When Two Worlds Collide by Huw Aveston and Andrea Barp, Adapt Worldwide In today’s global and digital economy, visibility is crucial for success, on a local, national and global scale. This process of localization consists of three parts: translation, culturalization and visibility optimization. Content must be readable, targeted, accessible and searchable. This is where nuanced…
Month: May 2017
We recently completed another productive LocLeaders Forum event. This time it was in the wonderful city of Barcelona. The LocLeaders dinner was held in a particularly special location, a house designed and built by Antoni Gaudí. The creativity and attention to detail everywhere in the home was inspiring. This LocLeaders was also special in that…
Website and e-commerce content is one of the most valuable marketing and brand assets for global organizations. Developing multiple language versions is challenging as every website contains a range of content and branded materials that must all be accurately targeted for local audiences. Website localization is not simply a case of translating text. Every element…
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