Month: May 2020

‘We needed a digital marketing and localization partner to boost the digital visibility of Norican brands and products at a global level, specifically English and German-speaking industrial markets. We collaborated with Welocalize as a trusted partner to develop and drive multilingual SEO and digital marketing campaigns.’ Petrina Cartner-Flynn, Head of Digital Marketing, Norican Group Home…

Welocalize has earned recognition as a Partner-level supplier for 2019 and was inducted into the Supplier Hall of Fame in the John Deere Achieving Excellence Program in April 2020. Hall of Fame status is given after a supplier attains a Partner-level rating for five consecutive years.  The Partner-level status is Deere & Company’s highest supplier…

For global brands, being found online by the right customers, at the right time, in the right language is an all-important part of the overall digital customer journey. When most people are thinking about buying something, wherever they are in the world, they reach for their device and type a simple phrase into a search…

Google’s recent BERT update is the most significant leap for search in five years. Might the days of searching “Host party at Hilton Paris” on Google and receiving tabloid results about Paris Hilton’s most iconic party looks be gone? That may be a niche example, but it’s one that illustrates the potential power of BERT, nonetheless….

Localization professionals have historically measured the performance of multilingual content based on a number of different factors including turnaround time, linguistic quality, cost, and accuracy. Globalization and increased volumes of digital marketing content have resulted in two outcomes. More data to assess the performance of global content, and marketing and localization teams merging activities closer together to develop stronger branded customer experiences. Working with experts within Welocalize Digital Marketing, we saw an opportunity to look at, the often uncapitalized, relationship between marketing and localization data to prove ROI.   Welocalize webinar, Fresh Perspectives…