focused on localization of marketing content and campaigns.  They have grown the role to localization and internationalization of products, including software and documentation.

In order to prove the concept, the first EMC Geo Champions were contractors. Once the program gained traction and demonstrated tangible results, the contractors were moved to full-time employees.  Nancy noted that FTEs are preferred, as they have a vested interest in the long-term success of the role and the localization requirements within each geographic region.

What is the profile of a Geo Champion?  Nancy explained that the original contractors started primarily as local reviewers.  As they gained experience and trust in their local markets, they moved to program managers.  She stated that the role requires more than a linguist background.  They must be an effective communicator that can have business and strategic discussions with local leadership.

One of the primary benefits of a Geo Champion is the ability to build efficacy of the localization program.  They are also very valuable in creating long-term relationships with the key stakeholders, providing visibility as to the value of a language services.  Geo Champions often work with the key regional leadership to define business and program requirements.

Nancy also mentioned in the discussion that once Geo Champions were implemented, most of the conversations about localization moved away from quality.  Working closely with the field and management, they are able to build trust and confidence in the programs, as well as act as the local subject matter expert.  This has helped the globalization team members deliver results based on defined expectations.

EMC has advocated three distinct differences in their globalization program that are attributable to the implementation of Geo Champions:

  1. Better service for a language. Geo Champions are in constant dialogue with local stakeholders. They use direct feedback by working as the local language subject matter expert. Quality naturally improves by working directly with the service requestor. This has reduced the number of service errors because requirements are defined at the local level with mutually-agreed upon expectations and standards.
  2. Relations built on trust. There is greater confidence from the field sales organization, as they are working with the Geo Champion to define specific market requirements for language services in correlation to revenue-generating activities. EMC also introduces the role of localization with new employees, to immediately build a relationship and provide an understanding of the role of localization in the overall business. Collaboration and teamwork with local representation builds trust, as the localization team has a visible vested interest in their local market success.
  3. Measuring success by impact. Working in the market, Geo Champions can demonstrate the impact to the business with the local language support associated to in-country specific requirements. This includes using key market indicators, including market satisfaction feedback loops and tracking usage of content consumption.

An additional benefit to the Geo Champion program has been discussions and expectations around or related to quality.  By working locally, the champions are able to help define the best quality standards based on project requirements.  This supports EMCs tiered quality guidelines, as well as led to market implementations of services and new technologies including machine translation and automation.

“We were able to move to programs that provided the right quality at the right time,” said Nancy.  “It created a very healthy dialogue and less focus on single typos and linguistic issues.  We now talk about what is acceptable in market and what do we want to achieve with specific request for services.”

Overall, the Geo Champion has dramatically improved engagement at the local language level, which has led to growth in volume of service requests and proven impact to the global business.

Jamie Glass, VP Global Marketing at Welocalize

Jamie.Glass@welocalize.com
Welocalize LocLeaders Local events are designed to bring industry experts and colleagues together to discuss current issues, trends and share best practices.  For information about upcoming events, go to http://www.welocalize.com/events or drop us a line marketing@welocalize.com to find how you can participate in our exclusive LocLeaders events.

Nancy Anderson, who is Senior Director of Globalization at EMC Corporation, is responsible for delivering content in multiple languages to a dispersed global organization. Her team manages technical enablement and localization of EMC’s products for a global audience, including field sales content, training, marketing materials and campaigns and other content that supports EMC’s global business requirements.

Welocalize CEO Receives 2015 Maryland International Business Leadership Award

Smith Yewell, CEO at Welocalize and Larry Hogan, Governor of Maryland

Smith Yewell, CEO at Welocalize and Larry Hogan, Governor of Maryland

Frederick, Maryland – March 19, 2015 – Smith Yewell, CEO of Welocalize, is a recipient of the World Trade Center Institute’s (WTCI) 2015 Maryland International Business Leadership Award. It was presented on March 12 during a ceremony with 300 high-level business leaders, including Maryland Governor Larry Hogan, at Baltimore’s American Visionary Arts Museum.

