FACT: Between now and 2025, a billion more people will be born, almost all in emerging markets according to Deloitte’s Business Trends 2014 Report
In order to achieve maximum impact in terms of local market penetration and return on content, Web translation must be an integral part of your global content strategy, fully aligned with your corporate message architecture and overall communication and marketing goals.
Only 27% of Internet users speak English
In the white paper, we discuss the following areas relating to global marketing and web localization:
- Know Thy Content
- Starting at the Source
- SEO Rules the Web
- Focusing on the Target
- Making Content Flow
- Delivering Meaningful User Experiences
- The Power of UGC
- Welocalize Web Solutions and Web Expertise
For 75% of Internet buyers having access to translated product information is a deciding factor when choosing between two similar products.
The experience matters! The faster users can find content in their own language that is relevant to their country or geographical region, the higher the chance that they will stay online and buy your product or service. In order to retain that potential customer,you will also need to adapt your web navigation and interaction processes to local standards and customs.