innovator’s blog

Billions of dollars are spent on global education and learning each year and expert localization of content is crucial to create the best learning experience. Today’s expectations for global learning are high and learners expect content to be accessible, engaging, interactive, culturally adapted and in their native language. Multilingual Magazine recently published a Welocalize whitepaper, […]

Does the Reporting Data Mean Anything? By Daniel Gray, Welocalize Senior Director of Sales, North America, Western Region At the Welocalize LocLeaders Forum 2015: Game Changers event in Silicon Valley, I was honored to host the panel discussion session called “Creating your Playbook with Data,” where we explored how data helps us justify localization decisions. This fantastic […]

Marketers are constantly challenged today by the demands to grow globally. Effectively reaching a global audience requires a marketing strategy that produces and distributes value-driven content directed to a defined audience. Localization and translation must be core to an effective global marketing strategy. Horizontal alignment across internal functional divisions is crucial for successful globalization.  In particular, […]

As a multinational company, holidays are sometimes “local” and some are global. Our US offices will be closed in observance of Thanksgiving Day. By practice, families and friends will get together, celebrations and parades will take place, and large amounts of turkey and cranberry sauce will be eaten! This day is also an opportunity for Welocalize to […]

Internationalization plays a large part in today’s ever globalizing world. Aligning to business outcomes, internationalization is vital in an organization’s global business planning related to both people and revenue. For the technology industry, internationalization is a core consideration for driving usage and adoption of many programs and apps, as it enables the user to interact with an application in their […]

Entering into the 21st century, many could not envision the rapid growth of the e-commerce industry and it’s impact on businesses and consumers. Based on expansive Internet connectivity and increased use of hand-held devices, global barriers are disintegrating and consumers are reaching beyond geographic boundaries when buying products and services. The shopping experience is no longer limited to local shops or […]

We are very excited to share our latest LocLeaders Magazine!  The new issue contains articles from special guests, localization expert’s stories and photos from our exclusive LocLeaders Forum 2015 Silicon Valley event. The Game Changers experience attracted globalization and localization leaders from global brands and organizations, who gathered to openly share and discuss challenges and winning strategies […]

Welocalize has released a new report, “Localization and the Online Travel and Hospitality Industry: Welocalize 2015 Report on Key Growth Areas,” which highlights four key areas of localization that drives successful globalization for online travel and hospitality companies. Localization and translation when defining the customer experience within the online travel and hospitality sector. Travelers and […]

By Chris Grebisz At the Welocalize LocLeaders Forum 2015: Game Changers event in Silicon Valley, Chris led the afternoon session, Game Changing Disruptive Economics, with the help of panelists Andy Jacobson from Blackboard and Loïc Dufresne de Virel from Intel. In this blog, Chris summarizes some of discussion highlights. The overall thesis on the subject […]

In the Localization Strategy Hot Seat by Mimi Hills, Director, Product Globalization, VMware There we were at the front of the room at Welocalize LocLeaders Forum.  The session was Game Time Strategy Challenge! Two teams faced off, each team containing three localization managers. A series of quick fire questions were posed on various localization topics, […]

By Jennifer Johnson, Senior Manager of Localization Services, Autodesk On a sunny autumn day in October 2015 during LocWorld29 week in Santa Clara, California, 75+ localization leaders spent the day together at Levi’s Stadium for the Welocalize LocLeaders Forum 2015 event.  During a panel discussion moderated by Welocalize’s Daniel Gray, he posed a series of […]

Andy Jacobson is Senior Director for UX Operations at global education technology company, Blackboard. In this blog, Andy shares some of his thoughts as a panelist at the Welocalize LocLeaders Forum 2015: Game Changers. Andy drove some of the key discussions from the session on disruptive economics and he also took part as a featured […]

By Salvatore “Salvo” Giammarresi, Head of Globalization, PayPal Implementing a localization strategy for an international company with a well-known global brand can be challenging. Due to the variety and volume of content, whether product, sales and marketing, technical, training, user information and social content, there is a wide range of people, skills, processes and technologies […]

