innovator’s blog

If you work for a global organization, chances are you are part of a virtual team. You work closely as a team even though you are on different continents and time zones. Every minute, of every day, there is someone about to jump onto a conference call, be it Skype or GoToMeeting, in their home […]

By Louise Law, Communications Manager, Welocalize Our recent financial crisis has meant global companies and policymakers needed to re-address the imbalance of an over-reliance on the services industry and in particular, financial services. As our global population continues to rise, alongside living standards, demand for manufacturing and industrial goods will surely grow too. There is […]

Welocalize has prepared their annual report of top languages and word counts for 2013. The report is the result of analysis of our total translated output of more than 694 million words in the past calendar year – nearly two million translated words a day, in 127 languages. Welocalize Top 10 Trends in Languages We see […]

The annual Globalization and Localization Association (GALA) Conference took place March 23-26 in the city of Istanbul. Known as a global city, Istanbul has a fast growing economy, with a population reaching near twenty million inhabitants and above all it is a place full of charm and vitality. The conference was hosted in the Hilton […]

Hannah Brady is based at the Welocalize office in the UK. She has worked at Welocalize for six years as a project manager. Hannah works closely with some of Welocalize’s biggest manufacturing clients and over the years has built up considerable knowledge about this industry sector. In this blog, Hannah shares key localization challenges faced […]

Evaluating quality is a big challenge for the localization industry. As Welocalize CEO Smith Yewell wrote in his blog on Time, Cost and Quality, in the past QA programs have typically not discerned between content types and business requirements. It is no great secret that one translation quality does not fit all. Localization industry body, […]

By Hugh Barford In the third of a series on Best Practices in Localizing Audio and Video, Hugh looks at the secrets to successfully localizing legacy video content. When we talk about localizing video content, there are two kinds of typical scenarios: creating source video content with localization in mind and legacy video projects using […]

The CNGL Centre for Global Intelligent Content. (“CNGL” stands for Centre for Next Generation Localization) is a collaborative academia-industry research centre. Established in 2007, CNGL combines the expertise of researchers at four Irish universities and localization industry partners to produce tools and technologies. Welocalize is one of CNGL’s industry partners. Welocalize has worked closely with CNGL since […]

An interview with Jeff Ash, CFO at Welocalize about the upcoming 2014 Executive Roadshow As technology grows, the different ways to communicate are endless: email, mobile, Skype, tablet, social media. In business, we all use these tools extensively. To successfully lead and guide a global team, face-to-face communication is still one of the most important […]

by Hugh Barford In the second of a series Best Practices in Localizing Audio and Video, Hugh looks at the secrets to successfully creating source video content with localization in mind. Ah, the joys of localizing video. Nothing gives us more pleasure than delivering to a client a really tightly-localized video that looks and feels […]

By Louise Law This post is an abridged version of my article in Spring 2014 Communicator Journal.  At this time of year, I’m starting to think about summer holidays and how to get some sunshine after the winter months. I look on the travel and hotel sites, read some of the online reviews because they […]

Lauren Southers took part in Welocalize’s Intern Program as part of her post-graduate studies at the University of Chester. We published a blog interview with Lauren last year, just after she had successfully completed her Business Masters in September 2013 and joined Welocalize as a full-time employee on the global marketing team. Lauren completed two […]

“It is a new world. As purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed.” Jez Frampton, CEO, Interbrand. For certain consumer products and services, good old bricks and mortar retail stores seem to be overshadowed […]

Today is International Women’s Day (IWD), celebrated each year on March 8th. International Women’s Day celebrates the social, political and economic achievements of women while focusing world attention on areas requiring further action. The theme for 2014 is Inspiring Change.  The first IWD was held in 1911. There are events taking place around the globe to […]

By Olga Beregovaya, Welocalize VP of Language Tools Returning from Localization World Bangkok, where I presented “Beyond Disruption,” I have taken time to reflect on some of my conversations with attendees, both fellow language service providers and buyers. Takeaway #1:  Everyone is looking for ways to redirect their localization and translation investment to where it is […]