The annual Maryland International Business Leadership Awards celebrates vision, international success and excellence in leadership for the winning companies and State of Maryland. Welocalize is a global leader in innovative translation and localization solutions with corporate headquarters located in Frederick, Maryland, where Smith Yewell founded the company in 1997 with 12 employees and one office. Today, the company has more than 600 employees and 13 global offices in the United States, United Kingdom, Ireland, Germany, Italy, China and Japan.

The winners of the 2015 Maryland International Leadership Awards are Smith Yewell, CEO at Welocalize; Captain Eric Nielsen, president of The Association of Maryland Pilots; Scott Delaney, CEO at Jubilant Cadista Pharmaceuticals Inc.; Jenny Regan, CEO of Key Tech; Stephanie Hill, VP & general manager of IS&GS Civil at Lockheed Martin; Manish Kothari, president at Sheladia Associates, Inc.; and Wade Watson, VP operations at Volvo Group.

“I am deeply honored to be recognized by the World Trade Center Institute and to receive the prestigious Maryland International Business Leadership Award,” said Smith Yewell, co-founder and CEO at Welocalize. “I view this as a reflection of all the hard-working Welocalize team members around the world who strive every day to exceed our client’s expectations and deliver pioneering translation and localization solutions.”

For more information about WTCI and the Maryland International Leadership Awards, visit https://www.wtci.org/leadership2015.

About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 157 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. www.welocalize.com

About WTCI – Established in 1989, the World Trade Center Institute (WTCI) operates as a private, non-profit membership organization financed jointly by area businesses and the State of Maryland. It is the largest international business network of its kind in the Mid-Atlantic region and has served more than 18,000 clients. In addition, WTCI acts as the World Bank Group’s Private Sector Liaison Office for the region, enabling local firms to access opportunities in developing counties. Each year WTCI welcomes more than 700 foreign visitors through its Professional Exchanges Program, 1,500 regional business leaders to its events, and serves thousands of members through its network connections and business services. www.wtci.org

Welocalize Discusses Quality, Innovation and Strategy at 2014 TAUS Events in Dublin

taus_member_mark_on_whiteFrederick, Maryland – May 28, 2014 – Welocalize, global leader in innovative translation and localization solutions, will share industry insight and expertise at TAUS Industry Leaders Forum and TAUS Quality Evaluation (QE) Summit taking place in Dublin, June 2-4, 2014.

Esteemed members of Welocalize leadership team will participate in panel discussions related to industry challenges, opportunities and innovative strategies at the TAUS Industry Leaders Forum, June 2-3 at the Clontarf Hotel in Dublin.  Welocalize CEO and TAUS Advisory Board Member, Smith Yewell, is a featured panelist for “Translation Quality: It’s Time That We Agree” and Olga Beregovaya will engage as a panelist on the topic of “Enterprise Language Strategy.”

The TAUS Industry Leaders Forum is an opportunity to collaborate with business leaders from global corporations and industry experts who are committed to innovation and advancing language services and technology.

Welocalize’s Olga Beregovaya and Lena Marg will deliver a joint presentation which focuses on quality related to user-generated content (UGC) at the annual TAUS Quality Evaluation (QE) Summit, on Wednesday, June 4. The presentation, “Getting the Right UGC Quality: Professional or Crowd, Human or Machine” takes place at 10:15am on Wednesday, June 4 at the Conference Centre Dublin. The summit is hosted by the 2014 Localization World conference. Lena Marg will also chair the breakout session “Crowdsourcing” taking place later the same day.

“The old static quality standards are now definitely giving way to understanding that the very notion of the translation quality has become more of a moving target with multiple variables at play,” said Olga Beregovaya, VP of language tools and automation at Welocalize. “In our presentation at the summit, we will discuss quality, specifically in the context of user-generated content. Translating UGC is now an integral part of any global communications strategy and traditional quality requirements for translated UGC are less relevant. It is all about impact.”

