Month: May 2017

When Two Worlds Collide by Huw Aveston and Andrea Barp, Adapt Worldwide In today’s global and digital economy, visibility is crucial for success, on a local, national and global scale. This process of localization consists of three parts: translation, culturalization and visibility optimization. Content must be readable, targeted, accessible and searchable. This is where nuanced…

We recently completed another productive LocLeaders Forum event.  This time it was in the wonderful city of Barcelona.  The LocLeaders dinner was held in a particularly special location, a house designed and built by Antoni Gaudí.  The creativity and attention to detail everywhere in the home was inspiring. This LocLeaders was also special in that…

Website and e-commerce content is one of the most valuable marketing and brand assets for global organizations. Developing multiple language versions is challenging as every website contains a range of content and branded materials that must all be accurately targeted for local audiences. Website localization is not simply a case of translating text. Every element…