FREDERICK, MD – October 22, 2013 – Welocalize, a global leader in translation and localization solutions, will speak at the tekom and tcworld annual conference, taking place in Wiesbaden, Germany, November 6 – 8, 2013. The tcworld conference, together with the tcworld and tekom fair, is the largest global event and market place for technical communication.
Welocalize’s Christian Zeh and Lena Marg will deliver a joint presentation, “Teaminology – A New Crowdsourcing Application for Collaborative Term and Translation Governance” at 12:15 PM on Thursday, November 7.
The presentation will focus on how global enterprises can best use “their crowd” to define standard company terminology in many languages. Using Welocalize’s Teaminology, a terminology manager translation tool, organizations will learn how to compile a list of common terms and send them out to a trusted, multilingual community for validation and input. The community has the ability to vote on the proposed translation or suggest a new translation. The terminology manager utilizes the translation tool as an easy way to decide which term to use based on how the crowd votes.
“Using actual case studies and examples, we will share how Welocalize Teaminology helps large corporate organizations maintain a dictionary of commonly used terms for their global products using crowdsourcing,” said Christian Zeh, director of business development at Welocalize. “It is essential for global organizations to protect and maximize brand value. Crowdsourcing is growing in use in localization and translation. We will share how to ensure standardized terms, messaging and brand values are correctly and consistently represented in all international markets.”
For information related to Welocalize Teaminology, visit http://www.welocalize.com/teaminology.
About Welocalize – Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 120 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With over 660 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. www.welocalize.com