Month: June 2020

Connecting people and teams around the world in a virtual way is the new norm. Video conferencing is now mainstream and an essential business and communications tool for everyone. LoopUp is the leading remote meeting solution for enterprises, with more than 7,000 businesses using LoopUp worldwide and the product is available in seven languages across…

Bridging the gap between localization and content performance is becoming increasingly important as global businesses and marketing departments strive to align marketing spend with measurable business results. Gurdeep Gola, Managing Director and Head of Digital at Adapt Worldwide, a Welocalize multilingual digital marketing agency, shares why content optimization, particularly the transcreation process, can be a…

The wider world of interpreting…. When most people think of interpreting, they tend to think of rows of people wearing headphones, sat in booths, translating high level discussions for the United Nations. That’s an accurate image but there are other, sometimes surprising, areas where interpreting plays a key role for brands in accelerating global business….