Delivering Multilingual Virtual Events
In an increasingly digital and globalizing world, virtual events are offering new opportunities to engage a broader, more diverse audience across the globe. The global virtual events market was valued at $77.98 billion in 2019 and is expected to continue to grow by over 20% annually from 2020 to 2027. It’s clear that the rise of virtual events and online experiences isn’t going to slow down anytime soon.
COVID-19 has caused significant changes across industries, businesses, and life in general. However, with it, it brought new opportunities and possibilities, driving the acceleration of digitalization. With in-person events cancelled worldwide in 2020 and into 2021, there has been a huge surge in the development of virtual events as a way of continuing to engage and interact with consumers and businesses around the world.
According to CSA Research, there is lots to gain from virtual events and they can still provide valuable experiences for attendees. Delivering virtual events and experiences for your customers can still have a significant impact on maximizing global business, through driving engagement and continued interactions, providing exceptional global customer experience, and delivering improved experiences through the ability to gain rich data and analytics through the digital event platforms.
Language is critical to consider when engaging a global audience through virtual events in order to better connect with customers and maximize your ROI. The ability to convey meaning across languages is becoming increasingly important.
Here are five key considerations for delivering successful multilingual virtual events:
Reach customers at every touch point
From pre-event email outreach, SEO, and digital campaigns to the registration page and post event survey, there are numerous content touchpoints that need to be considered throughout the virtual event process that can be localized to ensure that the entire customer experience is authentic and adapted to reach customer’s in their local language and increase event registrations.
Read more about achieving success in global customer experience here.
Multimedia content is a vital aspect of any virtual event and typically the main focus of any webinar or virtual conference. From subtitles, dubbing, voice over, and captioning, ensuring your audio and video content is localized in multiple languages expands your reach, increases accessibility, and makes your event more engaging for international audiences.
For more information on how to leverage multimedia in your multilingual content strategies, watch our on-demand webinar with CSA Research, How Do You Provide Amazing Customer Experience
Remote interpreting has seen huge growth in 2020 and for live virtual events is an important linguistic consideration, offering attendees the ability to listen to conversations, presentations, and discussions in their native language. Attendees will be more engaged and will be able to fully participate, compared to simply following along with captions, providing them with superior overall event experience.
Don’t forget real-time interpreting for your Q&A and networking sessions too!
Date & Time
With virtual events offering the ability to reach customers all over the world. An important consideration is the date and time for your event – when are the majority of attendees likely to be able to attend live? Don’t narrow your reach by choosing a time that only suits your customers in a particular part of the world.
Choose your platform wisely
The abundant choice of video-conferencing and specialized digital platforms now available offer vast opportunities for enhancing your virtual event experiences. From Zoom, MS Teams, and GoToWebinar to LoopUp, BigMarket, and many more, it’s important to consider the features they offer and their compatibility with language solutions to ensure that the technology suits the event you are hoping to host. Certain platforms may be better suited for specific types of events and objectives.
For more information on Welocalize’s multilingual content solutions for virtual events, connect with us here.
For details of live and on-demand Welocalize webinars, click here.