At a height of 100m up the amazing A’DAM Tower in central Amsterdam, the altitude wasn’t a problem at Global Transformation Summit (GTS) but keeping up with the many shared experiences and fast exchange of ideas was! GTS Amsterdam brought together global brands, connecting international business leaders and senior marketing and localization professionals. What was the common ground? Content, data, and reaching global audiences. Many…
Year: 2019
At LocWorld41 in Silicon Valley, we had the pleasure of hearing from three leading analytics experts about different approaches to developing key performance indicators for digital content: Camila dos Ferraz, Analytics & Measurement Lead, Google Andy Jacobson, UX Production & Research Senior Manager, Amazon Business Ryan Webb, Analytics & Conversion Director, SearchStar, a Welocalize company…
The global digital content creation market was valued at approximately $10.69 billion in 2017 and is anticipated to grow more than 16.82% over 2018-25. Increasingly, digital content is something that most global businesses – specifically, marketing and localization departments – deal with daily. A major factor in this growth has been the swelling of marketing budgets of enterprise organizations. But with…
You’re part of a successful organization. Your strategy includes an objective to expand into other markets and, with that in mind, you’re localizing digital content because you know it’s best practice for efficiency, consistency and scalability. But how do you take that knowledge one-step further and report on the performance of that content to demonstrate that it’s…
Women in Localization (WIL) events are legendary. They sell out in days and bring together like-minded professionals, enabling fantastic networking, knowledge-sharing, and mentoring opportunities. It’s been a busy time for the WIL European Chapters and if you couldn’t make any of the recent events, here’s some insight to what’s been happening in the community. At…
The effect of digital transformation has crept into every area of the consumer experience. Successfully executed, it can give much-needed competitive advantage to meet the high expectations of online consumers all over the world. From AI to GDPR, global brands are scrambling to keep up with the opportunities and implications that arise from a world fueled by more digital, more data, and more risks. What does…
Insights from the Technology Round Table, European edition The Translation Technology Round Table, the signature event hosted by the Localization Institute, has always been an excellent opportunity for industry experts to openly discuss the latest developments in the translation technology field and freely debate issues confronting the industry. At Welocalize, we were proud to actively participate in shaping of the program of the first ever European event that took place in Heidelberg in September as members of the Advisory Board represented by Olga Beregovaya (session on Machine Translation) and Sabina Jasinska (session on Technology Marketing)….
Two interns give insights from two offices… Welocalize’s Global Internship Program brings over 50 interns per year from 17 universities in 7 offices and is constantly growing. Our interns work in a variety of roles, from sales and marketing support to engineering and operations. Internships have been an important part of identifying and nurturing new talent and opening new…
Key Takeaways from DMEXCO 2019 What does it take to drive successful digital marketing campaigns and increase international online sales? There’s no perfect answer, but at DMEXCO 2019, all the key players were there to help digital marketers better connect with their target audiences. Digital marketing experts from Welocalize, Adapt Worldwide, and SearchStar spent two very busy days,…
With 90% of the data on the internet created since 2016, global brands looking for international growth continue to integrate smarter language automation solutions. Technology-driven language solutions intelligently (and cost-effectively) handle the huge amounts of information and content published every day, without compromising quality. Welocalize took part in the MT Summit in Dublin, contributing to…
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