Month: March 2018

With a population of 1.42 billion, China is the world’s largest e-commerce market and a popular choice for companies and brands looking for global expansion. According to the China Internet Network Information Center (CNNC), 772 million (53.2%) of China’s population is online – that’s nearly the size of Europe’s entire population! To succeed in China,…

Three Standout Discussions from the Women in Localization UK Event The recent ‘Beast from the East’ was no match for the Women in Localization (WIL) UK Chapter. Battling the snow blizzards that hit London, professionals in digital marketing and localization came together to participate in an evening of warmth, learning and networking. The participants were…

Including multilingual search engine optimization (SEO) as part of your digital content marketing and localization strategy can make the difference between global success and failure. Get it right and revenue streams will rapidly open up in new markets. Get it wrong and you’ll lose visibility in wider, global markets and risk wasting precious marketing budget….