At Welocalize, we are experts at localizing learning content and strong believers that it isn’t what you say, it is how you say it. Learning aficionados understand great content is designed and defined for a specific target audience. Understanding how to do this using a wide variety of techniques is an important consideration for today’s growing global learning […]

Learn A New Language by Huw Aveston, Managing Partner at Traffic Optimiser  Increased cohesion and communication between internal teams was one of the key conversations that took place at Welocalize LocLeaders Forum 2015 in Silicon Valley. Huw Aveston is Managing Partner and Commercial Director at Traffic Optimiser, provider of multilingual SEO, SEM and digital marketing […]

Compensate Translators Based on Revenue Impact and Experience, NOT Word Count  By Simon McManus, Motorola Mobility Welocalize recently hosted the LocLeaders Forum 2015 Silicon Valley: Game Changers event at Levi’s Stadium in Santa Clara. Localization leaders from the world’s top brands gathered to exchange ideas and share experiences on several trending topics, including the economics of localization. […]

Based in California, Monique Nguyen is the Regional Enterprise Sales Director at Welocalize. In this blog, she shares some of her takeaways from the Welocalize LocLeaders 2015 Forum; Game Changers event that recently took place at the Levi’s Stadium in Silicon Valley. This year’s LocLeaders Forum 2015 event, which took place in Silicon Valley, had […]

Derek McCann recently joined the Welocalize senior leadership team, having spent more than 20 years successfully managing many Microsoft localization programs and most recently, as head of  localization for Microsoft Windows®.  At the Welocalize LocLeaders Forum 2015 event, held at the Levi’s Stadium in Santa Clara, California, Derek was a featured guest speaker, sharing his views […]

Welocalize’s Louise Law and Alex Matusescu recently contributed a feature article to Multilingual Magazine, October/November 2015 edition.  The article, titled “Localization in China and Tomorrow’s Translators,” looks at the Chinese economy and culture and considers translator retention in the localization industry. The newly released article features interviews with representatives from The Beijing Language and Culture […]

Product packaging is a powerful brand marketing tool. Whatever packaging your product comes in, it is perfect prime “real estate” to truly represent your brand. Package design can convey meaningful and cultural attributes through shape, color, material and visual content types. Localization and translation of consumer packaging can be a complicated task. In order to […]

Localization World Conference 29 and Welocalize’s LocLeaders Forum 2015: Game Changers events recently took place in Silicon Valley. The world’s globalization and localization leaders descended on Santa Clara, California, to discuss significant topics like the future of localization, big data, predictive analytics, MT, agile development, content types, quality and much more. The theme of Welocalize’s LocLeaders Forum event […]

Some of the biggest and innovative technology trends in the consumer market will have a dramatic impact on global localization strategies for all industries. Some “science fiction” concepts that have been bandied around for decades are quickly turning into reality. From a localization perspective, these new technologies and products have to be market-ready for the world. […]

One of the top priorities for retailers and consumer organizations is to attract new customers. Research suggests that having an effective localized marketing strategy is vital to achieving this objective. Every component of the retail marketing strategy that touches consumers, from packaging to website and advertising to customer service, can influence future purchase decisions. Global […]

When it comes to consumer markets and products, one size does not fit all. Historically, consumer products sold in multiple countries would follow a standardization approach. The big consumer brands followed strategies of rigorous consistency and requirements for a global look and feel. This cookie-cutter approach ruled the consumer market. There was little differentiation or […]

The global airline industry has literally taken off over the past decade. It’s an industry that continues to grow rapidly, fueled by a growing global population who have an insatiable desire to travel and have new, exciting experiences. Air travel is viewed as a more feasible mode of transport. Most of us will have enjoyed a […]

Our world is not only culturally diverse, it is linguistically diverse. Today, there are 7,000 recognized languages spoken by a global community of more than seven billion people, Interestingly, about 30% of languages are spoken by 1,000 people or less. In this rapidly globalized world, full of rich diversity, understanding each other is becoming more […]

Localization and translation has never been so important for the travel and hospitality sector. Travelers and experience-seekers now have access to volumes of digitized content and online information. Given the number of steps involved in today’s online travel purchase, booking sites are faced with the challenge of making their process and sites as sticky as possible. […]

