Month: February 2021

Based in Andalucia in Spain, Edouard Vallée is a trilingual freelance transcreator, working with many well-known global brands to develop multilingual campaigns. In this blog, he shares some of his insights into the skills and challenges of developing good linguistic copywriting. Most of my transcreation projects go from English to French and although I am…

Virtual health and wellbeing have surged in popularity with the US health market projected to grow more than 23% annually from 2020-2025 (Deloitte). People all over the world are transforming their fitness and lifestyle regimes, adapting to a digital and app-based approach with everything from healthy eating, working out, and socializing. One of the leaders…

India is a complex market of untapped potential. It is rich in diversity and India’s 1.3 billion population could deliver huge rewards to ambitious brands that invest in India Language Localization. India is in the midst of a digital boom, driven by widespread and increasingly affordable data and access to smartphones. Over 500 million Indians…