The TAUS QE Summit is a full day of presentations and breakout discussions centered on topics including quality estimation, crowdsourcing, readability and usability evaluation and sampling of quality evaluations.

For more information about TAUS, visit www.taus.net and to find out more about Localization World 2014 Dublin, visit www.localizationworld.com.  Welocalizatio is a sponsor of Localization World 2014 Dublin and will be exhibiting at the event June 4-6. Event details and participation of key executives from Welocalize are detailed here.

About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 125 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China.

The press release is available at http://www.marketwired.com/press-release/Welocalize-Discusses-Quality-Innovation-and-Strategy-at-2014-TAUS-Events-in-Dublin-1914736.htm

Welocalize Sponsors GALA 2014 in Istanbul

Frederick, Maryland – March 18, 2014 – Welocalize, a global leader in translation and localization services, is proud to be a sponsor of the annual Globalization and Localization Association (GALA) Language of Business conference, taking place in Istanbul, Turkey, March 23-26.

GALA is the world’s largest trade association for the language industry and its’ worldwide events play an important role in influencing and shaping the translation and localization industry. Welocalize has been a member of GALA for more than eight years and is an enthusiastic supporter of all GALA programs and activities. GALA conferences bring together global leaders in the industry to discuss technologies, best practices and industry standards.

“We are proud to sponsor GALA 2014 in Istanbul,” said Smith Yewell, Welocalize CEO. “GALA is an independent, non-biased platform and voice for the localization industry. It is crucial our industry has associations like GALA, who provide think-tanks where language service providers can contribute and ultimately help businesses and brands succeed globally.”

Welocalize also supports GALA by sharing insights. Smith Yewell, Welocalize CEO, outlined the three biggest factors in the localization industry today and how they represent the need in the localization industry to continue to push towards adding greater value to global businesses in the latest issue of GALA’s newsletter, GALAxy. Click here to read Smith’s article.

“GALA conferences are important forums to learn, collaborate and share innovative approaches in the evolving localization and translation industry,” said Jamie Glass, senior director of global marketing at Welocalize. “We are excited to participate as a sponsor and as attendees of GALA 2014 Istanbul, where we plan to connect with clients, vendors and our fellow language service provider colleagues.”

About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 125 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. http://www.welocalize.com

LocLeaders Offers Valuable Insight

We recently held another LocLeaders forum event. This time the location was Silicon Valley, alongside the Localization World Silicon Valley conference.

The Welocalize LocLeaders event series are gaining a strong following and great reputation, swiftly becoming recognized as being one of the key forums for localization leaders from global brands to convene and discuss ideas and challenges.

This LocLeaders event featured a panel of industry leaders that I put together to continue our evolving discussion on Time, Cost and Quality.  I created a video to kick-off the event and spark the discussion.  You can watch it here.
LocLeaders 2013 Forum

Alison Toon from Hewlett Packard, Wayne Bourland from Dell and Tim Young from Cisco explored changing trends and driving change in localization.

We know there are more words flowing through the translation process, often in smaller chunks and with greater complexity.  We know video is a rapidly developing content type that is complex to translate, and we know that user-generated content (UGC) requires solutions that can scale at a lower cost point. Many global brands are asking the same question – what IMPACT will this translation have on my business objectives and ROI expectations?

As I wrote in my last blog, these questions are prompting a re-evaluation of traditional translation workflows along with time, cost and quality expectations. I’d like to share a few things with you:

  • (Surprisingly) The process of defining time, cost and quality expectations in a Service Level Agreement is not always completed.  This is a required first step.
  • More clients are asking for transparency and access to our “translation experts”.  For mission critical, brand-related content, this helps to avoid misunderstandings.
  • A combination of improved time-zone coverage and interoperable technology is required to create a tighter team of client staff, vendor staff and translators.  Welocalize along with various industry groups (such as TAUS) is working to drive interoperability, but I would like to see it move faster.
  • Machine translation (MT) has greatly improved, but efforts to train translation post-editors have not kept pace with technology advancement.  Welocalize is now running on going post-editing training opportunities across our supply chain of translators.
  • Pricing options for different quality requirements: Welocalize is actively piloting new models in this area.

