Month: January 2017

As the Internet grows global businesses and shrinks physical boundaries, there is increasing demand for transcreation as part of localization programs. Transcreation’s rapid growth is made essential because it satisfies a hunger for content in markets outside of the English speaking digital space. Through transcreation, global brands can establish owned media as a marketing strategy…

The rate at which digital marketing continues to shrink our world is perhaps matched only by the rapid growth of transcreation used to develop global messages for multilingual audiences around the world. What exactly is transcreation and what problems does it solve? Explore the fast-growing transcreation landscape through the eyes of Nathaneal Campbell, digital copywriter…

We are constantly looking for new ways of providing clients the best service when it comes to international SEO (search engine optimization), which is increasingly technical SEO. One thing that crops up time and time again is the need to assess Hreflang tag architecture. When dealing with global sites that operate across multiple language markets,…