The annual translation technology conference, memoQfest Americas, took place in Los Angeles last week. David Landan from Welocalize’s Language Tools Team was invited to present about MT at the conference. In this blog, he shares his experience. Presenting at memoQfest Americas 2014 was an important event for me in several ways. Not only was it […]

Followers of the Welocalize Innovator’s Blog know Louise Law, our inspiring Communications Manager, has a passion for language and film. There is no better weekend than the Oscar’s to share her latest movie-going experience. Whilst I was watching Gravity at the cinema last night, I could not help to think that Sandra Bullock, in her role […]

Jonathan Biddle works on the Welocalize Staffing team. He recently traveled to Welocalize’s global headquarters in Frederick, Maryland. Jonathan tells us why he went to Frederick and what happened during his visit. My position within Welocalize is Program Manager, working on Welocalize’s staffing services. We provide our clients with localization personnel. I manage and support […]

By Lyn Carroll Lyn Carroll is Senior Director, Talent Management at Welocalize, leading a worldwide team with responsibility for the external supply chain. She has 20 years’ experience in the localization and translation industry and holds a degree in Applied Languages from Dublin City University. Lyn’s career spans working as a translator, technical editor, as […]

The 21st of February is International Mother Language Day. This officially recognized day celebrates language diversity around the world. The objective of the day is to “promote linguistic diversity and multilingual education and to develop a fuller awareness of linguistic and cultural traditions based on understanding, tolerance and dialogue.” (UNESCO website). The day was launched […]

Hugh Barford is Managing and Creative Director of HBV Studios – a production and consultancy house specializing in multi-language audio and video content for the localization, e-learning and digital marketing industries. HBV is one of Welocalize’s vendors for multimedia services.  Hugh began his career in the industry as Senior Audio Director with Irish localization company […]

By Anna N Schlegel –Anna N Schlegel heads up the globalization strategy at NetApp. She is the Director of NetApp’s Globalization Programs Strategy Office (GPSO) and is an industry expert and regular speaker on globalization, localization and entry into global markets. In Anna’s first blog, “Creating a Geo-Alignment Program to Boost NetApp’s Globalization Strategy”, Anna […]

It’s that time of year when most people in the western world will feel compelled to send a greeting card to their loved one or maybe a bunch of red roses. Although Valentine’s day has become a more commercial event, fuelled by the greeting card industry, we thought we’d share some facts you may not […]

Barbara Frawley is a senior project manager at Welocalize. She has worked in the localization industry for over 15 years, seven of those at Welocalize, and in project management for 13 years. Barbara works with a number of Welocalize key technology clients and is a true advocate of agile localization. She shares with us the […]

By NetApp’s Anna N Schlegel Anna N Schlegel heads up globalization strategy at NetApp. She is the Director of NetApp’s Globalization Programs Strategy Office (GPSO), which she set up in 2009. Anna is a globalization industry innovator and leader who relied on Welocalize to set up a solid operation to go to market. As a […]

Translation Gold

As the XXII Olympic Winter Games begin in Sochi, there will be millions of people “tuned-in” through every type of media from around the world celebrating our quadrennium gathering of elite global athletes. We are all expecting some excitement and what better way to experience the games than in our own language and natural tongue. There […]

Sometimes we refer to a lot of clouds as gloomy skies. Perhaps we all felt a little gloom when we learned that the most influential technology leader in the world, Bill Gates, was stepping down as Chairman of the Board at Microsoft. We all have witnessed the personal computer revolution in the 1980s and 1990s. […]

by Louise Law I was in London this week, representing Welocalize at the Learning Technologies 2014 event. It was a first time event for myself and Welocalize. One of my first thoughts? Busy footfall. The weather was seriously rainy in London but still 7,000 people attended each day. There was standing room only at the […]

Shinji Yoshitake is Senior Director, Japan, at Welocalize. He lives in Tokyo where the Welocalize Japan office is located. In this blog, he share’s some insights on Japan and localizing into Japanese. Shinji also shares some thoughts on how language service providers (LSPs) can adjust their business model and approach, ensure they deploy success localization […]