In summary, it was another great LocLeaders, but I feel we need to move on these challenges even faster.  Here is one of my favorite quotes on the need to move quickly:

Every day in Africa a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up. It knows that it must outrun the slowest gazelle or it will starve to death.
It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better be running.

Abe Gubegna, Ethiopia, circa 1974.

Thank you to all of our LocLeaders participants.

Smith

Visit http://www.welocalize.com/events/locleaders-silicon-valley-2013/ for a full LocLeaders Forum Silicon Valley wrap-up.  

Welocalize Ranked 2nd Fastest Growing Language Service Provider

Common Sense Advisory report recognizes Welocalize as having one of the highest sustained revenue increases from 2010 to 2012

June 26, 2013 — Welocalize announced today its official ranking as one of the world’s fastest growing language service providers (LSP). Released June 24 by the market research firm, Common Sense Advisory, the report titled “The Fastest Growing LSPs,” put Welocalize at number two. From 2010 – 2012, Welocalize enjoyed an average three-year growth rate of 179.58% and a compound annual growth rate (CAGR) of 40.88%.

“Like a healthy teenager, we are growing fast. The world economy has had a tough few years, so to be the second fastest growing LSP is great news for our staff, our clients, our partners and the localization industry,” said Smith Yewell, CEO of Welocalize. “The direction Welocalize is moving in is UP!”

This report looked at 186 LSPs, with earnings ranging from $1 million to $147 million in 2012. The firms represented a broad range of revenue, capability and geography. For this analysis, Common Sense Advisory analysts ignored everything but revenue growth. All that mattered was how much they grew, whether organically or by acquisition.

The report recognized that growth matters.  Year-over-year and sustained growth are indicators of an LSPs performance and business health.

For more information please visit www.commonsenseadvisory.com

About Welocalize:

Welocalize offers integrated translation services and products to support the need for on-demand translation. We provide globalization consulting, translation, localization, testing solutions, and enterprise translation management tools that are optimized to be able to deliver on-demand translation in over 120 languages. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China.

Welocalize Media Contact:

Louise Law: louise.law@welocalize.com

About Common Sense Advisory

Common Sense Advisory is an independent market research company specializing in translation, localization, interpreting, globalization, and internationalization analysis and consulting. www.commonsenseadvisory.com.

has anyone seen rip van winkle?

One fine autumn day in New York’s Catskill Mountains Rip Van Winkle shared in what was a bit too much liquor. It was offered in a seemingly innocuous way by a group of silent, bearded men playing nine-pins in a hollow along the mountain path. Making himself comfortable under a broad shade tree Rip soon dozed off. When he awoke after what seemed like a short nap – his beard had grown below his knees and the world had completely changed.

Have you seen any similar long-bearded, Rip Van Winkle types wandering the floors of Localization World? I could swear I saw him quietly manning a vendor booth or two with a neglected gaze!

Yes, it would not be too hard to wake up one day in this industry and see that the standard practices of the past no longer applied to the work of the day. For just as in the Rip Van Winkle parable, what has fundamentally changed in our industry is time itself.

Where has the time gone? Oh to pine for the days of localization projects measured in months, but anything measured in months now seems as outdated as Y2K. Regardless of location, language or culture – we expect everything from basic information to entertainment “now”.

Any content, any language, any device, anywhere in the world instantly is the rule of the day. There is enormous pressure on the “Clients” in our industry to compete at this level globally, however many historical, cumbersome and walled-garden “Vendor” offerings are simply not up to the task. There has been ample discussion on the topic, but who is really doing something differently? Well here is a Welocalize example of something very different.

