Diversity of Colors, Numbers, Holidays & Traditions Across Countries

Establishing a global brand takes time and investment and it really does pay to invest in localization, from product conception through to go-to market. Globalization and localization goes beyond just language and linguistic translation. To make products and services resonate with global audiences, any touch-point of the customer experience must be culturally adapted.  Research on […]

Moving Beyond Content

Written by Erin Wynn, Chief Customer Officer at Welocalize, the following article appeared in Multilingual Magazine, July/August 2017 issue. The article, Moving Beyond Content, is a thoughtful view on how client needs in the globalization industry have evolved from transactional translation conducted by multiple vendors to an end-to-end approach, with one provider servicing all localization […]

2017 Internet Trends Report: Six Takeaways Impacting Localization

Mary Meeker’s 2017 Internet Trends Report is essential reading for anyone involved in global business. Mary Meeker is a partner at venture capital firm Kleiner Perkins Caufield & Byers and each year, this highly anticipated report gives insights into the digital world, aiming to influence global businesses and create new ideas. As global brands continue […]

Welocalize Update on Neural Machine Translation

Neural Machine Translation (NMT) is currently one of the most discussed topics in the globalization and localization industry. Born out of a shift towards artificial intelligence and deep learning, NMT is very much cited as a future technology that will be able to translate high volumes of quality content. Over the past few years, researchers […]

New Welocalize LocLeaders Barcelona 2017 Newsletter

The LocLeaders Forum 2017 Barcelona newsletter is now available! This publication contains a quick-glance review of the activities and discussions that took place at the recent LocLeaders Forum at Camp Nou Stadium in Barcelona. The newsletter contains expert articles and insights from Welocalize as well as contributions by our special guest panelists and attendees. Click […]

Understanding Gaps in Future Language Skills

Common Sense Advisory (CSA) Research has recently released its latest report, The Language Services Market: 2017. The report delivers an excellent insight into the current and future trends and opportunities, valuing the global market for outsourced language services and technology at US$43.08 billion. CSA Research states that it takes 26 locales to support the top […]

Building Talent Networks with Beijing Normal University

Interview with Jay Ge, Welocalize Talent Manager and Joy Hao-Qu, Welocalize intern Based in Beijing, Jay Ge is the Talent + Community Manager for Asian Languages at Welocalize. Jay has developed a strong relationship with Beijing Normal University (BNU) to support and identify localization talent and he is a regular visitor to translator forums, held […]

Moving Forward Globally with Localization

My LocLeaders Journey – Rachida Chekaf, Head of Translations at AXELOS and LocLeaders panelist I was proud to be invited as a panellist to Welocalize’s LocLeaders Forum 2017 in Barcelona. The event took place at the iconic Camp Nou Stadium. It was split into two panel discussions in the morning and an interactive IdeaLab session in […]

Elevate Localization Teams

From Service Providers to Strategic Partners Ulrika Fuchs, Localization Manager at Vistaprint, took part at LocLeaders Forum Barcelona 2017 as a guest panelist for the discussion, “Innovation and the Customer Journey”. In this special guest blog, Ulrika looks at the role of the in-house localization team and highlights the benefits of developing lasting relationships with […]

Digital Content – The Mobile Revolution is Upon Us

Insights from LocLeaders Barcelona 2017 Stephanie Emmanouel is General Manager, Connected Customer Marketing at Somo. Stephanie took part as a guest panelist at LocLeaders Forum 2017 Barcelona. In this blog, she summarizes some of her key insights from the event, including the rapidly-changing face of content, speech-to-speech translation and the importance of localization for mobile […]