Shinji Yoshitake is Senior Director, Japan, at Welocalize. He lives in Tokyo where the Welocalize Japan office is located. In this blog, he share’s some insights on Japan and localizing into Japanese. Shinji also shares some thoughts on how language service providers (LSPs) can adjust their business model and approach to ensure they deploy success […]

By Louise Law This year’s World Economic Forum (WEF) is underway in Davos, Switzerland. This event always brings back fond memories for me. I was lucky enough to ski in the Graubünden area of Switzerland in 2003, the same time the forum was held. We went into Davos one evening to go tobogganing; I’ve never […]

The convergence of such factors as mobile technology, Web 2.0 breakthroughs in social networking, easy to use content creation tools such as Articulate Storyline, fast wireless and sophisticated learning management solutions has created the consumer expectation that learning content will be informative, engaging, interactive, seamlessly translated and fully localized. Fundamentally, people learn better in their […]

Andy Mallett is a project manager at Welocalize for the Language Tools Team. She is based at the Welocalize office in San Mateo, California. Andy works regularly with a team in the Dublin office. Keen to meet her colleagues, she applied for the Office Exchange Program, got accepted and hopped on a plane bound for […]

Gavin Grimes is Senior Director, China, at Welocalize. He is based at Welocalize’s offices in Beijing. Having lived and worked in China for five years, he shares some insights on what global brands must consider when conducting business with China. The population of China is over 1.35 billion. Since September 2013, it is officially and […]

Eva Zhi is a Senior Project Manager and Team Lead at Welocalize. She is based in the Welocalize office in Beijing and manages a team of PM’s. She recently spent a week in Boston as part of the Welocalize Office Exchange Program. She tells us about her experience. Why did you apply to the Exchange […]

Welocalize is exhibiting at this year’s Learning Technologies 2014 conference taking place January 29-30 in London. Learning Technologies is Europe’s leading showcase of technology supporting workplace learning. Welocalize Business Development Director Steve Maule talks about localizing learning content and why he is excited to be taking part in this event. We are experiencing increased globalization as […]

Agile software development plays an important role in modern software engineering. The term “agile development” refers to a group of methodologies based on iterative and incremental development. Common themes include continuous and ongoing planning, testing, integration and feedback. What is important with agile development compared to traditional methods is that decisions and developments take place […]

The countdown to 2014 is here. Reflecting on the past twelve months, we thought it would be a good time to take a look back at what caught your attention this past year. Here are the most read Welocalize blog posts of 2013:  1. What’s More Important in Localization: Time, Cost or Quality? Welocalize CEO Smith Yewell’s […]

Welocalize’s content marketer and cinema devotee Louise Law shares this fun end-of-year post about her favorite 2013 films with a “global” appeal. As we head for the end of another year, I thought I’d share my top five favorite films that I watched in 2013. It’s been a great year for film, not just the […]

Kaitlin Seymour works for Welocalize and is based remotely and at the Welocalize Seattle, Washington US office. She works in Welocalize’s Global Vendor Management group, recruiting and qualifying new translation teams. Kaitlin recently flew 4,519 miles across the Atlantic to spend a week with her close colleagues at the Dublin office in Ireland.  Here are […]

Across Systems recently announced Welocalize as the first English-speaking Language Service Provider (LSP) to qualify for the “Across Certified” accreditation. Across Systems GmbH manufactures the Across Translation Management Software (TMS) and in July 2013, introduced this extensive training program for LSPs. A team of five participants from Welocalize spent a week with Across in Karlsbad, […]

Welocalize has just announced the latest release of GlobalSight 8.5.1. This new release brings with it a raft of new features and functionality to make life better and easier for users. Anthony Kenny, senior technical writer at Welocalize and established member of the GlobalSight Development Team, shares highlights of the update and cool new features. […]

Heiko Messeringer is a Language Project Manager for Welocalize and based in Saarbrücken, Germany. He recently flew over to China to visit the Welocalize offices in Jinan and Beijing as part of the Welocalize Office Exchange Program.  We asked Heiko about his recent experience. What do you do Welocalize? I work as a Language Project […]

