App Store Optimization (ASO)
Welocalize Guide to the iOS 11 App Store
App Store Optimization (ASO) is important to enable your app to be found in the millions of other online apps, by users all over the world. To make apps available for international audiences does not just involve translating content within the app, but creating the right cultural experience and marketing it to multiple audiences in the various app stores. One way to win in today’s extremely competitive app market is to have expert knowledge of app stores work and the technology behind them. Many app users browse and purchase apps from the Apple App Store – as of January 2017, 2.2 million mobile app were available to download for various iOS devices.