In the 21st century, the oil and gas industry is one of the most diverse industries in the world. This is due to its global influence on every continent. There are companies and people working in locations all over the world, from the Middle East, requiring a range of translations from Arabic to Russian and English to Brazilian Portuguese. Oil and gas companies require a broad range of language services to support the depth and varied multilingual content types used to operate their businesses.
Localization of Compliance Information
The oil and gas industry needs localization to keep the wheels turning. Before an employee can even begin working on a rig, they will need to have gone over relevant health and safety information. This must be required in the native language of the employee, so as the company discovers new locations to extract, they must also provide consistent training and health and safety information in that specific language. Localization is often a requirement for regulatory content that is fundamental to certain aspects within the industry.
The language of selling oil and energy may require further localization. Interpreters may be required in business meetings and negotiations. Some large oil and gas enterprises with multiple types of localization may have full time interpreters on site just to assist with day-to-day activities. When companies are scouting and negotiating on new areas to extract, they may require interpretation to help agree on a price of the area in which they work.
One-Off Localization is No Quick Fix
When a company that specializes in oil and gas buys localization services as a one-off project, they are often looking for a quick, cheap fix to solve one problem. This can be high risk as translations may be inaccurate, inconsistent and potentially create fatal scenarios, especially if they involve safety information.
International oil and gas companies should be looking at localization as an investment strategy. If localization is considered as a valuable investment to the company, then the company will have far better and safer engagement with employees, partners and customers. They will also have a much more efficient product cycle process in terms of extraction to consumption and revenue. Oil and gas processes are highly complex, drilled or mined out of the ground using heavy machine and equipment, then shipped to multiple countries. The process involves scientists and professionals from different nationalities located in the refineries who spend time on extracted materials to prepare for sale. If the translation and localization is efficient and prominent throughout, it should hopefully have a much smoother process from extraction through to final sale. There are many benefits in employee training, performance and retention if there is a smooth line of communication in local language and dialect.
Establish a Long-Term Partnership
Continuous translation of technical and compliance documentation with one language service provider can deliver huge benefits for energy companies. Content in the energy industry is very specialized and this requires subject matter expertise from linguists working in this area. Having a more strategic approach and using resources from one provider will guarantee more consistency and quality in terms of output. When dealing with complex information, it is essential to retain a team of translators and linguists to ensure information not only remains technically accurate, but also truly reflects the brand style and tone of voice throughout.
Robert Davies is a member of the Welocalize Global Marketing and Sales Support team.
For more information on Welocalize solutions for the oil and gas industry, click here.