In a recent three-month period for one of our clients Welocalize delivered:

· Over 19 million translated words

· Over 36,000 projects

· Average project size of approximately 500 words

· Average project duration of 48 hours

· Average quality score of 98%

This is continuous localization or what some call “on-demand translation” at its most challenging. Delivering small chunks of 500 words or less at large scale, high speed and high quality requires a new way of thinking in our industry. There has been a lot of discussion across our industry about “translation in the cloud”, “crowdsourcing” and “agile localization”. These are valid concepts but in and among themselves only buzzwords. Looking at the challenge from a broader perspective what is needed is a holistic supply solution that can deliver at scale through open collaboration and extensible automation. Clients, language service providers and translators must all be able to connect seamlessly and automate three key business processes:

1. Project accounting

2. Project management

3. Workflow creation and management

A “walled garden” approach does not address this challenge effectively. This is our philosophy at Welocalize – doing things differently leads to something extraordinary – and it is my vision to revolutionize the industry around innovations that support continuous localization or “on-demand translation”.

This is an open call for those in the industry who share the same vision to join Welocalize in open collaboration to re-shape the way translation services are performed and delivered across our supply chain. We are actively connecting MT tools, CAT tools and TMS tools to create an innovative and automated supply chain. Give us a call if you would like to participate.

 

welocalize ranked number 406 fastest growing company in north america on deloitte’s 2012 technology fast 500™

Frederick, MD USA – November 14th, 2012 Welocalize today announced that it ranked number 406 on Technology Fast 500™, Deloitte’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2006 – 2011. Welocalize grew 181% during this period.

Welocalize’s CEO, Smith Yewell commented on the ranking. “Welocalize did it again. Only this year, we did it better – our revenue growth is higher and we’ve moved up 32 places from last year’s ranking. As always, credit due to our hard-working and focused, global workforce. It’s still a tough economic climate out there and we know our localization and translation services have to be delivered as efficiently as possible to meet the ever-growing needs of our clients,” said Smith Yewell. “Our focus on Operational Excellence to drive out waste and add value is creating impact in the industry and delighting our clients.”

“We are proud to honor the 2012 Technology Fast 500™ companies, and commend them for their outstanding growth,” said Eric Openshaw, vice chairman, Deloitte LLP and US technology, media and telecommunications (TMT) leader. “These ground-breaking companies have outpaced their competition and are reinventing the way we do business today.”

Welocalize previously ranked 438 in 2011 – The Company has received the Technology Fast 500™ award for the past 12 years

About Deloitte’s 2012 Technology Fast 500

Technology Fast 500, conducted by Deloitte & Touche LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2007 to 2011.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years, and be headquartered within North America.

About Welocalize

Welocalize offers integrated translation services and products to support the need for on-demand translation. We provide globalization consulting, translation, localization, testing solutions, and enterprise translation management tools that are optimized to be able to deliver on-demand translation in over 120 languages. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. Please visit www.welocalize.com for more information.

 

welocalize continues to lead open

Welocalize has been championing open collaboration for many years now. We feel that interoperability across the translation supply chain is key to gaining efficiency and predictable scalability. Translation word rates have reached their lower limits putting even more pressure on reducing total cost through automation of logistics and administration across the supply chain. Here are some of the things we have been working on lately.

Translation Services API in collaboration with TAUS: We need to be able to do more than pass common files across the supply chain. We need to be able to directly connect different translation support systems and tools. Most interoperability efforts for translation processes have focused on file formats. This made sense when systems were not interdependent. In today’s environment, where services are increasingly hosted in the cloud, web APIs offer the ability to simplify the process while allowing a complex task to be broken down into several small and simple requests.

Collaboration on the open source OmegaT translation memory tool: We have been developing the OmegaT tool to run MT productivity tests for several of our key accounts. Our objective is to develop additional functionality as a MT productivity evaluation tool and a platform to gather other MT metrics (confidence scoring, automation scores, MT vs. fuzzy matches, error type analysis and correction submission). We are also working on integrating the OmegaT editing tool as a translation/post-editing workbench connected to GlobalSight.