Digital purchases are everything to online travel and hospitality companies, and the market for global online advertising reflects the intensity. In this highly competitive market, it is vital to keep abreast of the ever-changing trends to keep your head above the global advertising water. With techniques such as mobile, social media and video, finding the […]

In the global travel and hospitality community there are always rising and falling trends. Some travel destinations are hot, some are not. Keeping an eye on where travelers are coming from and going to is essential for longevity and financial success in the online travel and hospitality industry. For travel organizations to maximize revenue growth, […]

Predictive analysis in the localization industry is swiftly becoming a key approach to improving quality and efficiency in the translation workflow. Extracting information from existing datasets to determine patterns and predict future outcomes can significantly help the translation automation process. In this blog, Welocalize Technology Solutions team members Dave Clarke and Dave Landan give us […]

A Day in the Life of Brecht Buchheister, Senior Director of Welocalize of Global Localization Staffing and Recruiting Solutions Brecht Buchheister and his team help global brands recruit the right personnel with the right skills and experience. As part of the Getting to Know Welocalize series, Brecht talks about his fast-growing localization staffing managed services […]

Interview with Doug Knoll, VP of Software Development at Welocalize In our continuation of Getting to Know Welocalize, we want to introduce you to Doug Knoll,  Vice President of Software Development at Welocalize. Doug worked at Welocalize from 2001 to 2009 as Director of Global Solutions and recently returned at the beginning of the year […]

Interview with Kohta Shibayama, Senior Project Manager in Tokyo Kohta Shibayama is based in the Welocalize office in Tokyo, Japan. He has worked for Welocalize for more than 11 years, having held a number of senior positions for Welocalize. Kohta currently works with many of Welocalize’s local clients in Japan and also provides business development […]

An Interview with Alex Matusescu, Director of Operations Based in Beijing, Alex Matusescu is Director of China Production at Welocalize. Alex has worked in the translation industry for more than six years and has been with Welocalize for two years. Based in Beijing, Alex is fluent in Chinese, English and Romanian and intermediate in Spanish and […]

A Day in the Life of Monique Nguyen Monique Nguyen is Regional Enterprise Sales Director at Welocalize. She has worked at Welocalize for more than three years and is responsible for developing new client relationships and helping some of the world’s most well-known brands implement global localization strategies. Monique is based in San Francisco and in […]

A Day in the Life of  Steve Maule, Welocalize Business Development Director in Europe In our continuation of the “Getting to Know Welocalize” series, Steve Maule shares his experiences in developing new relationships in Europe and helping clients reach their global business goals.  As a market expert in localization and translation strategies, he spends most […]

Marketing automation platforms (MAPs) are a necessity for any B2B or B2C company. A marketing automation tool is software that not only allows you to market via multiple online platforms, it also helps to manage campaigns, nurture leads, track website visitors website and much more. Research suggests B2B marketers have an average 20% increase in sales […]

by Louise Donkor, Welocalize Global Marketing and Sales Support Every year, Welocalize looks to add the best and brightest to our talent resources and provide a great career development program for rising stars.  The Global Marketing Team has been providing internships through the University of Chester Masters Program for the past three years.  It is a […]

This month we are sharing the words and experiences of our global team members in our Getting to Know Welocalize series. This blog focuses on the Welocalize Global Marketing team. We thought we would put a financial spin on successes and interesting facts about how we drive awareness, engagement and increase influence in our market […]

A Day in the Life of Joanna Hasan, Enterprise Program Manager As part of our Getting to Know Welocalize series, we are pleased to introduce you to Joanna Hasan from Welocalize’s United Kingdom office in Tarporley, Cheshire, just outside of Chester. This blog shares some insights on the UK office’s role in the global Welocalize family. Jo […]

The United States is not the only Anglophone country to embrace content marketing. The Content Marketing Institute (CMI) conducted their annual Content Marketing in the UK report which shows the United Kingdom is truly on board with driving content marketing strategies. The 134 respondents featured in the report are from mainly B2B for-profit UK organizations […]

A Day in the Life of Liz Thomas, Senior Director of Quality and Training at Welocalize In this new Getting to Know Welocalize post, Liz Thomas shares her “non-typical” day at Welocalize leading our global initiatives in quality and training.  Liz provides insights into the role of this shared services function, which is core to our […]

