The internet is the world’s busiest and noisiest marketplace. It has become busier in 2020 due to the COVID-19 pandemic, with lockdowns and social distancing creating an increasingly virtual world. Globally, COVID-19 has pushed up internet use by 70% and streaming services by 12%. Getting products and services to the right target online audience in a virtual…
Month: November 2020
Developing content that suits multiple markets, languages and cultures involves several techniques and skills. Many people don’t realize that launching a product globally is not simply a case of translating content from one language to another. Behind every global brand, there’s a team of translators, interpreters, transcribers, testers, linguistic copywriters and subject matter experts making…
Data is the currency of business, not the software applications that interact with data. Moreover, as author Daniel Keys Moran notes, “You can have data without information, but you cannot have information without data”. How does our industry access this data for critical information across the complex technology ecosystem that powers content generation and translation?…
For organizations striving for global growth by targeting international audiences, customer experience (CX) is a critical driver of success. According to CSA Research, “..brands need to apply a culturally relevant, customer-centric focus to all business decisions to meet consumer’s diverse expectations and gain competitive advantage within the global marketplace.” “Today’s consumers do not buy just…
Behind every global brand is a talented army of linguists, testers, transcreators, SEO and social media specialists. All working towards the same goal – to make customers want to engage and act on branded content. It’s a big task – the internet is a popular and noisy marketplace. In 2010, there were 1.97 billion people…
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