Marketing leaders use content marketing to drive growth through strengthening customer loyalty and advocacy. This requires effectively engaging with a global audience across traditional and digital channels. Whether services or products are marketed in several or many countries, a localized global marketing strategy strikes a balance across brand consistency, cultural relevance, and customer experience. Welocalize provides an integrated approach between marketing and localization to streamline and automate multichannel campaigns across customer relationship management (CRM) and product information management (PIM) systems for e-commerce. The business outcome is a unified multilingual customer experience.
Globalization leaders are invited to a unique event where they experience an IdeaLab session about kick-starting innovation. Coming to Silicon Valley, London, Warsaw, Seattle and more.