Importance of Chatbots in Global Marketing

Chatbots are gaining popularity and are becoming a useful tool for global marketers. They deliver an interactive messaging service, driven by computer programs or sometimes artificial intelligence (AI) and can conduct online conversations by messaging or “speaking” to users. Instead of browsing a website or having to go through a frustrating “phone tree”, users simply […]

2017 Year of the Rooster

The Chinese New Year of 2017, which is the Year of the Rooster, begins on the January 28. The date of the Chinese New Year differs year over year, as it is marked by the lunisolar Chinese calendar. The Chinese New Year is one of the most important festivals in the year, where family members […]

Welocalize Highlights Top Globalization and Localization Events of 2016

Welocalize takes part in a number of globalization and localization events around the world in North America, Europe, as well as Asia. We have provided highlights of some of the best industry conferences, forums and exhibitions in 2016 that we took part in, with recommendations for 2017 events that benefit anyone involved in globalization and […]

Transcreation Transforms Digital Marketing in All Industry Sectors

As the Internet grows global businesses and shrinks physical boundaries, there is increasing demand for transcreation as part of localization programs. Transcreation’s rapid growth is made essential because it satisfies a hunger for content in markets outside of the English speaking digital space. Through transcreation, global brands can establish owned media as a marketing strategy […]

Four Best Practices for Managing Successful Localization Programs

For the localization of digital content, whether software UI or online marketing content, there are a number of best practices that can be followed to ensure multilingual content gives the intended audience the best user experience. Having worked in project management in the global localization industry for more than ten years, there are a number […]

Welocalize Language Spotlight on Spanish

Spanish is a romance language that originates from the Castile region of Spain; and today is spoken by an estimated 500 million people around the world. Spanish is the second most spoken language in the world today behind Chinese.  It is the official language in 21 countries including Mexico, Colombia, Spain, Argentina and Chile and, […]

Four Tips to Successful Localization for Global Travel Brands

The online travel and hospitality industry is highly competitive and there is an imperative need for compelling content to reach international audiences, using the latest digital technologies and platforms. Global travel brands need to rely on a robust, scalable, cost-effective, quality-driven and worry-free globalization and localization services. Once this has been established, clients can focus […]

State of the Internet Effect on Global Brand Marketing

To establish global digital brands and gain international growth through targeting new and emerging markets, we need to ask the following questions: Is targeting one language enough? What languages do we target to achieve growth? How do you choose the most valuable languages to develop digital brand materials in? Does the state of the Internet […]

Digital Transformation Influences Growth for Global Brands

How do global brands take advantage of today’s digital influence in achieving their growth objectives? Whether expanding in existing markets or reaching into new territories, digital is transforming today’s customer experience. Much of a buyer’s journey today takes place online, making it imperative for any global brand to manage each digital interaction in every market in a […]