Supporting Ciena on the Global Journey with Translation, Transcription and Interpretation

A Welocalize Case Study

Ciena® Corporation is a network strategy and technology company, supporting more than 1,300 of the world’s largest, most reliable networks. Since 2011, Welocalize has delivered a wide range of language services to Ciena, including the localization of marketing datasheets, e-learning, legal and compliance content.

READ MORE: Ciena and Welocalize Case Study

Ciena publishes a wide and diverse range of content to support the global distribution of their products. Continuous innovation and product development to deliver next-generation networks results in high volumes of multiple content types, from digital marketing and datasheets through to compliance and in-depth e-learning materials. Ciena has an internal global localization team to manage translation, but when demand increases, it relies on Welocalize as the go-to localization partner to quickly scale up to support the program.

Welocalize provides excellent support for Ciena’s globalization and localization strategy. Whatever the content type or requirement, the Welocalize team has the skill, scale, agility, experience and talent to meet our requirements and help us deliver localized materials across the whole business.” said Julio Leal, Head of Localization at Ciena

Due to the long-term nature of the partnership, Welocalize teams fully understand the Ciena brand, tone of voice and product range, which enables full cultural adaptation as well as linguistic translation, including:

  • Translation of legal and compliance content including “for information purposes only” documentation for internal stakeholders and employees
  • Transcription and translation of product marketing datasheets + digital marketing assets
  • Multimedia localization including voiceover work
  • Simultaneous interpretation services

Clients Benefits

  • Balance of in-house & outsourced localization model
  • Global teamwork
  • Cultural adaptation of Ciena brand
  • Consistency of talent
  • Full range of localization services across all content types
  • Trusted, collaborative relationship
  • Flexible, scalable approach

CLICK HERE TO DOWNLOAD FULL PDF OF WELOCALIZE + CIENA CASE STUDY

Your global journey is our purpose. Welocalize seamlessly supports all globalization and localization initiatives. From protecting intellectual property and registering innovative patents in multiple geographies, right through to supporting go-to-market digital marketing strategies containing SEO, high impact brand materials and user generated content. For more information on how we can help you on your global journey, email marketing@welocalize.com