Year: 2020

Our incredible Welocalize colleagues support many global and local charities. We are continually in awe and inspired by their generosity, enthusiasm, and willingness to donate their time year-round. This year has been challenging for everyone and for many, this holiday season may be a little different. Now, more than ever, spreading some cheer and giving back is vitally important. Read how…

With a virtual world, reaching international audiences has never been more attainable – people spend on average nearly seven hours a day online. Access may be easier but creating a globally consistent yet locally relevant and amazing Customer Experience (CX) to get people engaged is not always easy. Brands have to map the customer journey,…

The internet is the world’s busiest and noisiest marketplace. It has become busier in 2020 due to the COVID-19 pandemic, with lockdowns and social distancing creating an increasingly virtual world. Globally, COVID-19 has pushed up internet use by 70% and streaming services by 12%. Getting products and services to the right target online audience in a virtual…

Developing content that suits multiple markets, languages and cultures involves several techniques and skills. Many people don’t realize that launching a product globally is not simply a case of translating content from one language to another. Behind every global brand, there’s a team of translators, interpreters, transcribers, testers, linguistic copywriters and SME experts making sure…

Data is the currency of business, not the software applications that interact with data. Moreover, as author Daniel Keys Moran notes, “You can have data without information, but you cannot have information without data”. How does our industry access this data for critical information across the complex technology ecosystem that powers content generation and translation?…

For organizations striving for global growth by targeting international audiences, customer experience (CX) is a critical driver of success. According to CSA Research, “..brands need to apply a culturally relevant, customer-centric focus to all business decisions to meet consumer’s diverse expectations and gain competitive advantage within the global marketplace.” “Today’s consumers do not buy just…

Behind every global brand is a talented army of linguists, testers, transcreators, SEO and social media specialists. All working towards the same goal – to make customers want to engage and act on branded content. It’s a big task – the internet is a popular and noisy marketplace. In 2010, there were 1.97 billion people…

Every 60 seconds, there are 350 million tweets added to Twitter and 500 hours of video content uploaded to YouTube. If that wasn’t enough, there are countless Facebook and Instagram posts, comments, and shares taking place all over the world. The internet and social media have enabled mass communication and the ability for everyone to express their opinion publicly on infinite topics and issues. The…

The power of data is limitless – it’s a huge area of untapped value (often enabled by AI). What’s important is for global brands to tap into that value – taking inspiration from the large tech giants – by tackling their unstructured data sets and turning them into information and assets. Experts estimate that 80-90%…

How do we measure and understand ROI and the impact of localized, digital content? This is an increasingly important question that many localization and content professionals need to be able to answer and show evidence to stakeholders and C-suite executives. At LocWorldWide42, the first event virtual LocWorld, Conversion and Analytics Director at Welocalize, Ryan Webb…