There is a growing demand for outsourced language services worldwide. Welocalize is one of the world’s leading providers of localization and translation services. We are ranked as the 4th largest language service provider in the United States and 9th largest provider in the world, according to Common Sense Advisory (CSA). There are an estimated 18,000 language service […]

Day in the Life of Antje Hecker, Production Business Director at Welocalize in Germany In our “Getting to Know Welocalize” series, we are sharing the words of our global team members and how their work helps our clients achieve their goals. We call this fulfilling your potential. In this new post, Antje Hecker shares a day […]

Financial content translation requires managing many types of  specialized materials that are very different from other standard business and marketing content types. These include financial statements, such as annual and interim financial reports, corporate communications, merger and acquisition (M&A), compliance and regulatory documents, legal agreements and transfer pricing documents — just to name a few. Each document has […]

Day in the Life of Guido Panini, Sales and Marketing Manager at Agostini Associati, a Welocalize Company We are proud to launch a new series of blog posts entitled: Getting to Know Welocalize. People and talent differentiate Welocalize in the localization and translation industry. We believe the best way to highlight this, beyond the work that we […]

Welocalize works with many clients who produce e-learning content intended for global audiences, both internal and external. E-learning can be quite complex content, interlaced with various forms of multimedia, including video and audio. Without proper localization planning, it can present challenges in effectively reaching a global audience. The story of Khan Academy is one that demonstrates the […]

Translation of terms and terminology consistency are major concerns when translating highly specialized and professional content like financial texts and specifically, when translating financial statements. Terminology consistency mainly refers to: Intra-document consistency: When translating financial statements, terms referring to financial statement items, measurement criteria and accounting standards used must be consistent in the whole document. In […]

Global organizations make money in many countries. A parent company can be comprised of many subsidiaries, branches and divisions. Each subsidiary has its own set of accounting documents, required to meet local accounting, compliance, regulatory and legal standards. Translating the financials statements of a global, public entity can be a complex business. A couple of […]

In order to compete in global markets, technology firms need to produce localized versions of systems and application software. Key aspects of a successful software localization strategy must include all aspects of the programming language content, including software user interface (UI) and software strings, feature updates, patches, online help and support documentation. Testing and QA are critical for […]

The TAUS Quality Evaluation (QE) Summit 2015 took place in Dublin this year. Welocalize’s VP of Technology Solutions, Olga Beregovaya and Program Manager of Language Tools, Lena Marg, participated in the event and delivered a joint presentation at the event, “Dynamic Quality Revisited: Stakeholders, Challenges, Best Practices”. In this blog, Lena Marg sums up experience […]

To deliver quality financial translations, requires solid linguistic expertise and good knowledge of the overall financial services sector with very specific financial subject matter expertise for the different types of financial content requiring translation. This is a big content area in the localization industry. In their 2014 report, The Top Industries for LSPs, independent research firm Common […]

Welocalize VP of Technology Solutions, Olga Beregovaya, recently attended the TAUS Industry Leaders Forum in Berlin. Olga participated in the forum as a panelist on the topic of “The Many Uses of Machine Translation Technology.” In this blog, Olga explains why she likes the format of TAUS Industry Leaders Forum and highlights her top four presentations […]

From Rapport to Credibility By Molly Wendell, President of Executives Network Molly Wendell, international relationship expert, led the morning session at the Welocalize LocLeaders Forum 2015 in Berlin, to demonstrate how organizations and localization professionals can develop and use their sphere of influence to help achieve their global business goals. In this blog, Molly summarizes the […]

My LocLeaders Debut by Anne-Sophie Martin, Translation Project Manager at Talentsoft Recently I became Translation Project Manager at Talentsoft and I am discovering the specific world of application translation and some of the problems that can arise. Talentsoft is the European leader for talent management cloud applications. Our solution allows Human Resources Managers to pilot employees’ […]

Marketers are faced with the challenge to grow and go global. In order to achieve global growth and reach international audiences, a content marketing strategy needs to match the diversity that exists in all of your audiences. Marketing content must be readable, targeted and searchable to global audiences in order to fully actualize the investment […]

