10 Reasons Why Welocalize LocLeaders Forums are so Popular

As we gear up for a busy events season in the globalization and localization industry, many global business leaders will be assessing the right conferences to attend, juggling work commitments and managing travel budgets. Each year, Welocalize holds a number of exclusive LocLeaders Forums, which take place all over the world and welcome global brand localization professionals who are faced with the constant challenge of reaching new audiences and emerging markets.

The objective for all Welocalize LocLeaders Forums is to facilitate open discussion in a trusted environment with credible resources to share experiences about their global journeys.

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Some of our clients and industry colleagues choose LocLeaders Forums over other events, preferring the more intimate and less formal structure that is designed for open discussion and interaction. Many attendees even say attending a LocLeaders Forum have a therapeutic quality, often coming away from an event feeling better connected and energized with fresh, innovative ideas.

We think our LocLeaders events are awesome but it’s best if we share what 10 of our clients, past attendees and panelists have to say:

 “Welocalize LocLeaders is a great forum to share localization experiences in a focused environment. While the panels are great to get started on specific topics, what was the most interesting to me were the open conversations with the participants.” Stéphanie Schuh, Program Manager, Microsoft

 “The discussion at LocLeaders Berlin that focused on “creating a sphere of influence” is a topic that has never been addressed before at a localization event. TripAdvisor, the worl
d’s largest travel company has huge volumes of global content and we have to continually sell ourselves internally and promote the localization function to a variety of key stakeholders. I found the discussions extremely helpful and as a panellist, I was pleased to be able to share my own experiences.”
Lorna Whelan, Director of Localization, TripAdvisor

 “[At LocLeaders] I was delighted to see Welocalize put emphasis on Talent Management as an important pillar of their offerings. I believe that access to a persistent large and specialized pool of translators who are motivated and engaged with the buyer’s brand and the guarantee to always be able to assign the right job to the right individuals at large scale, style, can be one of the most competitive assets.” Sergio Pelino, Localization Operations Manager, Google

 “The LocLeaders Montreal 2016 event hosted by Welocalize was an amazing opportunity to network with other clients and localization professionals, sharing experiences and troubleshooting common challenges with the industry.” Paula Hunter, Localization + Documentation Manager, Avigilon

 “The content and dialogue within LocLeaders raised lots of questions for me, many of which I don’t know the answers to yet. What I do know is that I am in a much better position to understand the full range of tools available to tackle the challenges localization throws at us on a daily basis and how my industry peers manage similar challenges.” Daniel Williams, Global Marketing Project Manager, Videojet Technologies

 “I was delighted to be invited back to the Welocalize LocLeaders Forum in Dublin as a panellist to take part in the day themed, “Expanding Your Global Reach.” It was a great day full of thoughtful discussion and great opportunities to network with my localization peers.” Karen Loughrey, Managing Editor, Spil Games

 “Welocalize LocLeaders is a great forum for localization professionals to share best practices and experiences. At LocLeaders in Vancouver, I enjoyed learning more from my fellow industry colleagues about their current organizations, key roles within those teams and future areas of focus for growth. I’m looking forward to next year’s event!” Nancy Anderson, Senior Director of Globalization, EMC Corporation

“The LocLeaders event gave me the opportunity to meet with globalization and localization leaders from a variety of industries and company sizes and provided me valuable insight into how to scale our globalization program at National Instruments.” Johan Eriksson, Localization Manager, National Instruments

“The LocLeaders Forum is a good place to contribute to future improvements of the localization industry.” Jenny Gu, Senior Localization Manager, Visier

 “During our discussions at LocLeaders, the panellists and attendees discussed where they were on their globalization journey.” Robin Granados, Localization + Translation Manager, John Deere

LocLeaders Forums often take place in the same city and during the same week as other major industry events including Localization World, TAUS events and tekom. This leverages and capitalizes on networking opportunities, keeps the conversation flowing between localization peers and colleagues and helps maximize travel and event budgets.

 NEW! LocLeaders Forums – Local

Welocalize has introduced a new LocLeaders Forum Local event series which are regionally focused. LocLeaders Local events take place after the working day, offering the same quality discussion within a condensed timeframe along with a relaxing Welocalize hosted dinner. You will see more LocLeaders Local events added to our events calendar – watch this space!

Upcoming LocLeaders Forums 2017:

LocLeaders Forum London – Local: Welocalize is hosting our first ever LocLeaders Local event in London, held at the BAFTA 195 venue in the heart of the West End on May 18, 17:00-21:00. For more information and to register click here

LocLeaders Forum Barcelona: A full-day of discussion and networking will take place in Barcelona, Wednesday, June 14, 09:00-15:00. Venue to be confirmed. To register click here

LocLeaders Forum Silicon Valley: SAVE THE DATE Wednesday, November 1, 2017

LocLeaders Forum Germany – Local: SAVE THE DATE Tuesday, October 24, 2017

Welocalize is proud to create a forum and environment where global brand localization leaders can discuss a wide range of topics from globalization scalability, predictive analytics, localization models, effective multilingual digital marketing, global brand management, translation automation, quality, in-country reviews, translator recruitment, measuring return on global content and much more. If it impacts global business, LocLeaders Forums covers it.

