Month: November 2019

At LocWorld41 in Silicon Valley, we had the pleasure of hearing from three leading analytics experts about different approaches to developing key performance indicators for digital content: Camila dos Ferraz, Analytics & Measurement Lead, Google Andy Jacobson, UX Production & Research Senior Manager, Amazon Business Ryan Webb, Analytics & Conversion Director, SearchStar, a Welocalize company…

The global digital content creation market was valued at approximately $10.69 billion in 2017 and is anticipated to grow more than 16.82% over 2018-25. Increasingly, digital content is something that most global businesses – specifically, marketing and localization departments – deal with daily. A major factor in this growth has been the swelling of marketing budgets of enterprise organizations. But with…