Speak the Language of Your Stakeholder Teams By Karen Loughrey, Localization Manager at Optimizely In this blog, Karen Loughrey from Optimizely shares her experience in taking part as a panelist at the Welocalize LocLeaders 2015 Forum: Elevate Results in Berlin.  She offers valuable advice on how to promote the localization function internally to all company […]

The latest version of Welocalize’s open-source translation management system (TMS), GlobalSight 8.6, was launched at the Localization World Conference 2015 in Berlin.  Senior Solutions Architect at Welocalize, Vincent Swan, shared the latest features and updates at the special GlobalSight Boot Camp conference session. This latest version brings even more functionality, enabling users to manage, translate […]

By Wayne Bourland, Director of Translation at Dell Wayne took part in the recent Welocalize LocLeaders Forum 2015 in Berlin as a featured panelist. In this blog, he summarizes some of his key thoughts related to the topics and discussions. The process of localization in any organization, whether enterprise or small-medium business, is complex. It involves […]

Feedback from the localization community is very important to Welocalize.  Engagement with our clients and the industry at large helps us define new solutions, find innovative approaches to solving client challenges and knowing what valuable expertise is of greatest interest to our buyers. Welocalize recently asked companies spanning several different industries about the localization challenges […]

By Swati Narwal, Business Support Specialist, Translations, IKEA The Welocalize LocLeaders Forum event in Berlin was the first time I have attended a Welocalize event and it was an interesting and insightful experience. Very well organized and thought-through event. At the event, I met people from different organizations, all working in the area of localization and […]

By Steve Maule, Welocalize Business Development Manager and LocWorld28 Presenter It was a busy week in Berlin June 1-5 with two Welocalize events, LocLeaders Forum 2015 and Localization World! LocWorld28 took place at the Maritim Hotel where companies of all shapes and sizes in our industry got together to have conversations and share ideas. Before […]

Embracing the Internet is essential for global brands to drive their multilingual content marketing strategies. The Internet acts as a driving force for successful global marketing campaigns. It is the most viable way to get brand attributes and content seen and heard around the world in a cost-efficient manner. There are a number of online […]

The Welocalize Language Tools Team recently presented at the 2015 EAMT Conference in Antalya, Turkey.  Olga Beregovaya, Welocalize VP of Language Tools and Automation was the invited guest speaker at the conference.  She presented, “What we want, what we need, what we absolutely can’t do without – an enterprise user’s perspective on machine translation technology […]

The 10th annual Compliance Week Conference took place recently in Washington, D.C.  John Rogler, Welocalize Regional Business Development Director attended the event, meeting with compliance, risk and audit executives from organizations all over the world. In this blog, John shares insights into some of the key trends and discussion highlights. Compliance Week is a great […]

Translation and transcreation may sound similar; however, they follow very different processes. It is important to evaluate the key considerations, including factors like budget, target markets and brand requirements to determine how you should transcreation and translation when localizing your global brand. Three key differences between translation and transcreation: 1. Source content The difference between […]

By Monique Nguyen If your website or e-commerce site is live and online, then anyone with an Internet connection can access it. Does this make it global? No. The Internet does not recognize geographical barriers; however, customers do recognize language and cultural barriers. To go (or grow) truly global with e-commerce, you have to localize […]

By Darin Goble Multimedia is on the rise, permeating areas never reached before, thanks to the growth in technology and also the prolific rise of video and audio sharing technologies and platforms. For many global brands, use of multimedia is growing fastest, eclipsing standard sales and marketing techniques. According to video-sharing website, YouTube, not only […]

When it comes to global brands, image and reputation is everything, especially with consumer products. Brand messages should transcend language to really have an effect anywhere in the world. Globalization and localization is not just about linguistic translation. It includes lifestyle, values, culture and many more local concerns. Here are some global brands featured in […]

by Steve Maule It’s May 2015 and we are fast approaching conference season in the globalization and localization industry. One of the main events to kick-off the season is Localization World, to be held at the Maritim Hotel in Berlin, June 3-5. There are many familiar companies sponsoring and attending LocWorld, including Welocalize. This year I […]