CLICK HERE to read LocLeaders Magazine Montreal 2016

CLICK HERE to read LocLeaders Magazine Dublin 2016

CLICK HERE to read LocLeaders Magazine Silicon Valley 2015

CLICK HERE to read LocLeaders Magazine Berlin 2015

Welocalize Localization + Translation Events Calendar

 To find out more about Welocalize LocLeaders Forums, email:

Welocalize LocLeaders London, UK – May 18

Welocalize will be hosting a gathering of localization peers and business leaders in London on Thursday, May 18, starting at 5:00PM, for the latest of our LocLeaders Local events. The theme for LocLeaders London 2017 is “Scaling to Meet Global Needs”. Expert discussions led by a team of Welocalize executives and guest panelists will focus on applying the latest and innovations to real-world scenarios as well as sharing challenges, best practices and success stories.

LocLeaders London will be held at BAFTA 195 Piccadilly venue in the heart of London’s West End. For more information and to register, click here.

The Welocalize LocLeaders Forum is a unique opportunity for anyone involved in globalization and localization to gather and share experiences with like-minded people. The objective of our LocLeaders series is to provide an open forum for knowledge sharing and to facilitate conversations and relationships building across respected localization professionals  

A Case for Geo Champions

ThinkstockPhotos-461940211Welocalize recently hosted a conversation with localization leaders in Boston, Massachusetts focused on the topic of Geo Champions.  Smith Yewell, CEO and Co-Founder of Welocalize facilitated the discussion, with our featured guest Nancy Anderson, Senior Director of Globalization at EMC Corporation.

The event took place at Café ArtScience in Cambridge, which provided the perfect setting for an engaging dialogue with industry leaders from some of Boston’s top global organizations.

What are Geo Champions?  EMC has defined the role as an in-market localization team member who works directly with the local field and leadership to define and deliver language programs.

EMC set up the Geo Champion role nearly a decade ago and it is constantly evolving.  When the role was first introduced, they primarily focused on localization of marketing content and campaigns.  They have grown the role to localization and internationalization of products, including software and documentation.

In order to prove the concept, the first EMC Geo Champions were contractors. Once the program gained traction and demonstrated tangible results, the contractors were moved to full-time employees.  Nancy noted that FTEs are preferred, as they have a vested interest in the long-term success of the role and the localization requirements within each geographic region.

What is the profile of a Geo Champion?  Nancy explained that the original contractors started primarily as local reviewers.  As they gained experience and trust in their local markets, they moved to program managers.  She stated that the role requires more than a linguist background.  They must be an effective communicator that can have business and strategic discussions with local leadership.

One of the primary benefits of a Geo Champion is the ability to build efficacy of the localization program.  They are also very valuable in creating long-term relationships with the key stakeholders, providing visibility as to the value of a language services.  Geo Champions often work with the key regional leadership to define business and program requirements.

Nancy also mentioned in the discussion that once Geo Champions were implemented, most of the conversations about localization moved away from quality.  Working closely with the field and management, they are able to build trust and confidence in the programs, as well as act as the local subject matter expert.  This has helped the globalization team members deliver results based on defined expectations.

EMC has advocated three distinct differences in their globalization program that are attributable to the implementation of Geo Champions:

  1. Better service for a language. Geo Champions are in constant dialogue with local stakeholders. They use direct feedback by working as the local language subject matter expert. Quality naturally improves by working directly with the service requestor. This has reduced the number of service errors because requirements are defined at the local level with mutually-agreed upon expectations and standards.
  2. Relations built on trust. There is greater confidence from the field sales organization, as they are working with the Geo Champion to define specific market requirements for language services in correlation to revenue-generating activities. EMC also introduces the role of localization with new employees, to immediately build a relationship and provide an understanding of the role of localization in the overall business. Collaboration and teamwork with local representation builds trust, as the localization team has a visible vested interest in their local market success.
  3. Measuring success by impact. Working in the market, Geo Champions can demonstrate the impact to the business with the local language support associated to in-country specific requirements. This includes using key market indicators, including market satisfaction feedback loops and tracking usage of content consumption.

An additional benefit to the Geo Champion program has been discussions and expectations around or related to quality.  By working locally, the champions are able to help define the best quality standards based on project requirements.  This supports EMCs tiered quality guidelines, as well as led to market implementations of services and new technologies including machine translation and automation.

“We were able to move to programs that provided the right quality at the right time,” said Nancy.  “It created a very healthy dialogue and less focus on single typos and linguistic issues.  We now talk about what is acceptable in market and what do we want to achieve with specific request for services.”

Overall, the Geo Champion has dramatically improved engagement at the local language level, which has led to growth in volume of service requests and proven impact to the global business.

Jamie Glass, VP Global Marketing at Welocalize
Welocalize LocLeaders Local events are designed to bring industry experts and colleagues together to discuss current issues, trends and share best practices.  For information about upcoming events, go to or drop us a line to find how you can participate in our exclusive LocLeaders events.

Nancy Anderson, who is Senior Director of Globalization at EMC Corporation, is responsible for delivering content in multiple languages to a dispersed global organization. Her team manages technical enablement and localization of EMC’s products for a global audience, including field sales content, training, marketing materials and campaigns and other content that supports EMC’s global business requirements.