LocLeaders Forum: we have been hosting LocLeaders Forums with our clients and vendors for several years now, and they have proved to be very worthwhile for all attending. Our next Forum is October 17th in Seattle. Please join us!

 

Smith

 

welocalize celebrates 8th year on Inc.500|5000

Ranks No.3243 on the 2012 Inc. 500|5000 List 

Frederick, MD USA – August 17th, 2012 Inc. magazine today ranked Welocalize No.3243 on its distinguished list of fastest-growing companies in the country. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Unified Payments tops this year’s list. Welocalize joins Yelp, yogurt maker Chobani, Giftcards.com, KIND and famed hatmaker Tilly’s, among other prominent brands featured on this year’s list.

“I’m so proud of our team,” said Welocalize CEO Smith Yewell. “To be able to rank on the Inc.500|5000 list for eight straight years is quite an accomplishment. It’s been a pleasure to work with such outstanding individuals, clients, and partners.”

In a stagnant economic environment, median growth rate of 2012 Inc.500|5000 companies remains an impressive 97 percent. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/5000.

“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” says Inc. Editor Eric Schurenberg.

Welocalize Media Contacts:

US: Lindsey Sherman, Lindsey.Sherman@welocalize.com

Tel: +301-668-0330

Europe/Asia: Lousie Law, Lousie.Law@welocalize.com

Tel: +44(0)1829-730050

Methodology

The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com. 

About the Inc. 500|5000 Conference

Each year, Inc. and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars—the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. community, both a new class of Inc. 500|5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us October 3–5, 2011, at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona. For more information about the 2012 Inc. 500|5000 Conference & Awards Ceremony and to register, visit www.inc500conference.com or call 866-901-3205.

About Welocalize

Welocalize offers integrated translation services and products to support the need for on-demand translation. We provide globalization consulting, translation, localization, testing solutions, and enterprise translation management tools that are optimized to be able to deliver on-demand translation in over 120 languages. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. Please visit www.welocalize.com for more information.

welocalize celebrates 8th year on Inc.500|5000

Ranks No.3243 on the 2012 Inc. 500|5000 List 

Frederick, MD USA – August 17th, 2012 Inc. magazine today ranked Welocalize No.3243 on its distinguished list of fastest-growing companies in the country. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Unified Payments tops this year’s list. Welocalize joins Yelp, yogurt maker Chobani, Giftcards.com, KIND and famed hatmaker Tilly’s, among other prominent brands featured on this year’s list.

“I’m so proud of our team,” said Welocalize CEO Smith Yewell. “To be able to rank on the Inc.500|5000 list for eight straight years is quite an accomplishment. It’s been a pleasure to work with such outstanding individuals, clients, and partners.”

In a stagnant economic environment, median growth rate of 2012 Inc.500|5000 companies remains an impressive 97 percent. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/5000.

“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” says Inc. Editor Eric Schurenberg.

Welocalize Media Contacts:

US: Lindsey Sherman, Lindsey.Sherman@welocalize.com

Tel: +301-668-0330

Europe/Asia: Lousie Law, Lousie.Law@welocalize.com

Tel: +44(0)1829-730050

Methodology

The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com. 

About the Inc. 500|5000 Conference

Each year, Inc. and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars—the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. community, both a new class of Inc. 500|5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us October 3–5, 2011, at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona. For more information about the 2012 Inc. 500|5000 Conference & Awards Ceremony and to register, visit www.inc500conference.com or call 866-901-3205.

About Welocalize

Welocalize offers integrated translation services and products to support the need for on-demand translation. We provide globalization consulting, translation, localization, testing solutions, and enterprise translation management tools that are optimized to be able to deliver on-demand translation in over 120 languages. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. Please visit www.welocalize.com for more information.