Mika Pehkonen is Documentation and Localization Manager at the global security software company F-Secure. Based in Finland, he has over fifteen years’ experience in localization and is a frequent speaker at industry events. Mika has championed a unique way at looking at how to motivate and empower the translators who work with the F-Secure products. […]

Ritsuko Yoshimura is a localization project manager at Welocalize based in our Tokyo, Japan office. She recently took part in the Welocalize Office Exchange Program by spending one week with her colleagues at the Portland, Oregon office in the US. Ritsuko shared her experience with us in a quick-fire Q & A about her long-distance […]

by Steve Maule, Welocalize Director of Business Development The 2013 Nordic Translation Industry Forum (NTIF) event, which took place in Stockholm November 21-22, focused on integration, inter-operability, implementations and opportunities to advance the translation industry. Steve attended the event and we asked him to share his insights. I traveled to Stockholm recently to attend the 3rd Nordic […]

We asked Welocalize’s Louise Law, an avid film aficionado, to share her top five films that feature language and translation.  It is no great secret that I am a film fanatic. A head full of film trivia. After each fix, as a true film buff, I will always Google the film I just watched. I’m […]

by Louise Law, Welocalize Marketing Manager The travel industry was probably one of the first to use the Internet in order to reach out to a maximum number of consumers. Many travelers and tourists rely on the Internet to book travel, seek reviews, give and receive advice and basically communicate about their travel experiences. Due […]

Localization Project Manager Marilyn Hayes is based at the Welocalize Portland, Oregon office. After being accepted to the Welocalize Office Exchange Program, she spent one week with her colleagues in sunny San Francisco, California. Marilyn recently returned from her trip and Louise Law asked her about the experience. What do you do at Welocalize? I’m […]

Welocalize Senior Solutions Architect, Alex Yanishevsky, delivered a joint presentation with Render Chiu, Group Manager, Global Content & Localization from Intuit, at the recent TAUS annual conference in Portland, Oregon. In their presentation “How STE and Analytical Tools Enabled MT Program”, Alex and Render shared valuable insights about the Welocalize-Intuit machine translation (MT) program. They […]

Published in the December 2013 issue of MultiLingual Magazine Historically, the most frequent response to the time, cost or quality question has been a resounding “all of the above,” knowing that one would win out and the other two would be sacrificed to meet a deadline. Times are changing. Not all content is created equal. Empowering Language Service Buyers […]

London-based Lena Marg is a Training Manager on the Language Tools Team at Welocalize. She delivered a joint presentation at the recent tekom and tcworld Annual Conference with her colleague, Christian Zeh, who is based in Germany and one of Welocalize’s Business Development Directors.  The tekom annual conference together with the tcworld and tekom fair, the largest global event and […]

Interview with Lauren Southers and Reported by Louise Law It’s no secret that it’s a challenging economic climate out there, not just for businesses but also for young people just starting out on their careers. Welocalize works with the University of Chester in the UK, offering placements to graduates as part of the Chester Business Masters […]

By Monique Nguyen, Business Development Director, San Mateo I recently attended the Localization World Silicon Valley conference. It was my first time at LocWorld and I found it to be right on the mark, not too big, not too small, not too boring! I thought I would share my top three observations: #1 – People […]

Jaap van der Meer is a translation and localization industry pioneer. He is the founder and CEO of some of the largest global translation and localization service companies in the 1980′s and 1990′s. In 2005, he founded the Translation Automation User Society (TAUS). The 2013 TAUS annual conference recently took place in Portland, Oregon. We […]

Following the recent localization industry events LocLeaders Forum and Localization World in Silicon Valley, Derek Coffey, SVP of Technology and Development at Welocalize, shared his viewpoint about the future of the technology powering the localization supply chain. Not so long ago, we all struggled with moving files around the localization supply chain. Different formats and […]

