Helping German Organizations Take the Global Opportunity

Global growth can be challenging for organizations all over the world. Reaching new markets and customers is a daunting task but can open new revenue streams and deliver multiple rewards. Learning to take advantage of the global opportunity and compete in international markets can be a journey full of challenges. Many German companies look overseas to expand revenue streams, often seeking expansion into North America, China and other parts of Europe. German services and products are highly regarded and hold a strong reputation for quality and innovation, providing good opportunity for global expansion.

Click here to read the German version.

Welocalize has an established presence in Germany, having delivered quality localization and translation services to Germany-based organizations for 20 years. Welocalize currently supports over 120 clients who are based in the DACH-region, in traditional and emerging industries, including manufacturing, engineering, financial services, travel, life sciences and medical devices, consumer products and advertising and marketing. Welocalize’s central German operations are based in Saarbrücken and house a wide range of in-house production capabilities, supported by experienced professionals and subject matter experts.

Welocalize holds international standards ISO 9001:2015, which focuses on all aspects of quality throughout our services and ISO 17100:2015, which is specific to translation service providers.

Germany-based team members, Sonja Brass, Stefan Weniger and Andre Klose will be joining Welocalize VP of Europe, Garry Levitt, in Stuttgart on Tuesday October 24 for LocLeaders Forum 2017 Stuttgart, taking place at Mövenpick Hotel near Stuttgart Airport. Click here for more details.

The theme for this year’s LocLeaders event in Stuttgart is The Global Journey. This hosted-dinner and professional discussion forum is designed to help inform and educate DACH-based organizations on leading globalization challenges. Having supported many organizations on all stops on the global journey – from product conception and patent prosecution through to digital go-to market and SEO strategies – we recognize that every organization experiences a different path to globalization. There are several factors that we recognize as being critical to successful globalization:

Work with One Global Provider: A key strategy for Welocalize is our ability to serve all the “stops” on the global journey. Whether patent prosecution, digital marketing, technical communications, SEO or regulatory content, language service providers

(LSPs) must deliver business solutions that can support a global organization, from start to finish. When expanding, and launching overseas, there are many content types that must be culturally adapted consistently with the necessary high levels of quality throughout. Having one global provider who can support all content enables an agile and efficient system of globalization.

Avoid Multiple Suppliers: If companies are having to work with multiple translation suppliers, then this can be expensive and detrimental to the brand because of inconsistent quality. The localization and translation industry has seen a shift over recent years towards a consolidation of translation suppliers. Many organizations commit to globalization in the long-term, therefore any localization provider must be viewed as a strategic, long-term partner.  This shift away from multiple translation providers is crucial for successful expansion. Benefits include terminology management, translation memory, improved quality assurance process and management of all brand and content assets.

LSPs must prove they are truly global: Germany is heavily populated with smaller translation vendors, many of whom claim to be global. LSPs must live up to their claims and prove they are global and can support German organizations across the whole global journey. Identify one truly global provider who has regional presence in the DACH-region and can address common issues such as quality assurance, third-party linguistic review and terminology management will be reduced. German organizations may find that in-country staff may not speak the language of the new market. For example, those entering China may find only a small percentage of Germany-based employees speak the relevant Chinese dialects. A truly global provider can support staff in the review process to ensure the right levels of quality have been met, without requiring in-house fluency.

Cultural Adaptation for ALL Content Types: Every interaction and customer touch-point must reflect the new target language and culture. German content, including marketing, regulatory and legal documentation, can be quite specific and have a certain tone that does not translate to other cultures such as North America or China. Many subjective content types, such as marketing and brand materials must go through a transcreation process to recreate content but whilst retaining key concepts and messages of high quality and excellence. Content such as technical documentation must stay closer to the source to retain accuracy and consistent terminology.

Would you like to join the LocLeaders discussion? Are you interested in attending LocLeaders Forum 2017 Stuttgart? To learn more about this Welocalize-hosted dinner and discussion forum and meet with like-minded global business leaders, click here.

Alternatively, you can email one of our Germany-based Business Development Directors:

Sonja Brass, Sonja.brass@welocalize.com

Andre Klose, andre.klose@welocalize.com

Stefan Weniger, Stefan.weniger@welocalize.com

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