A Guide To Web Localization (PDF)

The Web provides a direct route of communication with billions of brand new potential customers. The proliferation of social media outfits and the emergence of new types of consumers, along with the increasing complexity and disparity of local markets, will force companies to rethink and redefine their global marketing strategies. You need to reach consumers with content that has the right balance between global consistency and local relevance. Miguel Gonzalez provides recommendations for web localization in a new white paper.