By Jo Taylor, Welocalize Project Manager UK I am a Project Manager based at Welocalize’s UK Headquarters in Cheshire. Recently, I got the fantastic opportunity to spend a week with the Welocalize teams in China as part of our Office Exchange Program. We have two offices in China – Beijing and Jinan. I was lucky […]

by Jamie Glass, Sr Director Global Marketing at Welocalize As hundreds gathered in Silicon Valley for “all things localized”, it was evident to this first-time events attendee this was a very busy intersection where marketers, linguists and heads of globalization came to learn, assess and continue discussing industry changes and hot topics. As a prelude […]

by Erin Wynn, SVP and General Manager One of my favorite events is our LocLeaders Forum.  For the last four years we have gathered together to dialogue about hot topics, best practices, challenges and driving change in the localization arena.  By complete design, we seek out the movers and shakers to participate in this forum […]

by Robert Zessar, Director, Market Strategy, Welocalize The 2013 TAUS Annual Conference took place October 14-15 in Portland, Oregon this year.  Over 100 industry thought leaders convened to discuss and share both practical and leading-edge ideas, aligned to TAUS’ proposition that translation is becoming a utility.  In the words of TAUS, “Becoming something similar to electricity, […]

No Bradley or Jennifer, Just a Great MT Story by Tuyen Ho At this year’s Localization World in Silicon Valley, Tuyen Ho, Senior Director at Welocalize and Render Chiu, Group Manager for Global Content & Localization at Intuit delivered a joint presentation. Their presentation “Silver Linings Playbook: Intuit’s MT Journey” drew crowds. Maybe it was […]

By Lauren Miller, Organizational Development Manager at Welocalize For the past few years, members of the Welocalize Executive Team have traveled to our global offices to share our strategy and gather feedback.  We call this our Welocalize Roadshow. A piece of common feedback expressed during this year’s roadshow was the value in collaborating with co-workers face-to-face and […]

Welocalize’s GlobalSight Boot Camp will take place Wednesday, October 9, 2013 from 2:00 -5.30 PM (PDT) at the Localization World 2013 Silicon Valley Preconference held at the Hyatt Regency in Santa Clara. Welocalize Senior Solutions Architect, Vincent Swan, will provide a demonstration and  intensive training on the latest release of GlobalSight 8.5. The fast-paced session gives attendees a complete run down […]

by Lyn Carroll, Senior Director of Global Vendor Management at Welocalize I recently spoke at the annual ATC Conference 2013. My presentation was based on how to promote productive relations with sub-contractors. I spoke with a lot of people involved in globalization and localization and they kept asking me: “What are the key elements to successful vendor management […]

by Lyn Carroll This year’s Association of Translation Companies (ATC) conference took place at Chelsea Football Club in London, September 26-27. Welocalize Senior Director of Global Vendor Management, Lyn Carroll, spoke on the topic of “Promoting Productive Relations with Sub-Contractors and Integrating them with the Home-Team”. Lyn’s presentation focused on the shared destiny of LSPs […]

by Steve Maule I recently attended the Brand2Global conference in central London. This is a new event, organized by the people who run the Localization World series – The Localization Institute Inc. The Brand2Global Conference focuses on the best practices for global branding, marketing campaigns, websites and social media. It was an early start on […]

How an Internship Can Take You a Step Closer to Your Career by Joel Anthony My name is Joel Anthony and I am currently a senior majoring in Mass Communications at Shepherd University. As a senior student, I believe that finding an internship is one of the toughest challenges in college. My goal for the […]

By Laura Casanellas This month I found myself in Nice, at the heart of the French Riviera, discussing Machine Translation (MT) and surrounded by experts in the field of MT and localization. As a member of Welocalize’s global Language Tools Team, this was a great opportunity to learn about the latest advances in MT. I […]

By Steve Billings, Senior Solutions Architect, Welocalize I will be hosting two informative webinars on GlobalSight 8.5. Register now, it is a great way to find out more and be more in contact with the Welocalize GlobalSight community. What’s the big news? The new version features the integration between GlobalSight and offline editor – OmegaT […]

GlobalSight 8.5, our new version, is now ready to be released to the community after thorough testing on our servers. Ready. Here is how we prepared for the new release. First we play with the new features. Then we test them to see if they do what we want. We try to, and often succeed, […]

