Entries by Jamie Glass

Four Tips to Successful Localization for Global Travel Brands

The online travel and hospitality industry is highly competitive and there is an imperative need for compelling content to reach international audiences, using the latest digital technologies and platforms. Global travel brands need to rely on a robust, scalable, cost-effective, quality-driven and worry-free globalization and localization services. Once this has been established, clients can focus […]

State of the Internet Effect on Global Brand Marketing

To establish global digital brands and gain international growth through targeting new and emerging markets, we need to ask the following questions: Is targeting one language enough? What languages do we target to achieve growth? How do you choose the most valuable languages to develop digital brand materials in? Does the state of the Internet […]

Digital Transformation Influences Growth for Global Brands

How do global brands take advantage of today’s digital influence in achieving their growth objectives? Whether expanding in existing markets or reaching into new territories, digital is transforming today’s customer experience. Much of a buyer’s journey today takes place online, making it imperative for any global brand to manage each digital interaction in every market in a […]

The Phenomenon of Transcreation in Localization

The rate at which digital marketing continues to shrink our world is perhaps matched only by the rapid growth of transcreation used to develop global messages for multilingual audiences around the world. What exactly is transcreation and what problems does it solve? Explore the fast-growing transcreation landscape through the eyes of Nathaneal Campbell, digital copywriter […]

Welocalize Latest Client Survey Results

Welocalize is committed to listening to our clients and understanding their priorities and how we can best service their global journey. Twice a year, we conduct a Welocalize Client Satisfaction Survey to gather valuable insights and measure our performance by the values associated to a Net Promoter® Score (NPS)*. The results from the latest survey are in […]

Trends in 2017 Impacting Marketing Localization

As we move into 2017, we look at some of the emerging and ongoing trends that will affect global marketers who are responsible for targeting new markets and driving digital branded campaigns to audiences all over the world. Growth in Messaging Apps Messaging apps are growing very fast and more businesses are looking to embrace […]

How Digital Globalization is Changing Content Localization

Localization of digital content and global search activities are key discussion topics for global marketing and content professionals involved in driving digital campaigns to multiple language markets. The ability to map localization opportunity, translate digital content in alignment with local search behaviors and track ROI of localization initiatives all boil down to one key variable, […]

Welocalize Office Exchange Program From Dublin to Japan

Based in Dublin, Genara Rodriguez is Welocalize Deployments and Program Support Manager. She recently spent a week at the Tokyo office as part of the Welocalize office exchange program. In this blog, Genara shares her experience. What do you do for Welocalize? My role at Welocalize is Deployments and Program Support Manager. My team manages […]

Welocalize 2016 Year in Review

As 2016 draws to a close, we take a look back at some of Welocalize’s key highlights. This year, Welocalize has grown in market size, offices and employees, as well as clients and new services. We continue to focus on delivering exceptional customer service, innovation and quality through global teamwork to brands all over the world. We […]

Welocalize Top Ten Blogs of 2016

One of the greatest joys for us is the praise we receive for the Welocalize Innovator’s Blog as one of the most respected online resources for expert knowledge on topics related to globalization and the localization industry. We are extremely grateful to our dedicated readers and special guest bloggers, including Welocalize colleagues, clients and industry […]

Happy Holidays from Welocalize

We wish you a very happy holiday season! Each year Welocalize selects a charity for our annual holiday donation on behalf of our clients and employees around the world. This year, Welocalize is making a donation to Soles4Souls, a not-for-profit social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. […]

Welocalize Celebrates the Season of Giving

Welocalize makes a difference all over the world in our localization and translation work, in many countries, communities and industry sectors. Welocalize is also involved in a number of philanthropic and charitable activities, helping to make a difference where it matters most. WELOCALIZE CHARITABLE ACTIVITIES 2016 Welocalize takes part in a number of corporate and local charitable […]

Globalization of Online Travel Drives Importance of Consumer Review Scores

By Chee Ho Wan, Co-Founder and Co-Managing Director, Adapt Worldwide, a Welocalize Multilingual Digital Marketing Agency Online consumer reviews are the third most trusted form of advertising behind recommendations from friends and family and branded websites, according to the Global Trust in Advertising Report from Nielsen. Since content from websites like Travelocity, Kayak, TripAdvisor, Bookings.com, […]

Welocalize Case Study of Wizz Air Website Relaunch in 38 Countries

Welocalize works with many travel and hospitality global brands, helping them engage with a growing multilingual digital consumer that is searching for the “right” service to meet their personal needs and interests. In this Welocalize case study, we highlight our experience in partnering with market leader Wizz Air and helping them relaunch their website […]

Welocalize LocLeaders Magazine Montreal 2016 Edition

The latest issue of the Welocalize LocLeaders Magazine is now available! This popular globalization and localization industry publication contains industry related expert articles and insights from special guest panelists and attendees who took part in the latest Welocalize LocLeaders Forum 2016 event, held in Montreal, Canada. The collaborative magazine is an important read and relevant […]

Localization Trends for Travel and Hospitality Industry in 2017

The hospitality and travel industry has expanded and diversified to become one of the largest and fastest-growing industries. An increasing number of countries have embraced, and invested in, tourism, resulting in many new destinations emerging, in addition to the traditional choices of Europe and North America. Some regions rely on international tourists to keep their […]

Welocalize Translates Patient-Reported Outcomes into 40 Languages for 50-Country Drug Trial

Welocalize Life Sciences provided translation and linguistic validation services to a private, billion-dollar Japanese company who specialize in several therapeutic areas, including psychiatric drugs. The client reached out to Welocalize to translate 10 patient instruments used to measure the effectiveness of the medication being tested into 40 languages for a 50-country drug trial. The client […]

Welocalize Highlights from AMTA 2016 Conference

Welocalize recently sponsored and presented at the 12th biennial conference of the Association for Machine Translation in the Americas (AMTA) in Austin, Texas. Welocalize Program Manager, Elaine O’Curran from the Welocalize Technology Solutions Team shares her highlights from the event. Elaine was recently appointed Secretary for the AMTA. Welocalize Vice President of Technology Solutions, Olga […]

Evolution of User Generated Content and Localization

By Hanna Kanabiajeuskaja, Product Manager (Localization) at Box Today, global business is just starting to touch on localizing user generated content (UGC). It’s such a new field for us, so how do we even think about it? How do we localize it to add value to our overall global business activities, engage with audiences and […]

Three Considerations for Localizing Right-to-Left Writing Systems

The right-to-left (RTL) writing system is most widely used in the Middle East. As the name suggests, writing of RTL scripts starts from the right of the page and continues towards the left. Popular RTL language scripts include Arabic, Hebrew, Farsi and Urdu. In general, Semitic languages, except for the Latin-written Maltese and the languages […]

Staffing for Off-Site Localization and Testing Programs

In the first of three in our series of Welocalize blogs on localization staffing and recruiting, Welocalize Staffing Account Manager Lauren Nemec highlights at key components involved in setting up an off-site testing program for global brands looking to test localized products and services to enter new markets. Welocalize specializes in full-service global staffing and recruiting […]

Working Outside of the Black Box

By Annya Sedakova-Betram, Director, Globalization, Dell EMC It was a pleasure to join the Welocalize LocLeaders Forum 2016 event in Montreal and participate in the panel discussion with colleagues from VMware and Intuit on the topic of “Working Outside the Black Box.” At Dell EMC, our language service providers (LSPs) are true partners and an […]