Welocalize recently hosted a conversation with localization leaders in Boston, Massachusetts focused on the topic of Geo Champions.  Smith Yewell, CEO and Co-Founder of Welocalize facilitated the discussion, with our featured guest Nancy Anderson, Senior Director of Globalization at EMC Corporation. The event took place at Café ArtScience in Cambridge, which provided the perfect setting […]

Welocalize Global Marketer Lauren Southers recently attended the Marketo 2015 Marketing Nation Summit in San Francisco. The Summit is an annual event for marketing professionals, who drive global marketing campaigns and strategies. In this blog, Lauren shares the three main themes from the summit. As a marketing and localization professional, attending the Marketo 2015 Marketing […]

Many global companies use content management systems (CMS) and authoring tools to continually create and update source documentation for a variety of content, including: technical manuals, user guides and supports, marketing collateral and much more. The CMS plays an important role in the overall translation workflow and it is important that the two systems are […]

Are new technologies in the global manufacturing industry driving the next industrial revolution? The answer to this question will be on full display and central to many of the topics discussed at two big global manufacturing events taking place this week: M2M World Congress 2015 in London and Smart Manufacturing Summit in Indianapolis, USA. Core to […]

By Laura Casanellas Luri The annual Globalization and Localization Association (GALA) Conference recently took place in Sevilla, Spain. During the conference, the city was preparing for the Easter festivities and the Feria de Abril (Spring Fair). Sevilla was the perfect inspiring location to be in during this GALA conference. This year’s theme was Embrace Change, […]

by Lauren Southers What are some of the key drivers in the global manufacturing industry? In my role at Welocalize, I spend a lot of time gathering market intelligence and analyzing key trends within various global industry sectors. In this blog, I have highlighted three key drivers relating to the manufacturing industry impacting how global […]

In March 2015, the Content Marketing Institute (CMI) published their annual report on content marketing trends in the manufacturing sector. The report revealed that 82% of manufacturing marketers are using content marketing[i]. It defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content.” Creating content that directly […]

In this post, Mitya Rahtz shares some insights about the role of a busy manufacturing industry translation manager. Working for Legrand at its global head office in Limoges, France, Mitya is responsible for the management and coordination of translation projects. Legrand is a leading multinational manufacturer with close to 36,000 employees worldwide, marketing a total […]

Janie Hallwood works as a project manager for Welocalize, working with large global manufacturing clients. She has been working in the localization and translation industry for nearly ten years and in this blog, offers she provides key insights and tips for effectively translating manufacturing content. Having worked with clients in the manufacturing sector for many years now, […]

Welocalize was a sponsor and exhibitor at the Learning Solutions Conference 2015 (LSCon), which took place in Orlando, Florida. Matt Gaitan, Welocalize Regional Business Development Director, shares his highlights and insights into two key trends Welocalize discussed at the conference. At this year’s Learning Solutions Conference and Expo, we met with learning professionals and engaged […]

Global energy companies have ongoing training needs for their remote workforce, relying on expert training curriculum and extensive libraries of training materials in subjects ranging from human resources, compliance, health and safety and equipment operation, as well as other industry topics. Delivering these training courses to an international workforce can often be a legal requirement. If […]

Falling oil prices are impacting many energy producers and exporters revenues, resulting in the energy market to look for ways to economize their globalization efforts. According to The Economist, 18 March, 2015, the price of oil is falling “…mostly because of increased supply from America (up by 4M barrels a day since 2009).”  They also note increased supply […]

Enterprise Resource Planning (ERP) is used as essential business management software in the oil and gas industry.  It is a suite of integrated applications, that large multinational enterprises use to collect, store, manage and interpret data. Due to high levels of investment, capital and supply chain complexities, many companies in the oil and gas industry deploy ERP systems to […]

Localizing multimedia materials for online learning and courseware content requires careful planning. In this blog, Senior Multimedia Localization Engineer at Welocalize, Michael Anderson, introduces text-to-speech and outlines why it offers learning solution providers and companies with online training programs a cost-effective and timely solution for localizing audio and video voice-over work. The main style of voice-over (VO) […]

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