By: Serena Peruzzi, welocalize I am a Dublin City University student currently completing my Master’s Degree in Translation Technology. The University, in collaboration with Welocalize, offered the possibility to work on a co-sponsored research project. The aim of the research is to find out whether the final quality between human translations (HT) and post-edited (PE) […]

By Bjorn Harris, Canon Living just south of London, this was the perfect opportunity to visit the Welocalize LocLeaders Forum. As this was my second LocLeaders Forum, I knew even before arriving, that it would be a fruitful and thought-provoking day. I was delighted to be able to share and give insight into how we […]

Cover of Locleader 2013

What a fantastic week in London. Not only was it one of the highest attended LocWorld conferences, it was our best LocLeaders Forum to date. We’ve pulled together insights, nuggets of information and ideas shared at the events inLocLeaders London: That’s a wrap! If you attended this year, thank you for your participation. It was […]


Early in June, I travelled from Argentina to London; it was a long trip but with no regrets. I enjoyed every minute of it. LocWorld was a great conference and I learnt a lot. What I did take great advantage of was attending the Welocalize LocLeaders event, the day before LocWorld. A very well chosen […]

MT. Here to stay.

Olga Beregovaya, Welocalize VP, Language Tools, shares the buzz around machine translation (MT) that took place at LocLeaders forum + LocWorld, London. A few years ago, case studies of successful MT deployments were sparse. Those using MT in their localization had the status of daredevils. At LocLeaders + LocWorld, many MT cases were presented and […]

Lorna Whelan, Senior Localization Manager at TripAdvisor   Picture this, a room filled with localization and translation experts sharing ideas and insights, at the top of a 387’ skyscraper overlooking London – what’s not to like? I’ve shared the stage a few times with Antoine (Rey) and it’s always a great experience. He has the […]

From Good Enough to Excellence — Adding Value to the Translation Industry: Welocalize’s Health and Culture Committee meets kindred spirit at Localization World London When I entered the “Bourgogne” room at 4:30 in the afternoon after a full day of presentations and talks at the Welocalize booth already, to be honest, I was already a […]

Evacuations, Colleagues and MT. LOTS of exciting things happened at this year’s LocWorld  & the( Welocalize) LocLeaders Forum. The week of June 10th was a very busy one in London for the localization industry. The best? Meeting my colleagues… The worst? Being evacuated by a false fire alarm from the hotel at midnight on my […]

LocLeaders and LocWorld, 11th – 14th June, 2013     This year, I’d say the theme for the hottest week in Localization was high altitude. I’m no fan of heights but for two consecutive days, I ended up at the top of one of London’s tallest buildings. Welocalize ran the annual European LocLeaders event – […]

The world’s leading non-profit translation organization, Translators without Borders (TWB) recently announced they hit the 10 million word mark. That’s equal to $2 million in global aid, translated by professional translators (all volunteers), over the past two years in 99 language pairs for 119 humanitarian organizations. Wow. Welocalize continues to be a bronze sponsor at […]

Jesper Sandberg is Managing Director of Sandberg Translation Partners Ltd, STP. As one of Welocalize’s strategic vendors, STP was invited to take part in the annual LocLeaders discussion forum, which took place on 12th June in London. Here’s what he thought…. For two years in a row, Welocalize has invited STP to attend the Welocalize […]

Raymund Prins is the founder and director of Global Textware, one of Welocalize’s key vendors. We asked Raymund why he likes working with Welocalize and what he thought about the vendor summit. How long has your company worked with welocalize? We have a long term relationship with welocalize – over 10 years. Our core language […]

Chris Phillips is Account and Process Manager at language services company, STP Nordic, one of Welocalize’s key vendors, translating to and from the Nordic languages. STP has worked with Welocalize for over 8 years. Chris recently attended the Welocalize Vendor Summit, which took place last month in Dublin. Here’s what he had to say…. This […]

  Take a look at additional photos from the 2013 Vendor Summit in our culture gallery by clicking here. Dublin had a brief respite from the long winter as the top Welocalize translation vendors arrived in an uncharacteristically sunny Irish capital for our fourth annual vendor summit.  Lyn Carroll, Senior Director, Global Vendor Management at […]

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